Good PPT
DESIGN                      !
    Alex Osterwalder, PhD!
    Business Model Thought Leader!
this is more serious than you
might imagine…
and then he gets his
moment…                BIG
…but Ajit doesn’t like the pitch
all Ajit said, was …
what mistakes do you think Greg
made in his presentation?
Greg didn’t respect the basic
rules of a good ppt-presentation
Greg could have convinced Ajit
by focusing on…
audience



            1
audience!
    &!
 wants!
1!
      2!
3!
…all three of them have the
same cognitive limitations
start using…

    E
    C
    S
start using…

    Emotionally
    C
    S
start using…

    Emotionally
    Competent
    S
start using…

    Emotionally
    Competent
    Stimuli
…now analyze the particularities of
each of your audience segments
WHO   are they really?
simple audience profiler




[Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                  ...
simple audience profiler




                                                             what does he/she see?

         ...
simple audience profiler




what does he/she hear?                                        what does he/she see?

  who in...
simple audience profiler
                                 what’s really on his/her mind?
                                 ...
simple audience profiler
                                 what’s really on his/her mind?
                                 ...
content & structure



               2
a way to start your
presentation…
define the following components
to clarify your message…
context:   most ppt-presentations are horrible today (dbybp)
context:   most ppt-presentations are horrible today (dbybp)


role:      you are looking for a way to improve your ppt-
 ...
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a ...
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a ...
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a ...
use the following rules to make your
message stick with your audience…
define the content that should go
into your ppt presentation…
use your…
audience profile




[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                      ...
… then brainstorm on “what your
audience really wants to know…”
audience profile




[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                      ...
audience profile

                                                                 ?!




[Source:
adapted
from
Dave
Gray,...
audience profile

                                       ?!                             ?!



                            ...
group post-it notes together that
“feel like” they belong together…
… in five columns



?!   ?!     ?!      ?!
      ?!            ?!
                         ?!
give each column a title and put
them in order
title!        title!   title!
title!



?!        ?!      ?!      ?!
            ?!            ?!
                        ...
… congratulations: that’s all the
content you will need
… now “inject” stories that really
resonate with your audience
visual design



                 3
0
1
2
3
bad

example

remember: respect your
audience’s cognitive limitations…
so start using…
for example from…
BUT eliminate to the core
message…
in other words…
use “white space” generously
delivery



            4
capture your audience…
by frequently asking your
audience questions…
by NOT sticking to…
by giving your audience short slots
to interact among each other…
and don’t forget that even…
the best presenters
with NO spare time…
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
thank you for
your attention!
http://business-model-design.blogspot.com
ANNEX A: image rights
r000pert

proprietary images




 Morgan
Stanley
   John
Medina
   foxdiddy

all other images: iStockphoto
ANNEX A: book references
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Upcoming SlideShare
Loading in...5
×

Good PowerPoint Design - for business presenters

279,638

Published on

Do you have to \"sell\" a project to your management or pitch your venture to a VC? Then you better invest in your PowerPoint presentation...

Published in: Business, Technology, Design
66 Comments
646 Likes
Statistics
Notes
No Downloads
Views
Total Views
279,638
On Slideshare
0
From Embeds
0
Number of Embeds
101
Actions
Shares
0
Downloads
17,091
Comments
66
Likes
646
Embeds 0
No embeds

No notes for slide

Good PowerPoint Design - for business presenters

  1. 1. Good PPT DESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!
  2. 2. this is more serious than you might imagine…
  3. 3. and then he gets his moment… BIG
  4. 4. …but Ajit doesn’t like the pitch
  5. 5. all Ajit said, was …
  6. 6. what mistakes do you think Greg made in his presentation?
  7. 7. Greg didn’t respect the basic rules of a good ppt-presentation
  8. 8. Greg could have convinced Ajit by focusing on…
  9. 9. audience 1
  10. 10. audience! &! wants!
  11. 11. 1! 2! 3!
  12. 12. …all three of them have the same cognitive limitations
  13. 13. start using… E C S
  14. 14. start using… Emotionally C S
  15. 15. start using… Emotionally Competent S
  16. 16. start using… Emotionally Competent Stimuli
  17. 17. …now analyze the particularities of each of your audience segments
  18. 18. WHO are they really?
  19. 19. simple audience profiler [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  20. 20. simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  21. 21. simple audience profiler what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  22. 22. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  23. 23. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  24. 24. content & structure 2
  25. 25. a way to start your presentation…
  26. 26. define the following components to clarify your message…
  27. 27. context: most ppt-presentations are horrible today (dbybp)
  28. 28. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills
  29. 29. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A if you don’t improve, your audiences will continue to be bored
  30. 30. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A point B if you don’t improve, but you want to your audiences will enchant your audience continue to be bored every time
  31. 31. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A action point B if you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audience continue to be bored design method every time
  32. 32. use the following rules to make your message stick with your audience…
  33. 33. define the content that should go into your ppt presentation…
  34. 34. use your…
  35. 35. audience profile [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  36. 36. … then brainstorm on “what your audience really wants to know…”
  37. 37. audience profile [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  38. 38. audience profile ?! [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  39. 39. audience profile ?! ?! ?! ?! ?! ?! [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  40. 40. group post-it notes together that “feel like” they belong together…
  41. 41. … in five columns ?! ?! ?! ?! ?! ?! ?!
  42. 42. give each column a title and put them in order
  43. 43. title! title! title! title! ?! ?! ?! ?! ?! ?! ?!
  44. 44. … congratulations: that’s all the content you will need
  45. 45. … now “inject” stories that really resonate with your audience
  46. 46. visual design 3
  47. 47. 0
  48. 48. 1
  49. 49. 2
  50. 50. 3
  51. 51. bad
 example

  52. 52. remember: respect your audience’s cognitive limitations…
  53. 53. so start using…
  54. 54. for example from…
  55. 55. BUT eliminate to the core message…
  56. 56. in other words…
  57. 57. use “white space” generously
  58. 58. delivery 4
  59. 59. capture your audience…
  60. 60. by frequently asking your audience questions…
  61. 61. by NOT sticking to…
  62. 62. by giving your audience short slots to interact among each other…
  63. 63. and don’t forget that even…
  64. 64. the best presenters with NO spare time…
  65. 65. …rehearse
  66. 66. …rehearse …rehearse
  67. 67. …rehearse …rehearse …rehearse
  68. 68. thank you for your attention! http://business-model-design.blogspot.com
  69. 69. ANNEX A: image rights
  70. 70. r000pert

  71. 71. proprietary images Morgan
Stanley
 John
Medina
 foxdiddy

  72. 72. all other images: iStockphoto
  73. 73. ANNEX A: book references
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×