A blend of PR and SEO skills are no longer a mythical creature.
The hybrid of skills exists and is alive and evolving-’ We are the modern day Zonkey’ . Whats more its being demanded by our industry.
Shower enclosure advice articles won’t get me big links and coverage. Making topics attractive to the media that otherwise lack that spark!
Not just building links for fun stuff – but the touch and not so sexy areas too.
You might have a great story but if you can’t communicate it in the right way then you could miss out on media coverage.
Explain why this story will enhance their click through traffic and be a cool fun contact - Geeky and personable
Write great posts and articles – saving your journalists time and effort.
You need to be able to get the 60 sell down! Adapt to who you are speaking to. Newsdesks and national journalists are pushed for time. Often feature or long lead magazine have a few more minutes to chat.
N.B. weaker sites
What Makes A Story?
As SEOs we are really lazy and like our link building routines, getting a set number month on month.
A Supercharged Approach To PR SEO Success
1 @rebeccalee10101 @rebeccalee1010
To PR SEO Success
Digital PR specialistat DynamoPR