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MBsummit Milan 2018: How to build links that will bring you traffic

AlexandraTachalova
AlexandraTachalova
AlexandraTachalovaDigital Marketing Consultant | Founder of DigitalOlympus.net | Contributor to Entrepreneur.com, Moz.com & SEJ at Alextachalova.com

Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.

MBsummit Milan 2018: How to build links that will bring you traffic

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MBsummit Milan 2018: How to build links that will bring you traffic
Over 30k referring domains
How many referring domains
generate traffic?
238k vs. 1783
Ref. domains vs. the sites which
are actually sending referral
visitors
391k vs. 1745
1M vs. 1840
455k vs. 1460
Why?
• Those links are allocated on
pages that don’t rank in Google
• Users don’t really interact with
the content (e.g. scrolling
instead of reading and clicking)
• Customers don’t care about
referral traffic
Revealing
the sources
of referral
traffic
How to find
sites that
will most
likely bring
you traffic
3 tips that
will speed
up the
process of
acquiring
links

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MBsummit Milan 2018: How to build links that will bring you traffic