Data Driven Design: Using Web Analytics to Improve Information Architectures

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Andrea Wiggins

Presentation of peer-reviewed research paper for the 2007 IA Summit, presented March 24, 2007 in Las Vegas.

Technology Education

Data Driven Design Using Web Analytics to Improve Information Architectures Andrea Wiggins IA Summit 2007

Motivation: What Information Architects Want to Know ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is web analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do you do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Very Quick Major Concepts ,[object Object],[object Object],[object Object],[object Object]

Sample Logs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spiders ,[object Object],[object Object]

A Few Good Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Searching for IA Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What IAs Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everybody Loves Rubinoff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rubinoff’s Four Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1a: Branding Memorable & Engaging Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1b: Branding Value of Multimedia & Graphics ,[object Object],[object Object],[object Object],[object Object]

2a: Functionality Response Time & Technical Errors ,[object Object],[object Object],[object Object]

2b: Functionality Security & Privacy Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a: Usability Error Prevention & Recovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3b: Usability Supporting User Goals & Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4a: Content Navigation & Site Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

4b: Content Mining Search & Referrals ,[object Object],[object Object],[object Object],[object Object]

Validate the Match Between the Site & the Real World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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