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Listening to Your Community Builds Engagement & Advocates

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D
David Alston

As presented in Montreal at Web Interactif

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Listening to your Community @davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
Ideas Compliments Memes Complaints Crisis Influencers Competition Crowds Campaign Needs
The New Framework: The 5 C’s
Content
Community
Conversation
Collaboration
Connections
Social Media Maturity Model Measurement & Analysis Engagement Values
What’s are the results from listening & engaging?
Find & Build Communityon Passion
Propel Campaigns through Listening
Push leads into the Funnel
Track & Activate Advocates
Answer Questions In Your Field
Uncover ContenttheCommunity Needs
Find & Resolve Complaints 2
Track Resonanceof Issues
What’s gonna stop you?
Policies
culture
Bureaucracy
Momentum
Window Dressing
Misinformation
Lack of Top Level Support
Lack of a Plan
Lack of Commitment
Lack of resources
Please Connect: Twitter.com/davidalston Linkedin.com/in/davidalston david@radian6.com www.radian6.com

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