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How to start generating links that will bring you traffic and leads - SEO Conf, June 2018


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Here's a step-by-step guide for how to make your PR activities focused on sales and short-term wins, while also taking into account long-term goals, too.
Here's a brief structure of what I cover:
1. How to select the websites that will bring 100% traffic to your client's/own site
2. How to integrate your PR activities with SEO. Here, I show you how to find the pages that you can easily boost with links that can be acquired during a PR campaign.

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How to start generating links that will bring you traffic and leads - SEO Conf, June 2018

  1. 1. How to start generating links that will bring you traffic and leads
  2. 2. Why focus on links that bring traffic? It’s a short-term win that doesn’t affect a long- term result Form SEO perspective links that bring bring traffic are the best This strategy makes you stand out
  3. 3. So tell me please me what sites are going to bring me traffic?
  4. 4. Is the number of monthly visitors a key metric?
  5. 5. Yes No
  6. 6. 6M+ monthly visitors
  7. 7. 3 Steps to Success
  8. 8. #1 Find sites that are currently driving traffic to your competitors
  9. 9. Checking sites that are sending traffic
  10. 10. Checking sites that are sending traffic
  11. 11. #2 Find out the real source of referral traffic
  12. 12. Referral traffic can be streamlined by: Great audience that is actively engaging with content Organic traffic that sends them referral users
  13. 13. Great audience creates engagement
  14. 14. Does engagement equal social shares?
  15. 15. Yes No
  16. 16. Consumption vs. REAL Engagement
  17. 17. Real Engagement can be measured based on: 1. How users interact with content (use Google Tag Manager) 2. The number of comments and conversations on SMM channels
  18. 18. Finding sites where visitors are interacting with content
  19. 19. Analyze the following metrics: The number of comments under each post The number of returning visitors Traffic distribution across all channels 1 2 3 4 The number of active email marketing subscribers
  20. 20. Referral traffic that comes organically
  21. 21. Here’s your workflow: Check what pages are referring to the site you’re analyzing Figure out if those pages are ranking well in Google 1 2 3 Investigate if there’s a way to link to your company on pages that are ranking well in Google
  22. 22. Finding referring pages
  23. 23. Backlink analysis tools
  24. 24. Checking organic traffic of referring pages
  25. 25. Finding a way to feature your site
  26. 26. #3 Check Social Media traffic
  27. 27. Checking Social Media traffic sources
  28. 28. Tip For those who wants traffic RIGHT NOW
  29. 29. Follow these steps: Collect all keywords that are relevant to your niche and have a good number of monthly searchers Check what kind of domains are appearing in those SERPs 1 2 3 Select sites that are potentially interested in updating their content
  30. 30. Get a list of domains
  31. 31. SERPs analysis No Yes No No Yes
  32. 32. Integrating PR activities into SEO
  33. 33. Integrating your PR links into SEO: Finding site’s pages that are already ranking on the first page of Google Checking the competition in SERPs 1 2 3 Reviewing if the pages you selected by need to be updated or not (content, structure, title/meta description, navigation, internal links)
  34. 34. Google Analytics > Search Console
  35. 35. How well does a page rank in Google
  36. 36. Competition in SERPs No No No
  37. 37. Competition in SERPs
  38. 38. @AlexTachalova / Thank you!