SlideShare a Scribd company logo
1 of 73
Download to read offline
CLEAR                 CLEAR
TA R G E T            CONTEXT




             CLEAR
             EQUITY
CLEAR TARGET      CLEAR CONTEXT            CLEAR EQUITY
 CLEAR TARGET      CLEAR CONTEXT            CLEAR EQUITY




                   what influences           what he / she
who he / she is   how him you express
                      do / her               understands
                                           what will employers
 who are you?        inyourself?
                        general             about the brand
                                               see in you?




 how he / she          what frames        where he / she gives
    projects
  what are your   his / her perceptions
                  how can social media         the brand
                                           how can you utilize
in the category
    passions?        in the category
                     help you do this?     permission to go
                                              your brand?
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
    •
•
•
•
•
    •
•
•
    •
    •
•
•
•
•
•
•
    •
•
•
•
•
•
•
•
•
    •
•
•
•
•
    •
    •
•
•
•
•
•
•
    •
•
•
•
•
    •
•
•
•
•
•
•
    •
•
•
•
•
•
•
•
•
    •
•
•
•
•
•
•
•
•
•
•
    •
largest independent brand consultancy

founded in 1984
350 strategy & design professionals
7 countries
•
•
•
•
•
c o n s l u s i o n
The Future is Now
The Future is Now
The Future is Now
The Future is Now
The Future is Now
The Future is Now
The Future is Now
The Future is Now

More Related Content

Similar to The Future is Now

DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...
DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...
DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...MessageMedia
 
AS Media Foundation Portfolio Music Magazine Evaluation
AS Media Foundation Portfolio Music Magazine EvaluationAS Media Foundation Portfolio Music Magazine Evaluation
AS Media Foundation Portfolio Music Magazine EvaluationSamantha_Kafesu
 
Buyer personas & Customer journey
Buyer personas & Customer journeyBuyer personas & Customer journey
Buyer personas & Customer journeyFilippo Scorza
 
Personal branding in the digital age - course handouts
Personal branding in the digital age - course handoutsPersonal branding in the digital age - course handouts
Personal branding in the digital age - course handoutsDigital Consultant
 
Navigating the Employee Lifecycle: Create Your Own Remote Culture
Navigating the Employee Lifecycle: Create Your Own Remote CultureNavigating the Employee Lifecycle: Create Your Own Remote Culture
Navigating the Employee Lifecycle: Create Your Own Remote CultureAggregage
 
Influencer Marketing Management
Influencer Marketing ManagementInfluencer Marketing Management
Influencer Marketing ManagementSoftway
 
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonLECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
 
Crowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's BrainpowerCrowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
 
Brand Automation 5.0 (by Asher)
Brand Automation 5.0 (by Asher)Brand Automation 5.0 (by Asher)
Brand Automation 5.0 (by Asher)olatomide asher
 
RossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFreeRossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFreeMartin Allison
 
Evaluation for a2 media coursework 2011 2012
Evaluation for a2 media coursework 2011 2012Evaluation for a2 media coursework 2011 2012
Evaluation for a2 media coursework 2011 2012Temii
 
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistressThe Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistresspower to the pixel
 
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audienceWhose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audienceMalaika Carpenter
 
PPT version - Best Western New England Co-Op Meeting 2012
PPT version - Best Western New England Co-Op Meeting 2012PPT version - Best Western New England Co-Op Meeting 2012
PPT version - Best Western New England Co-Op Meeting 2012Paramore | the digital agency
 
The Practical Pocket Guide to Account Planning [recovered] 19
The Practical Pocket Guide to Account Planning [recovered]  19The Practical Pocket Guide to Account Planning [recovered]  19
The Practical Pocket Guide to Account Planning [recovered] 19Kelvin Eziafa Onyeka
 

Similar to The Future is Now (20)

The Art of Over Sharing - ICCE Goldsmiths Notes 1st of June 2015
The Art of Over Sharing -  ICCE Goldsmiths Notes 1st of June 2015The Art of Over Sharing -  ICCE Goldsmiths Notes 1st of June 2015
The Art of Over Sharing - ICCE Goldsmiths Notes 1st of June 2015
 
DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...
DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...
DevRelCon 2018 - Influence with Purpose How to Identify, Execute and Measure ...
 
AS Media Foundation Portfolio Music Magazine Evaluation
AS Media Foundation Portfolio Music Magazine EvaluationAS Media Foundation Portfolio Music Magazine Evaluation
AS Media Foundation Portfolio Music Magazine Evaluation
 
Buyer personas & Customer journey
Buyer personas & Customer journeyBuyer personas & Customer journey
Buyer personas & Customer journey
 
Branding You As A Career Strategy
Branding You As A Career StrategyBranding You As A Career Strategy
Branding You As A Career Strategy
 
Personal branding in the digital age - course handouts
Personal branding in the digital age - course handoutsPersonal branding in the digital age - course handouts
Personal branding in the digital age - course handouts
 
Navigating the Employee Lifecycle: Create Your Own Remote Culture
Navigating the Employee Lifecycle: Create Your Own Remote CultureNavigating the Employee Lifecycle: Create Your Own Remote Culture
Navigating the Employee Lifecycle: Create Your Own Remote Culture
 
Influencer Marketing Management
Influencer Marketing ManagementInfluencer Marketing Management
Influencer Marketing Management
 
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonLECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
 
Crowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's BrainpowerCrowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's Brainpower
 
Brand Automation 5.0 (by Asher)
Brand Automation 5.0 (by Asher)Brand Automation 5.0 (by Asher)
Brand Automation 5.0 (by Asher)
 
