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1 @rebeccalee10101 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
Rebecca Lee
Digital PR specialistat DynamoPR
r...
2 @rebeccalee1010
Extensive Digital Experience
3 @rebeccalee10103 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
(that doesn't rely on being
embedded in an ind...
4 @rebeccalee10104 @rebeccalee1010
The Current MediaLandscape
5 @rebeccalee10105 @rebeccalee1010
Getting Links Is Tougher
6 @rebeccalee10106 @rebeccalee1010
7 @rebeccalee1010
Job Cuts = MoreFreelancers
8 @rebeccalee1010
FewerStaff
9 @rebeccalee10109 @rebeccalee1010
10 @rebeccalee101010 @rebeccalee1010
11 @rebeccalee1010
Multi media
12 @rebeccalee1010
MediaSEO Strategies
13 @rebeccalee1010
All I See AreBig Opportunities
We need to shake up our content marketing
strategies and spot the opport...
14 @rebeccalee101014 @rebeccalee1010
So What Does This MeanFor
Search Marketing?
15 @rebeccalee101015 @rebeccalee1010
16 @rebeccalee101016 @rebeccalee1010
17 @rebeccalee1010
Demanded by our industry
To futureproof our workthe focus needs to
be increasingbrand visibilityinstead...
18 @rebeccalee101018 @rebeccalee1010
Supercharged Skills
19 @rebeccalee1010
Keyword showerenclosures . . .
20 @rebeccalee1010
Who Doesn’t LoveA Top Ten
Top10 celebrities women want to
shower with
1. DavidBeckham
2. GeorgeClooney
...
21 @rebeccalee1010
PR In A Box
22 @rebeccalee101022 @rebeccalee1010
23 @rebeccalee1010
It’s Doesn’t Take A Genius
24 @rebeccalee101024 @rebeccalee1010
25 @rebeccalee1010
26 @rebeccalee1010
Ace OnThe Phone
27 @rebeccalee1010
PR SEO means makingthe unsexy, sexy
28 @rebeccalee101028 @rebeccalee1010
Day To Day
29 @rebeccalee101029 @rebeccalee1010
30 @rebeccalee1010
GetUp Early,Sell Hard
31 @rebeccalee1010
Targeting Verticals
32 @rebeccalee1010
What The Trade MediaWrite About
New Hires Anniversaries Sales Data and Trends
Rebranding /
Redesign
Exp...
33 @rebeccalee1010
Colchester Here I Come
34 @rebeccalee101034 @rebeccalee1010
35 @rebeccalee1010
36 @rebeccalee101036 @rebeccalee1010
Bread and butter
37 @rebeccalee1010
Localmedia
38 @rebeccalee1010
Business Bylines
39 @rebeccalee101039 @rebeccalee1010
40 @rebeccalee1010
• Head shots
• Group/ casual office shots
• Short bios
• Slick sign offprocess
• Agreed topics
Don't Sc...
41 @rebeccalee101041 @rebeccalee1010
What MakesA Story
42 @rebeccalee101042 @rebeccalee1010
43 @rebeccalee1010
We needto be doing more than just story
telling,we need to be story MAKING!
44 @rebeccalee1010
BeforeAnd After
45 @rebeccalee1010
The Ugly Ducking
46 @rebeccalee1010
Rags To Riches
47 @rebeccalee1010
ModernDay Cinderella
48 @rebeccalee101048 @rebeccalee1010
Tried and Tested Idea’s
49 @rebeccalee101049 @rebeccalee1010
50 @rebeccalee101050 @rebeccalee1010
Creativity Always Wins
51 @rebeccalee1010
Owning Your Market
52 @rebeccalee1010
Is there a day for that?
53 @rebeccalee1010
Knowledge Showcasing
54 @rebeccalee1010
Again
55 @rebeccalee1010
And again
56 @rebeccalee1010
Exclusive content
57 @rebeccalee101057 @rebeccalee1010
But... always remember The
'Why'
58 @rebeccalee1010
Deadly Sleep
59 @rebeccalee1010
The Why
60 @rebeccalee1010
Micro Pigs!
61 @rebeccalee1010
The Why
62 @rebeccalee101062 @rebeccalee1010
How To Win At Newsjumps
63 @rebeccalee1010
Underrated
64 @rebeccalee1010
Don't be afraid to collaborate withother
organisations, it couldstrengthen your story
and make it fly!
65 @rebeccalee1010
What Colour Do You See?
66 @rebeccalee1010
Social Ripples
67 @rebeccalee1010
Last Minute Plan
68 @rebeccalee1010
Exclusive with the Daily Mail
69 @rebeccalee1010
Full Feature
70 @rebeccalee1010
Coverage Success
71 @rebeccalee1010
Interesting fact about publishing I noticed was..
72 @rebeccalee101072 @rebeccalee1010
KeyTakeaways
73 @rebeccalee1010
RecommendedTools
74 @rebeccalee1010
1. A reason'why’
A superchargedPR SEO campaign needs:
75 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
A superchargedPR SEO campaign needs:
76 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
3. Move onfromlink building toincreas...
77 @rebeccalee101077 @rebeccalee1010
Thank You
Rebecca Lee
Digital PR specialistat DynamoPR
rebecca.lee@dynamopr.com
@rebe...
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A Supercharged Approach To PR SEO Success

