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Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.