IntroToPR

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  • 10 minutes Think- Pair- Share 10 mintues Share put words on the board and come up with a class definition
  • Pass out Handout
  • WHAT IS THE PROBLEM WGAT ARE YOU GOING TO DO ABOUT IT HOW ARE YOU GOING TO TELL THE PUBLIC WAS THE AUDIENCE REACHED AND WHAT WAS THE EFFECT
  • Key is MANANGED0 MAINTAINS RELATIONSHIPS BETWEEN PUBLICS
  • Key is MANANGED0 MAINTAINS RELATIONSHIPS BETWEEN PUBLICS
  • Handout on Publics
  • Ask what in the clip related back to the steps in the handout
  • IntroToPR

    1. 1. What Is PR ?
    2. 2. <ul><li>How do YOU define PR ? </li></ul>
    3. 3. Those are components of PR
    4. 4. <ul><li>Process </li></ul><ul><li>Deliberate </li></ul><ul><li>Planned </li></ul><ul><li>Performance </li></ul><ul><li>Public Interest </li></ul><ul><li>Two- Way Communication </li></ul><ul><li>Strategic Management </li></ul>Elements of PR
    5. 5. R A C E RESEARCH ACTION COMMUNICATION EVLUATION Effective CampaignsStart with R.A.C.E
    6. 6. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
    7. 7. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
    8. 8. Publics = Audience [ ]
    9. 9. Recognizing PR
    10. 10. <ul><li>Credits </li></ul><ul><li>Andrea Genevieve Michnik </li></ul><ul><li>Intro to PR </li></ul><ul><li>St. Edwards University- Spring 2011 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>@AndreaGenevieve </li></ul><ul><li>All photos protected under Flickr Creative Commons </li></ul>

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