Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.

3. @AlexTachalova

4. @AlexTachalova

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6. @AlexTachalova

8. Competitive Intelligence
@AlexTachalova

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13. To beat up the competitive market be
ready to invest seriously.
@AlexTachalova

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15. @AlexTachalova

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17. That face you make when
you hear about keyword research.
@AlexTachalova

18. Building list automatically
Select Tool
Investigate tool’s API
Develop script

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20. Position Tracking Tools

21. List of domains…

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23. Special Tool
http://bit.ly/toolbrightonseo

24. Thinner…
@AlexTachalova

25. Bigger…
@AlexTachalova

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28. Global companies spent 2.4 billions
on Business and Competitive
Intelligence in 2013
Forbes

29. Tools to set up alerts
@AlexTachalova

30. Alerts
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31. Alerts
@AlexTachalova

32. Web Explorer
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33. Alerts
@AlexTachalova

34. Alerts
@AlexTachalova

35. Alerts
@AlexTachalova

36. Alerts in your Mailbox

37. @AlexTachalova