SlideShare a Scribd company logo
1 of 21
Writing and Presenting Literature
Review
The follow slides are made and designed by Mr S.P Nxumalo

1
Structure of review articles
Literature reviews are in reality a type of research
 Should conform to the anatomy of a typical
scholarly article










Abstract
Introduction
Methods
Results
Discussion
Conclusion
References
2
Structure of literature review


Introduction
•



Body
•



Gives a quick idea of the topic of the literature review, such as
the central theme or organizational pattern.

Contains your discussion of sources.

Conclusions/Recommendations
•

Discuss what you have drawn from reviewing literature so far.
Where might the discussion proceed?
3
Organization of literature review



A general organization looks like a funnel


Broader topics



Subtopics



Studies like yours

4
How to organize studies


Chronological





By publication date
By trend

Thematic




A structure which considers different themes

Methodological


Focuses on the methods of the researcher, e.g.,
qualitative versus quantitative approaches

5
Making links between
studies
Agreements


Similarly, author B points to…



Likewise, author C makes the case that…



Author D also makes this point…



Again, it is possible to see how author E agrees with author
D…

Disagreements


However, author B points to…



On the other hand, author C makes the case that…



Conversely, Author D argues…



Nevertheless, what author E suggests…
6
Summary table
It is useful to prepare.
 Such a table provides a quick overview that
allows the reviewer to make sense of a large
mass of information.
 The tables could include columns with
headings such as









Author
type of study
Sample
Design
data collection approach
key findings
7
Atmospherics in service environments

Summary table of literature

Citation

Sample

Environment

Method

Conclusions

Colour
Bellizzi, Crowley and
Hasty (1983)

125 Adults

Furniture store

Laboratory
experiment
Photographic
slide
simulations

Warm and cool colours created different emotional
responses. Customers view red retail environments as
more negative and unpleasant than blue.

Bellizzi, & Hite
(1992)

70 Adult women
107 Students

Televisions
shown
with
different colour
backgrounds
Furniture stores

Laboratory
experiments
Photographic
slide
simulations

Study based on PAD affect measures and approachavoidance behaviours.
More positive retail outcomes occurred in blue
environments than red.

1100
Supermarket
shoppers

Retail store

Field
experiment

Time in store reduced with loud music but level of sales
did not.

Milliman (1982)

216 Shoppers

Supermarket

Field
experiment

The tempo of background music influenced the pace at
which customers shopped. Slow tempo music slowed
customers down but resulted in increased volume of sales.

Hui, Dubé and Chebat
(1997)

116 Students

Bank branch
- waiting for
service.

Laboratory
experiment
Video
simulation

The positive impact of music on approach behaviours is
mediated by an emotional evaluation of the environment
and the emotional response to waiting. Pleasurable music
produced longer perceived waiting times.

Areni and Kim (1994)

171 Shoppers

Wine store

Field
experiment

The investigation found that brighter in-store lighting
influenced shoppers to examine and handle more of the
merchandise in the store

Summers and Hebert
(2001)

2367 Customers

Hardware store
Apparel store

Field
experiment

Confirmed Areni and Kims (1994) results. Increased
levels of lighting will produce arousal and pleasure and
increase the approach behaviours of customers.

Music
Smith and
(1966)

Curnow

Lighting

8
Citation styles


Information prominent citation
Example:




For viscoelastic fluids, the behaviour of the timedependent stresses in the transient shear flows is
also very important (Boger et al., 1974).

Author prominent citation
Examples:




Close (1983) developed a simplified theory using
an analogy between heat and mass transfer and
the equivalent heat transfer only case.
Several authors have suggested that automated
testing should be more readily accepted (Balcer,
1989; Stahl, 1989; Carver & Tai, 1991).
9
Active or passive voice


You should use, where appropriate, both active and
passive voice



As a general rule, use active voice unless there is good
reason not to

10
Reporting verbs















Argue
Assert
Assume
Challenge
Claim
Contend
Contradict
Describe
Dispute
Emphasize
Establish
Examine
Find
Maintain















Note
Object
Observe
Persuade
Propose
Prove
Purport
Recommend
Refute
Reject
Remark
Suggest
Support

11
Verb tenses – Present


A statement about what the thesis, chapter or
section does
Examples:
 This thesis presents a report of an investigation into …….
 This chapter thus provides a basis for the next.
 In this section, the results from the first set of
experiments are reported.



