The document is a comprehensive storyboard and treatment guide for an advertisement, detailing aspects such as agency information, character briefs, mood boards, casting, and references for look, feel, locations, props, wardrobe, hair, and makeup. It emphasizes the importance of visual aids, like photos and sketches, to communicate the director's vision for the film. Each section includes prompts for organizing visuals that align with the script's narratives and artistic direction.

1. Brand and TVC Name Goes Here
CLIENT: Client company name (Example: Unilever)
BRAND: Brand Name goes here (example Cadburys)
AGENCY: Ad agency name goes here
DIRECTOR: Director Name Goes here
PRODUCER: Producer name goes here
Photo
01

2. AGENCY SCRIPT TREATMENT
Treatment basics got here in one or two paragraphs
02

3. CHARACTER BRIEF SCRIPT
Agency script goes here.
03

4. STORYBOARD
No. Frame Description
1 Storyboard frame JPEGS go here,
Its important to number each frame so
discussions around exact frames can be
possible.
Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
2
Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
3 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
04

5. STORYBOARD
No. Frame Description
4 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
5
Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
6 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
05

6. STORYBOARD
No. Frame Description
7 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
8
Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
9 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
06

7. STORYBOARD
No. Frame Description
10 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
11
Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
12 Storyboard frame descriptor goes here.
VO: VO and dialogue if any which goes
with this frame here.
07

8. MOODBOARD
Photo
Beautiful photos depicting
the mood for the film the
director envisions.
Photo
Photo Photo
08

9. MOODBOARD
Photo
Beautiful photos depicting
the mood for the film the
director envisions.
Photo
Photo Photo
09

10. MOODBOARD
Photo
Beautiful photos depicting
the mood for the film the
director envisions.
Photo
Add lots of photos especially those
coming from the script.
Example: If script has grandfather giving
gift to grandchild, find best pictures for
that scene that fits the director’s mood
vision. And so on for every important
sequence in the film.
Photo
10

11. Casting
Keep Cast Photos here
At this point, either embed clipped auditions here or play
manually from your presentation laptop or iPad.
Take snaps from auditions plus add some of their portfolio
pics which best suit the script at hand. Example: if in the
script the girl is supposed to wear a saree, adda portfolio pic
of the actor in a saree if possible.
USe as many pages as required.
11

12. Casting
Keep Cast Photos here
At this point, either embed clipped auditions here or play
manually from your presentation laptop or iPad.
Take snaps from auditions plus add some of their portfolio
pics which best suit the script at hand. Example: if in the
script the girl is supposed to wear a saree, adda portfolio pic
of the actor in a saree if possible.
USe as many pages as required.
12

13. LOOK & FEEL REFERENCES
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
13

14. LOOK & FEEL REFERENCES
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
14

15. Location and Sets
Photo
Add location and set pics
here, especially from angles
you may want to shoot in.
Photo
Add location and set pics
here, especially from angles
you may want to shoot in.
Photo
Add location and set pics
here, especially from angles
you may want to shoot in.
Photo
Add location and set pics
here, especially from angles
you may want to shoot in.
15

16. ART PROPS
Photo
Photos of prominent action
props and other art props.
Example if actor uses a
motorcycle, what kind of
motorcylce, if crockery,
what kind?
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
16

17. ART PROPS
Photo
Photos of prominent action
props and other art props.
Example if actor uses a
motorcycle, what kind of
motorcylce, if crockery,
what kind?
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
Photo
Beautiful photos depicting
the lighting, art direction etc
for the film.
17

18. COLOUR PALETTE
Photo
Depicting color palette of
the film. What colours we
want to use. Use
colorlovers.com for help.
18

19. WARDROBE
Style Option (example) : Short top with Skirt
Photo
Photos of kind of wardrobe.
References should be as
close to what we are going
to get.
19

20. WARDROBE
Style Option: Long Kurta with Skirt
Photo
Photos of kind of wardrobe.
References should be as
close to what we are going
to get.
Photo
Photos of kind of wardrobe.
References should be as
close to what we are going
to get.
Photo
Photos of kind of wardrobe.
References should be as
close to what we are going
to get.
Photo
Photos of kind of wardrobe.
References should be as
close to what we are going
to get.
20

21. HAIR & MAKE UP
Hair References
Option 1
Photo
Photos of kind of hair
styles.. References should
be as close to what we are
going to get.
Photo
Photos of kind of hair
styles.. References should
be as close to what we are
going to get.
21

22. HAIR & MAKE UP
Makeup References
Option 2
Photo
Photos of kind of hair
styles.. References should
be as close to what we are
going to get.
Photo
Photos of kind of hair
styles.. References should
be as close to what we are
going to get.
22

23. Music references
Sound
You may embed sound clip here. or play it manually from
your presentation laptop or iPad.
23

24. Schedule
Photo
Put the schedule here.
24

25. Thank You!
25
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