Davina Quarterman (Associate Director, Society Strategy & Marketing at Wiley) shared insights from their 2014 Membership Survey at the Associations Congress in London on 15 December. Her talk covered insights, examples and advice on: • Attracting members and keeping them • Understanding want members from their association • How to energise and engage with mixed-age communities

1. Please mind the (age) gap
Davina Quarterman, Associate Director

2. Membership
Survey 2014

3. Nearly 14,000 people…

4. Membership
status

5. Reasons to join
1 Quality of research-based content
2 Prestige of organization in your field
3 Required certification for career
4 Required to attend conference/ annual meeting
5 Networking opportunities

6. Reasons to renew
1 Feeling connected to the community
2 Value for money
3 Leadership position

7. 31%
19%
40%
53%
65%
26%
22%
44%
58%
70%
23%
32%
54%
61%
79%
14%
35%
49%
55%
79%
Participated in the association's
social media network(s)
Utilized the Membership
Directory
Visited the members-only
section of the website
Attended annual meeting,
conference, or trade show
Actively read the association's
publication(s)
– Silents
– Boomers
– Gen X
– Millennials

8. 23%
21%
15%
14%
Cost too high
Never been
asked
Unaware of
what’s available
Never occurred
to them

9. Create Commitment
Create Leaders
Create Communities
Create Connections

10. Create commitment
Photo credit: BSPP
The British Society for Plant Pathology outreach

11. Create leaders
“SHM’s Leadership Academy
teaches leadership skills for
individuals all across the
spectrum of the hospital team.
My experience helped me to
raise the bar not only to benefit
myself, but also my institution,
and especially my patients.”
- Ron Greeno, SHM website
Society for Hospital Medicine Leadership Foundation

12. Create
communities Syrian Refugee Crisis Roundtable

13. Create connections
Right channels
Multi channel both on and offline
Right time
Provide products and services at the point
of need
Right context
To an engaged audience

14. @WileySocieties
Wiley