The document analyzes search engine results page (SERP) data for three UK retail websites - Argos, Amazon, and eBay - to answer three questions about their search engine optimization strategies. It finds that Argos focuses most on mid-sized "screen size" keywords, Amazon prioritizes brand terms, and eBay targets general search pages. All three optimize mainly for search pages over product pages. While Amazon and eBay have similar overall search traffic, Amazon ranks slightly higher across devices. The analysis uses SERP data to gain competitive intelligence on the most valuable query types, user experiences, and mobile optimization for each retailer.