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Good PowerPoint Design - for business presenters
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Good PowerPoint Design - for business presenters

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Do you have to \"sell\" a project to your management or pitch your venture to a VC? Then you better invest in your PowerPoint presentation...

Do you have to \"sell\" a project to your management or pitch your venture to a VC? Then you better invest in your PowerPoint presentation...

Published in Business , Technology , Design
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Transcript

  • 1. Good PPT DESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!
  • 2. this is more serious than you might imagine…
  • 3. and then he gets his moment… BIG
  • 4. …but Ajit doesn’t like the pitch
  • 5. all Ajit said, was …
  • 6. what mistakes do you think Greg made in his presentation?
  • 7. Greg didn’t respect the basic rules of a good ppt-presentation
  • 8. Greg could have convinced Ajit by focusing on…
  • 9. audience 1
  • 10. audience! &! wants!
  • 11. 1! 2! 3!
  • 12. …all three of them have the same cognitive limitations
  • 13. start using… E C S
  • 14. start using… Emotionally C S
  • 15. start using… Emotionally Competent S
  • 16. start using… Emotionally Competent Stimuli
  • 17. …now analyze the particularities of each of your audience segments
  • 18. WHO are they really?
  • 19. simple audience profiler [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • 20. simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • 21. simple audience profiler what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • 22. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • 23. simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source:
adapted
from
XPLANE,
the
visual
thinking
company] 

  • 24. content & structure 2
  • 25. a way to start your presentation…
  • 26. define the following components to clarify your message…
  • 27. context: most ppt-presentations are horrible today (dbybp)
  • 28. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills
  • 29. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A if you don’t improve, your audiences will continue to be bored
  • 30. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A point B if you don’t improve, but you want to your audiences will enchant your audience continue to be bored every time
  • 31. context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A action point B if you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audience continue to be bored design method every time
  • 32. use the following rules to make your message stick with your audience…
  • 33. define the content that should go into your ppt presentation…
  • 34. use your…
  • 35. audience profile [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • 36. … then brainstorm on “what your audience really wants to know…”
  • 37. audience profile [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • 38. audience profile ?! [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • 39. audience profile ?! ?! ?! ?! ?! ?! [Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook] 

  • 40. group post-it notes together that “feel like” they belong together…
  • 41. … in five columns ?! ?! ?! ?! ?! ?! ?!
  • 42. give each column a title and put them in order
  • 43. title! title! title! title! ?! ?! ?! ?! ?! ?! ?!
  • 44. … congratulations: that’s all the content you will need
  • 45. … now “inject” stories that really resonate with your audience
  • 46. visual design 3
  • 47. 0
  • 48. 1
  • 49. 2
  • 50. 3
  • 51. bad
 example

  • 52. remember: respect your audience’s cognitive limitations…
  • 53. so start using…
  • 54. for example from…
  • 55. BUT eliminate to the core message…
  • 56. in other words…
  • 57. use “white space” generously
  • 58. delivery 4
  • 59. capture your audience…
  • 60. by frequently asking your audience questions…
  • 61. by NOT sticking to…
  • 62. by giving your audience short slots to interact among each other…
  • 63. and don’t forget that even…
  • 64. the best presenters with NO spare time…
  • 65. …rehearse
  • 66. …rehearse …rehearse
  • 67. …rehearse …rehearse …rehearse
  • 68. thank you for your attention! http://business-model-design.blogspot.com
  • 69. ANNEX A: image rights
  • 70. r000pert

  • 71. proprietary images Morgan
Stanley
 John
Medina
 foxdiddy

  • 72. all other images: iStockphoto
  • 73. ANNEX A: book references