We will look at:
The representation of issues and events by the
• The use of sexualised • London Riots
images in products
aimed at children
• Size zero
• Olympics and
• Third world poverty
are not the actual thing or person –
they are a representation of the thing.
► Representation means to re-present (i.e.
► Remember: Individuals and groups of
people are represented in the media as
being a certain way. This is a construct of
reality and NOT reality itself.
creating representations all the time –
if you’ve got a Facebook page you’ve
definitely created a representation of
► Think about what you choose to put on
there, and what you choose not to put on
How we are represented
could represent this class as diligent and
► Or I could represent you as off-task and
It’s all about HOW I choose to show you, and
what I leave OUT.
It’s also about WHO is doing the re-presenting
media selects (mediates) the way it
shows people to serve its own purposes.
► A media producer (the person who made
the media product – advert, film, TV show)
will deliberately represent a person or group
according to what they want others to
Key term: Mediation
Mediation refers how a representation
is put together and what message it
gives the audience
of the event
Type of media
Message to the
of the event
Type of media
Robert Pattinson in
new relation with
Versions of reality:
Every report of an event is a representation of the event, NOT
What you hear and see in the media is controlled by the
person who is informing you –
IT IS ONE PERSON’S REPRESENTATION AND
THEREFORE WILL PRESENT THEIR OPINIONS,
BELIEFS AND BIASES .
Key Term: ANCHORAGE
Media representation can have many
interpretations so as to direct the audience
towards a desired outcome or message the
producer can add captions, music, mise en scene,
lighting or film from certain camera angles.
Look at the picture below and think about
what it means to you.
How does the following caption affect the
meaning of the same picture:
Corrupt officer arrested
Construction and Focus
So media texts ( and representations) are
all constructions – they are built.
Focus – mediation also encourages the
audience to focus upon a particular aspect
of the media texts to push us towards a
E.g. in a drama the camera may focus upon
a particular character or in newspapers
and magazines our eyes are drawn to the
headlines and coverlines
Homework: Identify an event
an example of mediation and
anchorage and analyse it.
… magazine/advert/paper, the editor has
included (an article/an advert) which is
mediated and shows bias. This can be seen
from ….. . It is biased because…
► Anchorage is used because…