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A Supercharged Approach To PR SEO Success - Brighton SEO 2015

Published in: Marketing

A Supercharged Approach To PR SEO Success

  1. 1. 1 @rebeccalee10101 @rebeccalee1010 A SuperchargedApproach To PR SEO Success Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010
  2. 2. 2 @rebeccalee1010 Extensive Digital Experience
  3. 3. 3 @rebeccalee10103 @rebeccalee1010 A SuperchargedApproach To PR SEO Success (that doesn't rely on being embedded in an industry or knowingeveryone)
  4. 4. 4 @rebeccalee10104 @rebeccalee1010 The Current MediaLandscape
  5. 5. 5 @rebeccalee10105 @rebeccalee1010 Getting Links Is Tougher
  6. 6. 6 @rebeccalee10106 @rebeccalee1010
  7. 7. 7 @rebeccalee1010 Job Cuts = MoreFreelancers
  8. 8. 8 @rebeccalee1010 FewerStaff
  9. 9. 9 @rebeccalee10109 @rebeccalee1010
  10. 10. 10 @rebeccalee101010 @rebeccalee1010
  11. 11. 11 @rebeccalee1010 Multi media
  12. 12. 12 @rebeccalee1010 MediaSEO Strategies
  13. 13. 13 @rebeccalee1010 All I See AreBig Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big
  14. 14. 14 @rebeccalee101014 @rebeccalee1010 So What Does This MeanFor Search Marketing?
  15. 15. 15 @rebeccalee101015 @rebeccalee1010
  16. 16. 16 @rebeccalee101016 @rebeccalee1010
  17. 17. 17 @rebeccalee1010 Demanded by our industry To futureproof our workthe focus needs to be increasingbrand visibilityinstead of ‘link building’
  18. 18. 18 @rebeccalee101018 @rebeccalee1010 Supercharged Skills
  19. 19. 19 @rebeccalee1010 Keyword showerenclosures . . .
  20. 20. 20 @rebeccalee1010 Who Doesn’t LoveA Top Ten Top10 celebrities women want to shower with 1. DavidBeckham 2. GeorgeClooney 3. DanielCraig 4. RyanGosling 5. IdrisElba 6. BenedictCumberbatch 7. PrinceHarry 8. Jamie Dornan 9. SimonCowell 10. HarryStyles Top10celebrities men want toshower with 1. KellyBrook 2. CherylFernandez-Versini 3. RachelRiley 4. HollyWiloughby 5. Rihanna 6. KateMiddleton 7. MyleeneKlass 8. Michelle Keegan 9. SheridanSmith 10. SusannaReid
  21. 21. 21 @rebeccalee1010 PR In A Box
  22. 22. 22 @rebeccalee101022 @rebeccalee1010
  23. 23. 23 @rebeccalee1010 It’s Doesn’t Take A Genius
  24. 24. 24 @rebeccalee101024 @rebeccalee1010
  25. 25. 25 @rebeccalee1010
  26. 26. 26 @rebeccalee1010 Ace OnThe Phone
  27. 27. 27 @rebeccalee1010 PR SEO means makingthe unsexy, sexy
  28. 28. 28 @rebeccalee101028 @rebeccalee1010 Day To Day
  29. 29. 29 @rebeccalee101029 @rebeccalee1010
  30. 30. 30 @rebeccalee1010 GetUp Early,Sell Hard
  31. 31. 31 @rebeccalee1010 Targeting Verticals
  32. 32. 32 @rebeccalee1010 What The Trade MediaWrite About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories
  33. 33. 33 @rebeccalee1010 Colchester Here I Come
  34. 34. 34 @rebeccalee101034 @rebeccalee1010