Bfreepp
BfreeppBfreepp
Bfreepp
 
RossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFreeRossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFree
 
Evaluation for a2 media coursework 2011 2012
Evaluation for a2 media coursework 2011 2012Evaluation for a2 media coursework 2011 2012
Evaluation for a2 media coursework 2011 2012
 
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistressThe Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress
 
Types of interview
Types of interviewTypes of interview
Types of interview
 
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audienceWhose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
 
PPT version - Best Western New England Co-Op Meeting 2012
PPT version - Best Western New England Co-Op Meeting 2012PPT version - Best Western New England Co-Op Meeting 2012
PPT version - Best Western New England Co-Op Meeting 2012
 
The Practical Pocket Guide to Account Planning [recovered] 19
The Practical Pocket Guide to Account Planning [recovered]  19The Practical Pocket Guide to Account Planning [recovered]  19
The Practical Pocket Guide to Account Planning [recovered] 19
 
The 7 Secrets of Socially Successful Businesses
The 7 Secrets of Socially Successful BusinessesThe 7 Secrets of Socially Successful Businesses
The 7 Secrets of Socially Successful Businesses
 

Recently uploaded

格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607dollysharma2066
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证nhjeo1gg
 
Protection of Children in context of IHL and Counter Terrorism
Protection of Children in context of IHL and  Counter TerrorismProtection of Children in context of IHL and  Counter Terrorism
Protection of Children in context of IHL and Counter TerrorismNilendra Kumar
 
Navigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and HiringNavigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and Hiringkaran651042
 
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一lvtagr7
 
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docx
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docxOutsmarting the Attackers A Deep Dive into Threat Intelligence.docx
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docxmanas23pgdm157
 
MIdterm Review International Trade.pptx review
MIdterm Review International Trade.pptx reviewMIdterm Review International Trade.pptx review
MIdterm Review International Trade.pptx reviewSheldon Byron
 
办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书saphesg8
 
定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一
 定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一 定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一
定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一Fs sss
 
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一A SSS
 
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一F La
 
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一F La
 
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...RegineManuel2
 
Kindergarten-DLL-MELC-Q3-Week 2 asf.docx
Kindergarten-DLL-MELC-Q3-Week 2 asf.docxKindergarten-DLL-MELC-Q3-Week 2 asf.docx
Kindergarten-DLL-MELC-Q3-Week 2 asf.docxLesterJayAquino
 
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdf
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdfMost Inspirational Leaders Empowering the Educational Sector, 2024.pdf
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdfTheKnowledgeReview2
 
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改yuu sss
 
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一diploma 1
 

Recently uploaded (20)

格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
 
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
Gurgaon Call Girls: Free Delivery 24x7 at Your Doorstep G.G.N = 8377087607
 
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
原版快速办理MQU毕业证麦考瑞大学毕业证成绩单留信学历认证
 
Protection of Children in context of IHL and Counter Terrorism
Protection of Children in context of IHL and  Counter TerrorismProtection of Children in context of IHL and  Counter Terrorism
Protection of Children in context of IHL and Counter Terrorism
 
Navigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and HiringNavigating the Data Economy: Transforming Recruitment and Hiring
Navigating the Data Economy: Transforming Recruitment and Hiring
 
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
定制(UQ毕业证书)澳洲昆士兰大学毕业证成绩单原版一比一
 
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docx
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docxOutsmarting the Attackers A Deep Dive into Threat Intelligence.docx
Outsmarting the Attackers A Deep Dive into Threat Intelligence.docx
 
MIdterm Review International Trade.pptx review
MIdterm Review International Trade.pptx reviewMIdterm Review International Trade.pptx review
MIdterm Review International Trade.pptx review
 
办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书办理老道明大学毕业证成绩单|购买美国ODU文凭证书
办理老道明大学毕业证成绩单|购买美国ODU文凭证书
 
定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一
 定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一 定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一
定制(UOIT学位证)加拿大安大略理工大学毕业证成绩单原版一比一
 
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一
办理学位证(UoM证书)北安普顿大学毕业证成绩单原版一比一
 
FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Gautam Nagar (Delhi) Call Us 9953056974
 
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一
办理(NUS毕业证书)新加坡国立大学毕业证成绩单原版一比一
 
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一
办理(Hull毕业证书)英国赫尔大学毕业证成绩单原版一比一
 
Young Call~Girl in Pragati Maidan New Delhi 8448380779 Full Enjoy Escort Service
Young Call~Girl in Pragati Maidan New Delhi 8448380779 Full Enjoy Escort ServiceYoung Call~Girl in Pragati Maidan New Delhi 8448380779 Full Enjoy Escort Service
Young Call~Girl in Pragati Maidan New Delhi 8448380779 Full Enjoy Escort Service
 
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
Drawing animals and props.pptxDrawing animals and props.pptxDrawing animals a...
 
Kindergarten-DLL-MELC-Q3-Week 2 asf.docx
Kindergarten-DLL-MELC-Q3-Week 2 asf.docxKindergarten-DLL-MELC-Q3-Week 2 asf.docx
Kindergarten-DLL-MELC-Q3-Week 2 asf.docx
 
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdf
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdfMost Inspirational Leaders Empowering the Educational Sector, 2024.pdf
Most Inspirational Leaders Empowering the Educational Sector, 2024.pdf
 
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改
办澳洲詹姆斯库克大学毕业证成绩单pdf电子版制作修改
 
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
办理(Salford毕业证书)索尔福德大学毕业证成绩单原版一比一
 

The Future is Now