Good PowerPoint Design - for business presenters

Good PPT DESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!

this is more serious than you might imagine…

and then he gets his moment… BIG

…but Ajit doesn’t like the pitch

all Ajit said, was …

what mistakes do you think Greg made in his presentation?

Greg didn’t respect the basic rules of a good ppt-presentation

Greg could have convinced Ajit by focusing on…

audience 1

audience! &! wants!

1! 2! 3!

…all three of them have the same cognitive limitations

start using… E C S

start using… Emotionally C S

start using… Emotionally Competent S

start using… Emotionally Competent Stimuli

…now analyze the particularities of each of your audience segments

WHO are they really?

simple audience profiler [Source: adapted from XPLANE, the visual thinking company]  

simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]  

simple audience profiler what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]  

simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]  

simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source: adapted from XPLANE, the visual thinking company]  

content & structure 2

a way to start your presentation…

define the following components to clarify your message…

context: most ppt-presentations are horrible today (dbybp)

context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills

context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A if you don’t improve, your audiences will continue to be bored

context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A point B if you don’t improve, but you want to your audiences will enchant your audience continue to be bored every time

context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A action point B if you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audience continue to be bored design method every time

use the following rules to make your message stick with your audience…

define the content that should go into your ppt presentation…

use your…

audience profile [Source: adapted from Dave Gray, the visual thinking handbook]  

… then brainstorm on “what your audience really wants to know…”

audience profile [Source: adapted from Dave Gray, the visual thinking handbook]  

audience profile ?! [Source: adapted from Dave Gray, the visual thinking handbook]  

audience profile ?! ?! ?! ?! ?! ?! [Source: adapted from Dave Gray, the visual thinking handbook]  

group post-it notes together that “feel like” they belong together…

… in five columns ?! ?! ?! ?! ?! ?! ?!

give each column a title and put them in order

title! title! title! title! ?! ?! ?! ?! ?! ?! ?!

… congratulations: that’s all the content you will need

… now “inject” stories that really resonate with your audience

visual design 3

bad  example 

remember: respect your audience’s cognitive limitations…

so start using…

for example from…

BUT eliminate to the core message…

in other words…

use “white space” generously

delivery 4

capture your audience…

by frequently asking your audience questions…

by NOT sticking to…

by giving your audience short slots to interact among each other…

and don’t forget that even…

the best presenters with NO spare time…

…rehearse

…rehearse …rehearse

…rehearse …rehearse …rehearse

thank you for your attention! http://business-model-design.blogspot.com

ANNEX A: image rights

r000pert 

proprietary images Morgan Stanley  John Medina  foxdiddy 

all other images: iStockphoto

ANNEX A: book references

Good PowerPoint Design - for business presenters

by Alexander Osterwalder on Nov 20, 2008

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Good PowerPoint Design - for business presenters — Presentation Transcript

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