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A Supercharged Approach To PR SEO Success

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A Supercharged Approach To PR SEO Success - Brighton SEO 2015

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A Supercharged Approach To PR SEO Success

  1. 1. 1 @rebeccalee10101 @rebeccalee1010 A SuperchargedApproach To PR SEO Success Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010
  2. 2. 2 @rebeccalee1010 Extensive Digital Experience
  3. 3. 3 @rebeccalee10103 @rebeccalee1010 A SuperchargedApproach To PR SEO Success (that doesn't rely on being embedded in an industry or knowingeveryone)
  4. 4. 4 @rebeccalee10104 @rebeccalee1010 The Current MediaLandscape
  5. 5. 5 @rebeccalee10105 @rebeccalee1010 Getting Links Is Tougher
  6. 6. 6 @rebeccalee10106 @rebeccalee1010
  7. 7. 7 @rebeccalee1010 Job Cuts = MoreFreelancers
  8. 8. 8 @rebeccalee1010 FewerStaff
  9. 9. 9 @rebeccalee10109 @rebeccalee1010
  10. 10. 10 @rebeccalee101010 @rebeccalee1010
  11. 11. 11 @rebeccalee1010 Multi media
  12. 12. 12 @rebeccalee1010 MediaSEO Strategies
  13. 13. 13 @rebeccalee1010 All I See AreBig Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big
  14. 14. 14 @rebeccalee101014 @rebeccalee1010 So What Does This MeanFor Search Marketing?
  15. 15. 15 @rebeccalee101015 @rebeccalee1010
  16. 16. 16 @rebeccalee101016 @rebeccalee1010
  17. 17. 17 @rebeccalee1010 Demanded by our industry To futureproof our workthe focus needs to be increasingbrand visibilityinstead of ‘link building’
  18. 18. 18 @rebeccalee101018 @rebeccalee1010 Supercharged Skills
  19. 19. 19 @rebeccalee1010 Keyword showerenclosures . . .
  20. 20. 20 @rebeccalee1010 Who Doesn’t LoveA Top Ten Top10 celebrities women want to shower with 1. DavidBeckham 2. GeorgeClooney 3. DanielCraig 4. RyanGosling 5. IdrisElba 6. BenedictCumberbatch 7. PrinceHarry 8. Jamie Dornan 9. SimonCowell 10. HarryStyles Top10celebrities men want toshower with 1. KellyBrook 2. CherylFernandez-Versini 3. RachelRiley 4. HollyWiloughby 5. Rihanna 6. KateMiddleton 7. MyleeneKlass 8. Michelle Keegan 9. SheridanSmith 10. SusannaReid
  21. 21. 21 @rebeccalee1010 PR In A Box
  22. 22. 22 @rebeccalee101022 @rebeccalee1010
  23. 23. 23 @rebeccalee1010 It’s Doesn’t Take A Genius
  24. 24. 24 @rebeccalee101024 @rebeccalee1010
  25. 25. 25 @rebeccalee1010
  26. 26. 26 @rebeccalee1010 Ace OnThe Phone
  27. 27. 27 @rebeccalee1010 PR SEO means makingthe unsexy, sexy
  28. 28. 28 @rebeccalee101028 @rebeccalee1010 Day To Day
  29. 29. 29 @rebeccalee101029 @rebeccalee1010
  30. 30. 30 @rebeccalee1010 GetUp Early,Sell Hard
  31. 31. 31 @rebeccalee1010 Targeting Verticals
  32. 32. 32 @rebeccalee1010 What The Trade MediaWrite About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories
  33. 33. 33 @rebeccalee1010 Colchester Here I Come
  34. 34. 34 @rebeccalee101034 @rebeccalee1010
  35. 35. 35 @rebeccalee1010
  36. 36. 36 @rebeccalee101036 @rebeccalee1010 Bread and butter
  37. 37. 37 @rebeccalee1010 Localmedia
  38. 38. 38 @rebeccalee1010 Business Bylines
  39. 39. 39 @rebeccalee101039 @rebeccalee1010
  40. 40. 40 @rebeccalee1010 • Head shots • Group/ casual office shots • Short bios • Slick sign offprocess • Agreed topics Don't ScrewUp The Basics Ian Monk FounderandCEO Rebekah Monk FounderandDirector Tamsin Allen CreativeDirector
  41. 41. 41 @rebeccalee101041 @rebeccalee1010 What MakesA Story
  42. 42. 42 @rebeccalee101042 @rebeccalee1010
  43. 43. 43 @rebeccalee1010 We needto be doing more than just story telling,we need to be story MAKING!
  44. 44. 44 @rebeccalee1010 BeforeAnd After
  45. 45. 45 @rebeccalee1010 The Ugly Ducking
  46. 46. 46 @rebeccalee1010 Rags To Riches
  47. 47. 47 @rebeccalee1010 ModernDay Cinderella
  48. 48. 48 @rebeccalee101048 @rebeccalee1010 Tried and Tested Idea’s
  49. 49. 49 @rebeccalee101049 @rebeccalee1010
  50. 50. 50 @rebeccalee101050 @rebeccalee1010 Creativity Always Wins
  51. 51. 51 @rebeccalee1010 Owning Your Market
  52. 52. 52 @rebeccalee1010 Is there a day for that?
  53. 53. 53 @rebeccalee1010 Knowledge Showcasing
  54. 54. 54 @rebeccalee1010 Again
  55. 55. 55 @rebeccalee1010 And again
  56. 56. 56 @rebeccalee1010 Exclusive content
  57. 57. 57 @rebeccalee101057 @rebeccalee1010 But... always remember The 'Why'
  58. 58. 58 @rebeccalee1010 Deadly Sleep
  59. 59. 59 @rebeccalee1010 The Why
  60. 60. 60 @rebeccalee1010 Micro Pigs!
  61. 61. 61 @rebeccalee1010 The Why
  62. 62. 62 @rebeccalee101062 @rebeccalee1010 How To Win At Newsjumps
  63. 63. 63 @rebeccalee1010 Underrated
  64. 64. 64 @rebeccalee1010 Don't be afraid to collaborate withother organisations, it couldstrengthen your story and make it fly!
  65. 65. 65 @rebeccalee1010 What Colour Do You See?
  66. 66. 66 @rebeccalee1010 Social Ripples
  67. 67. 67 @rebeccalee1010 Last Minute Plan
  68. 68. 68 @rebeccalee1010 Exclusive with the Daily Mail
  69. 69. 69 @rebeccalee1010 Full Feature
  70. 70. 70 @rebeccalee1010 Coverage Success
  71. 71. 71 @rebeccalee1010 Interesting fact about publishing I noticed was..
  72. 72. 72 @rebeccalee101072 @rebeccalee1010 KeyTakeaways
  73. 73. 73 @rebeccalee1010 RecommendedTools
  74. 74. 74 @rebeccalee1010 1. A reason'why’ A superchargedPR SEO campaign needs:
  75. 75. 75 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove A superchargedPR SEO campaign needs:
  76. 76. 76 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove 3. Move onfromlink building toincreasing visibility A supercharged PR SEO campaign needs:
  77. 77. 77 @rebeccalee101077 @rebeccalee1010 Thank You Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010

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