High Tech, High Impact: What Technology Can Do For Non-Profits


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Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.

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High Tech, High Impact: What Technology Can Do For Non-Profits

  1. 1. 2<br />
  2. 2. The Facts<br />Internet has become the access medium of choice for MH information for youth<br />Often the first point of entry into the MH care system<br />Multi-modal approach more effective than any one intervention<br /><ul><li>Haas, A, Koestner, B., Rosenberg, J., Morre, D., Garlow, S., Sedway, J., Nicholas, L., Hendin, H., Mann, J., Nemeroff C. (2008) An Interactive web-based method of outreach to college students at risk for suicide. Journal of American Health. 57 (1)
  3. 3. Edwards, N., Mill, J., & Kothari, A. (2004). Multiple intervention research programs in community health.  Canadian Journal of Nursing Research, 36(4), 294-305.</li></li></ul><li>Who, What We Are<br />Mental health engagement program for youth and emerging adults<br />Use a multi modal approach which includes face to face, web based, mobile, on the streets<br />Informed by best practice, current evidence and the youth who use, develop and evaluate our resources<br />‘Permission Engagement Practices’ guide the work<br />
  4. 4. Why We Engage Youth in the Development of Programs<br />No choice. It’s noisy out there. <br />It’s an Attention Economy.<br />If you are not relevant… <br /> you don’t exist.<br />
  5. 5. How We Engage Youth in the Development of a Program<br />Reflect their Interests <br />and Values<br />Incorporate <br />Pillars of Youth Culture <br />
  6. 6. Incorporate Pillars<br />of Youth Culture<br />
  7. 7. How We Do It<br />Use of peer-to-peer communications<br />Volunteer Street Teams<br />Peer Driven Social Marketing Campaigns<br />Advisory Group brainstorming and development sessions to create tools<br />Websites and other broadcasting channels<br />Approximately 5000 hours of volunteer contributions<br />
  8. 8. Permission Engagement<br />Youth opt in and opt out at any time<br />Messages are relevant and anticipated<br />Give good information<br />Be quiet… Listen… Ask questions… Repeat<br />Youth create and customize the message/resource<br />Then sit back… DON’T TRY TO CONTROL IT<br />Youth want information to be free<br />
  9. 9. Old Paradigm<br />CEO, Board of Directors, Program Manager<br />End User<br />
  10. 10. New Paradigm<br />End User<br />Shape policy, program planning, delivery, evaluation<br />
  11. 11. Permission Engagement<br />Youth<br />Pillars of Youth Culture<br />
  12. 12. Flipping the Funnel<br />
  13. 13. 92<br />
  14. 14. 7<br />
  15. 15. 6<br />
  16. 16. 82<br />
  17. 17. 102<br />
  18. 18. Strategic Partnerships and <br />Service Integration<br />112<br />
  19. 19.
  20. 20. Satisfaction Survey<br /><ul><li>74% indicated that the interactive activities taught them something new about themselves and how they cope
  21. 21. 81% agree that the website can help them better manage their moods
  22. 22. 81% indicated that they are likely to return to the site if they are having a hard time</li></ul>21<br />
  23. 23. Satisfaction Survey <br /><ul><li>81% indicated that they are likely to tell a friend about this site
  24. 24. 82% surveyed indicated that the site has helped them feel better able to help a friend</li></ul>21<br />
  25. 25. World Stats<br />Visits from over 176 Countries<br />Top Pages Viewed<br />Canada<br />67% of Canadian Visits are from Ontario<br />30<br />
  26. 26. reach out…<br />get help…<br />give help…<br />info@mindyourmind.ca<br />