  35. 35. 35 @rebeccalee1010
  36. 36. 36 @rebeccalee101036 @rebeccalee1010 Bread and butter
  37. 37. 37 @rebeccalee1010 Localmedia
  38. 38. 38 @rebeccalee1010 Business Bylines
  39. 39. 39 @rebeccalee101039 @rebeccalee1010
  40. 40. 40 @rebeccalee1010 • Head shots • Group/ casual office shots • Short bios • Slick sign offprocess • Agreed topics Don't ScrewUp The Basics Ian Monk FounderandCEO Rebekah Monk FounderandDirector Tamsin Allen CreativeDirector
  41. 41. 41 @rebeccalee101041 @rebeccalee1010 What MakesA Story
  42. 42. 42 @rebeccalee101042 @rebeccalee1010
  43. 43. 43 @rebeccalee1010 We needto be doing more than just story telling,we need to be story MAKING!
  44. 44. 44 @rebeccalee1010 BeforeAnd After
  45. 45. 45 @rebeccalee1010 The Ugly Ducking
  46. 46. 46 @rebeccalee1010 Rags To Riches
  47. 47. 47 @rebeccalee1010 ModernDay Cinderella
  48. 48. 48 @rebeccalee101048 @rebeccalee1010 Tried and Tested Idea’s
  49. 49. 49 @rebeccalee101049 @rebeccalee1010
  50. 50. 50 @rebeccalee101050 @rebeccalee1010 Creativity Always Wins
  51. 51. 51 @rebeccalee1010 Owning Your Market
  52. 52. 52 @rebeccalee1010 Is there a day for that?
  53. 53. 53 @rebeccalee1010 Knowledge Showcasing
  54. 54. 54 @rebeccalee1010 Again
  55. 55. 55 @rebeccalee1010 And again
  56. 56. 56 @rebeccalee1010 Exclusive content
  57. 57. 57 @rebeccalee101057 @rebeccalee1010 But... always remember The 'Why'
  58. 58. 58 @rebeccalee1010 Deadly Sleep
  59. 59. 59 @rebeccalee1010 The Why
  60. 60. 60 @rebeccalee1010 Micro Pigs!
  61. 61. 61 @rebeccalee1010 The Why
  62. 62. 62 @rebeccalee101062 @rebeccalee1010 How To Win At Newsjumps
  63. 63. 63 @rebeccalee1010 Underrated
  64. 64. 64 @rebeccalee1010 Don't be afraid to collaborate withother organisations, it couldstrengthen your story and make it fly!
  65. 65. 65 @rebeccalee1010 What Colour Do You See?
  66. 66. 66 @rebeccalee1010 Social Ripples
  67. 67. 67 @rebeccalee1010 Last Minute Plan
  68. 68. 68 @rebeccalee1010 Exclusive with the Daily Mail
  69. 69. 69 @rebeccalee1010 Full Feature
  70. 70. 70 @rebeccalee1010 Coverage Success
  71. 71. 71 @rebeccalee1010 Interesting fact about publishing I noticed was..
  72. 72. 72 @rebeccalee101072 @rebeccalee1010 KeyTakeaways
  73. 73. 73 @rebeccalee1010 RecommendedTools
  74. 74. 74 @rebeccalee1010 1. A reason'why’ A superchargedPR SEO campaign needs:
  75. 75. 75 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove A superchargedPR SEO campaign needs:
  76. 76. 76 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove 3. Move onfromlink building toincreasing visibility A supercharged PR SEO campaign needs:
  77. 77. 77 @rebeccalee101077 @rebeccalee1010 Thank You Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010

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