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AS Media Studies Lesson 14 - mediation


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AS Media Studies, Representation of Issues and Events intro, Mediation, Bias, Anchorage

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AS Media Studies Lesson 14 - mediation

  1. 1. Representation of Issues and Events
  2. 2. This term: We will look at: The representation of issues and events by the media. Issues Events • The use of sexualised • London Riots images in products • Royal aimed at children baby/marriage?? • Size zero • Olympics and • Third world poverty Paralympics
  3. 3. Teacher
  4. 4. Teacher…?
  5. 5. What do you see?
  6. 6. Look again…
  7. 7. Representation… ► These are not the actual thing or person – they are a representation of the thing. ► Representation means to re-present (i.e. show again) ► Remember: Individuals and groups of people are represented in the media as being a certain way. This is a construct of reality and NOT reality itself.
  8. 8. Representations ► We’re creating representations all the time – if you’ve got a Facebook page you’ve definitely created a representation of yourself. ► Think about what you choose to put on there, and what you choose not to put on there.
  9. 9. How we are represented ►I could represent this class as diligent and hard working. ► Or I could represent you as off-task and disengaged. It’s all about HOW I choose to show you, and what I leave OUT. It’s also about WHO is doing the re-presenting
  10. 10. We can show the police as caring and helpful
  11. 11. OR NOT!
  12. 12. MEDIATION ► The media selects (mediates) the way it shows people to serve its own purposes. ► A media producer (the person who made the media product – advert, film, TV show) will deliberately represent a person or group according to what they want others to believe.
  13. 13. Key term: Mediation Mediation refers how a representation is put together and what message it gives the audience
  14. 14. Key term: EVENT (Reality) MEDIATION Mediation Selection process: Representation of the event The outcome Type of media Editing Camera Angle Costume Language Music Message to the Audience
  15. 15. Key term: MEDIATION EVENT Robert Pattinson emerging with his personal trainer Mediation Representation of the event Selection process: Type of media Editing Camera Angle Costume Language Music Robert Pattinson in new relation with mystery brunette
  16. 16. Versions of reality: Every report of an event is a representation of the event, NOT reality. What you hear and see in the media is controlled by the person who is informing you – IT IS ONE PERSON’S REPRESENTATION AND THEREFORE WILL PRESENT THEIR OPINIONS, BELIEFS AND BIASES .
  17. 17. Key Term: ANCHORAGE Media representation can have many interpretations so as to direct the audience towards a desired outcome or message the producer can add captions, music, mise en scene, lighting or film from certain camera angles.
  18. 18. What do you think?
  19. 19. Look at the picture below and think about what it means to you.
  20. 20. How does the following caption affect the meaning of the same picture: Corrupt officer arrested
  21. 21. Construction and Focus ► So media texts ( and representations) are all constructions – they are built. ► Focus – mediation also encourages the audience to focus upon a particular aspect of the media texts to push us towards a certain perspective. ► E.g. in a drama the camera may focus upon a particular character or in newspapers and magazines our eyes are drawn to the headlines and coverlines
  22. 22. Homework: Identify an event ► Find an example of mediation and anchorage and analyse it. ► In … magazine/advert/paper, the editor has included (an article/an advert) which is mediated and shows bias. This can be seen from ….. . It is biased because… ► Anchorage is used because…