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Prof Dennis Wilcox Public Relations Practices 2010
Public Relations Practices 2010 Strategic Communications & Public Relations Center University of Southern California
Purpose of Study ,[object Object],[object Object],[object Object]
Survey Sample: 380
Respondents by Region
Budget Responsibility
Top Five Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Five Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of  digital/social media in rank order of use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Findings ,[object Object],[object Object],[object Object]
Use of Digital/Social Media ,[object Object],[object Object],[object Object],[object Object]
The Future…… ,[object Object],[object Object]
Measurement/Evaluation ,[object Object]
Measurement/Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Correlations Regarding Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Correlations Regarding Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Correlations Regarding Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting Lines
Line Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Line Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration With Other Units ,[object Object],[object Object],[object Object],[object Object]
Contribution of PR to Organization Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Most Successful Orgs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Correlations of Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Correlations of Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object],[object Object]
Thanks for your attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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