Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Marketing

841 views

Published on

Published in: Technology, Business
  • This is a great slide Andrea. Before starting a social media campaign, own should know what are the top social networks to join in to. Knowing who they are is not even enough, it should be understood in order to know how to target your market.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Social Media Marketing

  1. 1. BDMM 4336 Online EngagementSocial • What does Social Media mean?Media • How is this changing marketing? Class 16 • What are social media rules of Fall 2011 engagement? • How can we use social media to reach audiences?@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 ListeningSocial • Do you listen to what people say about you?Media Class 16 Fall 2011 Do you think you favorite brands listen? What do you think of bands that don’t?@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336 Examples of Social Media MarketingSocial • BlogsMedia • Wikis Class 16 • Social Fall 2011 bookmarking • Online discussions • Peer review sites • Social networking@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336SocialMedia Class 16 Fall 2011 Social Media in Plain English@AndreaGenevieveandream@stedwards.edu
  5. 5. BDMM 4336 Social Media is?Social • Web based software and services used to bring people together onlineMedia and enhance, discuss, communicate Class 16 Fall 2011 and participate as a social interaction. • Includes text, video, audio, images • Used to leverage audience audience interests@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 How Social Media HelpsSocial • Stay informedMedia • Raise your profile Class 16 • Level the playing field Fall 2011 • Influence the influencers • Nurture beyond advocacy • Pass it on • Learn the wisdom of the crowd@AndreaGenevieveandream@stedwards.edu
  7. 7. BDMM 4336 Types of Social MediaSocial • Social bookmarking •Reviews andMedia • Social media ratings Class 16 Fall 2011 submission •Social networks • Forums •Blogs discussion sites •Podcasts •Microblogging • Media sharing •wikis@AndreaGenevieveandream@stedwards.edu
  8. 8. BDMM 4336 Your Own Cocktail PartySocialMedia Class 16 Fall 2011@AndreaGenevieveandream@stedwards.edu
  9. 9. BDMM 4336 Types of InteractionsSocial • ListenersMedia • Aggregators Class 16 • Resources Fall 2011 • Promoters • Critic 6 Types of Social Media Users@AndreaGenevieveandream@stedwards.edu
  10. 10. BDMM 4336SocialMedia Class 16 Fall 2011@AndreaGenevieve www.theconversationprism.comandream@stedwards.edu
  11. 11. BDMM 4336 Social Media isSocial NOT a fadMedia Class 16 Fall 2011 65 Social Media Infographics@AndreaGenevieveandream@stedwards.edu
  12. 12. BDMM 4336 How to Make MoneySocial • Facebook storiesMedia • Twitter ads Class 16 • Google/Facebook placed Fall 2011 • Deals • Paid access/ subscriptions@AndreaGenevieveandream@stedwards.edu
  13. 13. BDMM 4336 The Big 4SocialMedia • Facebook Class 16 • Twitter Fall 2011 • LinkedIn • Google Plus@AndreaGenevieveandream@stedwards.edu
  14. 14. BDMM 4336 Facebook • Used dailySocial • The most popular • Contest andMedia promos Class 16 • Lots of audiences Fall 2011@AndreaGenevieveandream@stedwards.edu
  15. 15. BDMM 4336 Twitter • Used for resourcesSocial • Promotion • Fast, quickMedia dissemination of information Class 16 Fall 2011 • Audience@AndreaGenevieveandream@stedwards.edu
  16. 16. BDMM 4336 LinkedIn • Not used dailySocial • Spikes of usages • More professionalMedia • Popular among job Class 16 seekers Fall 2011 • Simple and basic • Living resume@AndreaGenevieveandream@stedwards.edu
  17. 17. BDMM 4336 Google +Social •Steadily gaining users • 70% of users are menMedia •Most are involved in Class 16 technology Fall 2011 •Teach, teacher, educator; System administrator, systems administrator; Grad student, graduate student • Google, IMB, Accenture and Infosystems are top employers@AndreaGenevieveandream@stedwards.edu
  18. 18. BDMM 4336 Rules of EngagementSocial 1. Use what you already knowMedia 2. Don’t jump in unprepared Class 16 3. Look, listen and learn Fall 2011 4. Be open, honest and authentic 5. Be relevant, interesting and entertaining 6. Dot push spammy message 7. Respect people and the rules 8. Respond to feedback@AndreaGenevieveandream@stedwards.edu
  19. 19. BDMM 4336SocialMedia Class 16 Have a Plan and Strategy Fall 2011 before you start!@AndreaGenevieveandream@stedwards.edu
  20. 20. BDMM 4336 Activity: Go ProSocialMedia For Homework: Find one thing off the Conversation Prism you aren’t Class 16 Fall 2011 familiar with and bring it to class for 1-2 min synopsis. You will bring up the website and explain it to the class.@AndreaGenevieveandream@stedwards.edu
  21. 21. BDMM 4336 For Next ClassSocial - Meet with your group - Create a review/ recap of your assignedMedia lecture Class 16 - Email marketing Fall 2011 - SEO/ROI/Analytics - Content marketing - Social media - Why websites matter - Digital Consumers - Present it to the class for 5-7 minutes (Must have a visual) - Bring a review sheet to share@AndreaGenevieveandream@stedwards.edu

×