BDMM Class 9 Digital Consumers

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BDMM Class 9 Digital Consumers

  1. 1. BDMM 4336 Digital ConsumersDigitalConsumers Class 9 Fall 2011@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 8 Net Gen NormsDigital 1. FreedomConsumers 2. Customizations 3. Scrutiny Class 9 4. Integrity Fall 2011 5. Collaboration 6. Entertainment 7. Speed 8. Innovation@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336Digital “This is my world.”Consumers Class 9 Fall 2011 No longer “This is OUR world.”@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336 FreedomDigital The appeal is having control over yourConsumers own destiny. Class 9 • Control at work, school and life. Fall 2011 • Freedom leads to creativity. • New companies formed from young ideas (Facebook, Rent the Runway) • Freedom to pursue side projects • Freedom= variety@AndreaGenevieveandream@stedwards.edu
  5. 5. BDMM 4336 CustomizationDigital We live in the era of “Mine, mineConsumers mine.” Class 9 • Companies who include Fall 2011 customization lead • Massive shift for marketing • Area of opportunity • Personally brand everything@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 ScrutinyDigitalConsumers Class 9 Fall 2011 We examine information to death. • Double and triple check claims • Everything is documented and searchable • Quick to judge@AndreaGenevieve • Students teaching teachersandream@stedwards.edu
  7. 7. BDMM 4336 IntegrityDigital We have a special set of values.Consumers • Tolerance, honesty, consideration Class 9 • Giving back and social Fall 2011 entrepreneurship • Make a difference • Transparency@AndreaGenevieveandream@stedwards.edu
  8. 8. BDMM 4336 CollaborationDigitalConsumers Class 9 Fall 2011 The Net Gen is built on relationships. • We create, we share, we crowdsource. • Mobile collaborations • Collaboration is good for business (99 designs)@AndreaGenevieveandream@stedwards.edu
  9. 9. BDMM 4336 EntertainmentDigital Everything we look at should be a formConsumers of fun. Class 9 • Google campus Fall 2011 • Work place flexibility • Sets the bar for more interactive marketing@AndreaGenevieveandream@stedwards.edu
  10. 10. BDMM 4336 SpeedDigital The Net Gen has little patienceConsumers • Tasks completed quickly Class 9 • Everyone isn’t as quick as we are Fall 2011 • Speed is expected • New generations will only be worse@AndreaGenevieveandream@stedwards.edu
  11. 11. BDMM 4336 Fear of DetachmentDigital Harrisburg University Campus Facebook Study:Consumers • Sept 2010 • Students, Faculty and Staff Class 9 • Blackout on campus to social networks Fall 2011 • Forced to used other tools to communication • 33% reported feeling less stressed • 25% reported better concentration in class • Find more in the official Press Release • Listen to the NPR story@AndreaGenevieveandream@stedwards.edu
  12. 12. BDMM 4336 InnovationDigital We assume new = innovative.Consumers • Versions are improved Class 9 • Advertising and marketing pull on Fall 2011 this craving for new • Play on emotions@AndreaGenevieveandream@stedwards.edu
  13. 13. BDMM 4336 Physical SideDigitalConsumers •Learn the most from 0-3 and 12-24 Class 9 Fall 2011 •Brains can CHANGE •Standard tests vs learning •Marketers target at key points in life@AndreaGenevieveandream@stedwards.edu
  14. 14. BDMM 4336 Games in EducationDigital Gaming as a teaching tool.Consumers Gaming as a new career frontier. Enter SCVNGR: Class 9 Fall 2011@AndreaGenevieveandream@stedwards.edu
  15. 15. BDMM 4336 Brains and GamesDigital Did you play video games?Consumers Why? Class 9 Has it taught you anything? Fall 2011@AndreaGenevieveandream@stedwards.edu
  16. 16. BDMM 4336 ScreensDigital Older generations don’t understandConsumers screens. Class 9 • Methodical vs sporadic Fall 2011 • Screens allow for skimming • Screens allow multitasking@AndreaGenevieveandream@stedwards.edu
  17. 17. BDMM 4336 CreativityDigital Creativity stems from possibility andConsumers freedom. Class 9 Fall 2011 Need for recharging. Realize there are ways to make your mind sharper by stepping AWAY from the screen.@AndreaGenevieveandream@stedwards.edu
  18. 18. BDMM 4336 7 GuidelinesDigital 1. Work on your wiring (learnConsumers something new) 2. Work on your Net Gen wiring Class 9 (become fluent in tech) Fall 2011 3. Multitask wisely 4. Know when to focus 5. Work hard but take breaks 6. Practice scanning 7. Study and notice how you learn best.@AndreaGenevieveandream@stedwards.edu

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