CPRS Toronto Student Membership

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CPRS Toronto student membership chair's presentation on the value of student membership in the Canadian Public Relations Society.

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CPRS Toronto Student Membership

  1. 1. Student Membership CPRS Toronto Laura Ballantyne Chair, Student Membership
  2. 2. What is the CPRS? <ul><li>National voluntary professional association for public relations practitioners </li></ul><ul><ul><li>16 member societies across Canada </li></ul></ul><ul><li>The cornerstone of a career in public relations </li></ul><ul><ul><li>Accessible peer network </li></ul></ul><ul><ul><li>Members in all areas of practice </li></ul></ul><ul><ul><li>Body of knowledge </li></ul></ul><ul><ul><li>Continuous learning opportunities </li></ul></ul><ul><ul><li>Awards </li></ul></ul><ul><ul><li>Accreditation </li></ul></ul><ul><ul><li>Career development </li></ul></ul>
  3. 3. Mission <ul><li>Advance public relations practice </li></ul><ul><ul><li>Body of knowledge </li></ul></ul><ul><ul><li>Best practice resources, e.g. MR 2 P, case studies </li></ul></ul><ul><ul><li>Professional development </li></ul></ul><ul><li>Elevate the stature of the profession </li></ul><ul><ul><li>Awards </li></ul></ul><ul><ul><li>Accreditation </li></ul></ul><ul><li>Regulate practice in the public interest </li></ul><ul><ul><li>Standards for education </li></ul></ul><ul><ul><li>Standards of practice proficiency </li></ul></ul><ul><ul><li>Code of ethics </li></ul></ul>
  4. 4. You belong here <ul><li>Student Steering Committee </li></ul><ul><ul><li>Elected representatives </li></ul></ul><ul><ul><li>Responsive and accountable to members </li></ul></ul><ul><li>Focused on programs for students </li></ul><ul><ul><li>Social events </li></ul></ul><ul><ul><li>Networking with professionals </li></ul></ul><ul><ul><li>Public relations agency tour </li></ul></ul><ul><li>Sub-committees meet monthly </li></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Event planning, logistics and hospitality </li></ul></ul><ul><ul><li>Member communication </li></ul></ul>
  5. 5. Keep learning <ul><li>Student members enjoy reduced rates at professional development events </li></ul><ul><ul><li>Networking events </li></ul></ul><ul><ul><ul><li>Board social </li></ul></ul></ul><ul><ul><ul><li>Student social </li></ul></ul></ul><ul><ul><ul><li>Public relations agency tour </li></ul></ul></ul><ul><ul><li>Guest speakers </li></ul></ul><ul><ul><ul><li>Career coach advice </li></ul></ul></ul><ul><ul><ul><li>Communications case presentations </li></ul></ul></ul><ul><ul><li>Panel discussions </li></ul></ul><ul><ul><ul><li>Teaching public relations </li></ul></ul></ul><ul><ul><li>Teleconferences/webinars </li></ul></ul><ul><ul><ul><li>Social media tools </li></ul></ul></ul><ul><ul><ul><li>Writing award-winning entries </li></ul></ul></ul>
  6. 6. Accreditation <ul><li>Benefits </li></ul><ul><ul><li>Professional credentials specific to PR </li></ul></ul><ul><ul><li>Regulates practice for benefit/protection of public interest </li></ul></ul><ul><ul><li>Provides a rewarding professional development/ learning experience </li></ul></ul><ul><li>One-year timeline (can be extended) </li></ul><ul><ul><li>Applications due December 1 </li></ul></ul><ul><ul><li>Work Samples (Case Studies) due March 1 </li></ul></ul><ul><ul><li>Oral and Written Exams mid-to-late October </li></ul></ul><ul><ul><li>Results announced by year-end (pin and certificate awarded at following annual conference) </li></ul></ul><ul><li>Applicant Criteria </li></ul><ul><ul><li>5-years full-time experience in PR </li></ul></ul><ul><ul><li>Work Sample not more than 2 years old </li></ul></ul>
  7. 7. Practice news <ul><li>Industry news </li></ul><ul><ul><li>Monthly e-newsletter </li></ul></ul><ul><ul><li>Quarterly print publication </li></ul></ul><ul><ul><ul><li>Emerging trends in public relations </li></ul></ul></ul><ul><ul><ul><li>Event coverage </li></ul></ul></ul><ul><ul><ul><li>Student initiatives </li></ul></ul></ul><ul><ul><ul><li>Award-winning work </li></ul></ul></ul><ul><ul><ul><li>Book reviews </li></ul></ul></ul>
  8. 8. Career information <ul><li>Network for career information </li></ul><ul><li>Receive regular job leads </li></ul><ul><li>Job search </li></ul><ul><ul><li>How to design your resume </li></ul></ul><ul><ul><li>Online resume posts </li></ul></ul><ul><ul><li>Job search links </li></ul></ul><ul><ul><li>Advice for the job interview </li></ul></ul>
  9. 9. Student awards <ul><li>Numerous student awards </li></ul><ul><ul><li>Prestige </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><ul><li>Extra finances </li></ul></ul><ul><ul><ul><li>Torchia Scholarship </li></ul></ul></ul><ul><ul><ul><li>Student Award of Excellence </li></ul></ul></ul><ul><ul><ul><li>Doris Whiteside Award </li></ul></ul></ul><ul><ul><ul><li>PR Student of the Year Award </li></ul></ul></ul>
  10. 10. Mentor matching <ul><li>Pairs students and new graduates with senior public relations professionals </li></ul><ul><ul><li>Six-month program </li></ul></ul><ul><ul><ul><li>Participants are encouraged to meet monthly </li></ul></ul></ul>
  11. 11. Membership Fees <ul><li>Student member $45 </li></ul><ul><li>New graduate member $55 </li></ul><ul><li>Affiliate member $115 </li></ul><ul><li>Professional member $414 </li></ul>
  12. 12. Join us today <ul><li>Affordable </li></ul><ul><ul><li>Join online at www.cprstoronto.com </li></ul></ul><ul><li>Instant professional network </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Practitioners </li></ul></ul><ul><li>Competitive advantage </li></ul><ul><ul><li>Industry news </li></ul></ul><ul><ul><li>Career information </li></ul></ul><ul><ul><li>Best practice resources </li></ul></ul><ul><ul><li>Meaningful volunteer opportunities </li></ul></ul><ul><ul><li>Job leads </li></ul></ul><ul><ul><li>Mentorship </li></ul></ul>
  13. 13. Questions? CPRS Toronto www.cprstoronto.com [email_address]

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