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How to choose and use tools as efficiently as possible

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You'll learn how to determine your problems in the right way in order to use as few tools as possible.

Published in: Marketing
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How to choose and use tools as efficiently as possible

  1. 1. How to choose and use SEO tools as efficiently as possible
  2. 2. More than 200 tools
  3. 3. How many do I use?
  4. 4. Erm…Only 5…
  5. 5. v Make the right investments to save money by defining your needs and solving your problems with as few tools as possible.
  6. 6. One thousand songs in my pocket
  7. 7. iPod
  8. 8. Steve Jobs had an amazing ability to frame the problem.
  9. 9. Lots of tools
  10. 10. Lots of preferences
  11. 11. How to understand problems so you invest your money efficiently?
  12. 12. 3-step process: 1. Tools people use now 2. Who we’ll be using tools 3. Identify the problems
  13. 13. Simple questionnaire
  14. 14. Google has a Free toolGoogle Forms
  15. 15. Identifying problems
  16. 16. Interviews
  17. 17. If I had only one hour to save the world, I would spend 55 mins to define the problem and 5 mins finding the solution.
  18. 18. You need problems, not solutions
  19. 19. Questions to ask: • What is the most consuming in your work?  Why? • What is the most difficult in your work?  Why? • What routine work do you do on daily/weekly/monthly basis? • Did you try to solve it?  How exactly?
  20. 20. Selecting the right tool
  21. 21. Marketing is done to manipulate your impression.
  22. 22. To understand the true value of a tool, look past their promotion
  23. 23. Questions that need answers: • All in one or many tools? • Data quality? • Tool’s stability? • Difference between tools? • Getting your money’s worth? • Data = good? Up-to-date? • Easy to make reports and presentations for clients? • Usability and customization options?
  24. 24. I know the other side
  25. 25. Can I rely on the Data?
  26. 26. ? ? ? ?
  27. 27. There are two options
  28. 28. Having your own backend means
  29. 29. Just taking data from someone else
  30. 30. What’s the difference between having your own backend and using other providers data?
  31. 31. With the third party data providers can’t control the process fully.
  32. 32. Even tool’s’ experts fail to …
  33. 33. Usability
  34. 34. Which burger has the best taste
  35. 35. Steps to follow: • Choose employees (those who use tools) • Give specific tasks (that are related to their current duties) • Get feedback with a score sheet • Make a decision
  36. 36. Sample of Score Sheet
  37. 37. bit.ly/alex-linkedin @AlexTachalova Facebook.com/alexandra.tachalova alextachalova@gmail.com Alextachalova.com / DigitalOlympus.net Thank you!

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