Good PPT
DESIGN !
Alex Osterwalder, PhD!
Business Model Thought Leader!

this is more serious than you
might imagine…

and then he gets his
moment… BIG

…but Ajit doesn’t like the pitch

all Ajit said, was …

what mistakes do you think Greg
made in his presentation?

Greg didn’t respect the basic
rules of a good ppt-presentation

Greg could have convinced Ajit
by focusing on…

audience
1

audience!
&!
wants!

1!
2!
3!

…all three of them have the
same cognitive limitations

start using…
E
C
S

start using…
Emotionally
C
S

start using…
Emotionally
Competent
S

start using…
Emotionally
Competent
Stimuli

…now analyze the particularities of
each of your audience segments

WHO are they really?

simple audience profiler
[Source: adapted from XPLANE, the visual thinking company]

simple audience profiler
what does he/she see?
his/her environment
his/her friends
what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]

simple audience profiler
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]

simple audience profiler
what’s really on his/her mind?
what keeps him/her up at night?
what are his/her ambitions
what he/she thinks
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]

simple audience profiler
what’s really on his/her mind?
what keeps him/her up at night?
what are his/her ambitions
what he/she thinks
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
what does he/she say and do?
his/her actions
his/her attitude in public
what he/she tells others
[Source: adapted from XPLANE, the visual thinking company]

content & structure
2

a way to start your
presentation…

define the following components
to clarify your message…

context: most ppt-presentations are horrible today (dbybp)

context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills

context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A
if you don’t improve,
your audiences will
continue to be bored

context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, but you want to
your audiences will enchant your audience
continue to be bored every time

context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A action point B
if you don’t improve, apply a clear and but you want to
your audiences will audience-focused ppt- enchant your audience
continue to be bored design method every time

use the following rules to make your
message stick with your audience…

define the content that should go
into your ppt presentation…

use your…

audience profile
[Source: adapted from Dave Gray, the visual thinking handbook]

… then brainstorm on “what your
audience really wants to know…”

audience profile
[Source: adapted from Dave Gray, the visual thinking handbook]

audience profile
?!
[Source: adapted from Dave Gray, the visual thinking handbook]

audience profile
?! ?!
?!
?! ?! ?!
[Source: adapted from Dave Gray, the visual thinking handbook]

group post-it notes together that
“feel like” they belong together…

… in five columns
?! ?! ?! ?!
?! ?!
?!

give each column a title and put
them in order

title! title! title!
title!
?! ?! ?! ?!
?! ?!
?!

… congratulations: that’s all the
content you will need

… now “inject” stories that really
resonate with your audience

visual design
3

0

1

2

3

bad
example

remember: respect your
audience’s cognitive limitations…

so start using…

for example from…

BUT eliminate to the core
message…

in other words…

use “white space” generously

delivery
4

capture your audience…

by frequently asking your
audience questions…

by NOT sticking to…

by giving your audience short slots
to interact among each other…

and don’t forget that even…

the best presenters
with NO spare time…

…rehearse

…rehearse
…rehearse

…rehearse
…rehearse
…rehearse

thank you for
your attention!
http://business-model-design.blogspot.com

ANNEX A: image rights

r000pert

proprietary images
Morgan Stanley John Medina foxdiddy

all other images: iStockphoto

ANNEX A: book references