Doing the
Right Thing
is the essence of
entrepreneurship
Universität St. Gallen, START 2016
Patrick Stähler, fluidminds – the business innovator

However, what is the
Right
Thing?

Have you found the Right
Thing?
Why should
your business
exist?

What do the colors mean?
Beyond optimization of the past
We have to
unlearn the past and
rethink our business
from the customer
perspective.
3
Is Kodak innovative?
What were the tacit
assumptions behind
Kodak’s innovations?
Take 5 min and discuss
it with your neighbors.
Take-aways are in red
Exercises and questions
for you

§ Dr. Patrick Stähler, Mr. Business
Model Innovation
§ Founder & Partner von
fluidminds GmbH, the business
innovator, Zürich & Sydney
§ fluidminds invents and designs
businesses
§ Example: Experteer.com (career
portal) was founded with the
help of fluidminds
§ »Inventor by chance« of the
business model innovation
concept during my Ph.D. at the
University of St. Gallen.
§ Blogger on Blog.business-
model-innovation, keynote
speaker worldwide.

Startups in the past
There was a need for new
products since we lived in a
world of scarcity.

The times they are a-changin’
Today, we live in a world of too-
much of everything. We have
everything 100 times.

A recipe for
successful
entrepreneurs
Follow the recipe and you will be
successful!