The document discusses how Google Data Studio can be used to automate reporting and save time. It provides tips on setting up Data Studio reports, including connecting data sources, adding filters and commentary, scheduling email delivery of reports, and sharing reports. Examples are given for using regular expressions to segment data by brands and content clusters. Other SEO tools that can optimize time are also mentioned, such as Screaming Frog, Sistrix, and keywords everywhere. Automating reporting with Data Studio can save significant time, such as half a day of reporting per employee each month.

1. @DanielCartland
Using SEO Tools to Save Time,
Money, & Effort

2. @DanielCartland
I HATE REPORTING

3. @DanielCartland
Google Data Studio

4. @DanielCartland
You vs the report she told you not to worry about
Static, clunky, hard to read, hard to
share
Automated, flexible, replicable, downloadable
Automated, shareable, scalable

5. @DanielCartland
All Your Core Sources in One Place

6. @DanielCartland
Brand vs Non-Brand
Set your “brand” criteria as a new
Dimension using regex:
CASE WHEN
REGEXP_MATCH(Query,".*celeb.*|.*rity.*")
THEN “Brand“
ELSE “Non-Brand“
END
Break down your data in
whichever way you want!
Or the way your clients want...

7. @DanielCartland
Who has ever received and email like this...

8. @DanielCartland
Flexible Filters
Add a filter
Style>Filter control>Search All
Anybody can access their
information easily without
changing the report.
Data is interactive!

9. @DanielCartland
Interactive Data
Date ranges
Also accessible via graphs
(Data>Interactions>Apply Filter)

10. @DanielCartland
Spend your time analysing your
data, instead of preparing it

11. @DanielCartland
Define Content Clusters Section Using Regex
Split your site into topic areas, to explore their performance

12. @DanielCartland
Traffic & conversion data
broken down by content
clusters.
Which are performing well?
Which are slipping?

13. @DanielCartland
Okay that’s kind of cool...
...but what else can it do?

14. @DanielCartland
Update & Track Commentary
Easily shareable, without losing
valuable insight.
No more trawling through emails
sent months ago to explain data.

15. @DanielCartland
Add Data Source >Google Sheets
Give Unique Name
Select Spreadsheet & Worksheet
Use first row as headers
Connect
How to Update & Track Commentary
Set up Google Sheets Connect in Data Studio Set up commentary

16. @DanielCartland
Link to other pages or sites
Link to your other Data Studio pages,
dynamic pages, or to external URLs.
Glossary page
More detailed report page
Link back to homepage
Link from images using text
box
● Fill with text
● Add link to page
● Set to 0% opacity

17. @DanielCartland
URL Embed
Show clients what is happening, as
well as telling them!

18. @DanielCartland
Schedule Email Delivery

19. @DanielCartland
Let’s Get Real
Steal other people’s reports (with
permission)
“This is great Daniel, but I have 18 clients and I don’t have time to make new reports for all of them.”
Ctrl C + Ctrl V
Copy your report
Match your Data Sources
Add in any bespoke elements
Top tip!
Remember to change the logo before sending it over to the new
client.

20. @DanielCartland
5 Employees
£12,000 per year
1 Day of reporting £400/day
Automating reporting saves 0.5 days
per employee = 2.5 days/month
How much can Data Studio
save…?

21. @DanielCartland
Screaming Frog

22. @DanielCartland
CAPTCHA Preventing Crawl
Crawling https://www.wayfair.co.uk/ 302s to a CAPTCHA
Enter CAPTCHA using Forms Based Authentication
(Configuration>Authentication>Forms Based) & crawl!

23. @DanielCartland
James Bond uses Forms Based
Authentication Confirmed?
Hello is that Spider support?

24. @DanielCartland
Sistrix

25. @DanielCartland
Featured Snippet Opportunities
Pre-selected = SEO on
easy mode

26. @DanielCartland
4678
Featured Snippet opportunities
in 5 minutes

27. @DanielCartland
Other Tools to Optimise Your Time
Search Analytics for Sheets – Uses Search Console API to pull data without interface limit
Redirect Path (Ayima) – Returns page status code & path to URL
Keywords Everywhere – Returns search volume of keywords in Google search

28. Time Savings Add Up
Save 10 minutes/day
28
43.5 hours/year
Work 261days/year
2610 minutes/year
87 beers/year

29. @DanielCartland
Thank You
Any questions?

30. @DanielCartland
Regex Examples
BRAND VS NON BRAND
CASE WHEN
REGEXP_MATCH(Query,".*celeb.*|.*rity.*")
THEN “Brand“
ELSE “Non-Brand“
END
CONTENT CLUSTERS
CASE WHEN
REGEXP_MATCH(Landing Page,".*oprah.*")
THEN "Oprah“
WHEN REGEXP_MATCH(Landing Page,".*ramsay.*") THEN "Gordon Ramsay“
WHEN REGEXP_MATCH(Landing Page,".*evans.*") THEN "Chris Evans“
ELSE "Other“
END

31. @DanielCartland
Data Studio Sources
https://twitter.com/wissi_analytics
https://www.wissi.fr/blog/
https://www.wissi.fr/blog/analytics/20190529/google-data-studio-
internal-links/
https://twitter.com/PatStrickler
https://michaelhoweely.com/
https://www.screamingfrog.co.uk/seo-spider-companion-tools/

32. Reading SEO
@ReadingSEO
Hosted by Blue Array
Organisers: Matt Williamson (@MattWSEO) & Nicky Elson (@nickynoises)
Speakers: Sean Butcher (@SeanButcher) / Faisal Anderson (@FaisalAnderson) / Daniel Cartland (@DanielCartland)