A statement of a generally accepted scientific fact
Examples:
 There are three factors that control the concentration of
aluminum in seawater.
 The finite rate coefficients have an effect on heat transfer
through a horizontal porous layer.

12
Verb tenses – Present


A review of current research work, or research
work of immediate relevance to your study.
Example:
 Schulze (2002) concludes that hydraulic rate has a
significant effect on future performance.



Comments, explanations and evaluative
statements made by you when you are
reviewing previous studies.
Examples:
 Therefore, this sequential approach is impractical in
the real world where projects are typically large and
the activities from one stage may be carried out in
parallel with the activities of another stage.
 The reason for this anomalous result is that the tests
were done at low hydraulic rates at which the plastic
packing was not completely wetted.
13
Verb tenses – Past


Report the contents, findings or conclusions of past
research

Examples:
 Haberfield (1998) showed that the
velocity of many enzyme reactions was
slowed down if the end product had an
increased paramagnetism.
 Allington (1999) found that the
temperatures varied significantly over
time.
14
Verb tenses – Present
perfect


In citations where the focus is on the research
area of several authors
Examples:
 Several studies have provided support for the suggestion
that the amount of phonological recoding that is carried
out depends on orthographic depth (Frost, 1994; Smart et
al, 1997; Katz & Feldman, 2001, 2002).
 Joint roughness has been characterized by a number of
authors (Renger, 1990; Feker & Rengers, 1997; Wu & Ali,
2000).



To generalize about the extent of the previous
research
Examples:
 Many studies have been conducted in this field.
 Few researchers have examined this technique.
 There has been extensive research into.........
15
The Writing Process


Rough Draft



Final Draft



Edit



Edit Again

16
Show others
Have someone else look at your literature
review for
 Clarity




Flow




Can they understand what you’re trying say?
Does the organization make sense?

Completeness




Are there areas left out?
Questions left unanswered?
Statements without citations?
17
A Good Literature Review is:


Focused - The topic should be narrow. You should only present ideas
and only report on studies that are closely related to topic.



Concise - Ideas should be presented economically. Don’t take any
more space than you need to present your ideas.



Logical - The flow within and among paragraphs should be a smooth,
logical progression from one idea to the next



Developed - Don’t leave the story half told.



Integrative - Your paper should stress how the ideas in the studies are
related. Focus on the big picture. What commonality do all the
studies share? How are some studies different than others? Your
paper should stress how all the studies reviewed contribute to your
topic.



Current - Your review should focus on work being done on the cutting
edge of your topic.
18
Pitfalls


Vagueness due to too much or inappropriate generalizations



Limited range



Insufficient information



Irrelevant material



Omission of contrasting view



Omission of recent work

19
Common errors in
reviewing literature


Hurrying through review to get started could mean that you will
miss something that will improve your research.



Relying too heavily upon secondary sources.



Concentrating on findings rather than methods.



Overlooking sources other than academic journals. Don’t forget
newspaper articles, magazines, blogs, etc.



Searching too broad or too narrow of a topic.



Inaccuracy in the compiling of bibliographic information.

20
references


Prof Dr Khalid Mahmood department of library and iformation
science university of thePunjab. Lahore Pakistan.



franklidroosevelt@franklin1882

21

More Related Content

What's hot

Generic lecture 3 literature review tutor
Generic lecture 3 literature review  tutorGeneric lecture 3 literature review  tutor
Generic lecture 3 literature review tutormoduledesign
 
Publication in scientific journals. Impact factors
Publication in scientific journals. Impact factorsPublication in scientific journals. Impact factors
Publication in scientific journals. Impact factorsNicolas Robinson-Garcia
 
How to Write a Research Paper
How to Write a Research Paper How to Write a Research Paper
How to Write a Research Paper Jamaica Olazo
 
Chapter 12: Abstract ( english for writing research papers)
Chapter 12: Abstract ( english for writing research papers)Chapter 12: Abstract ( english for writing research papers)
Chapter 12: Abstract ( english for writing research papers)Hafiza Abas
 
Writing a Literature Review
Writing a Literature ReviewWriting a Literature Review
Writing a Literature ReviewHOOIPENGLIM2
 
How to write a research paper for an international peerreviewed journal
How to write a research paper for an international peerreviewed journalHow to write a research paper for an international peerreviewed journal
How to write a research paper for an international peerreviewed journalvijay kumar
 
Literature review (presentation)
Literature review (presentation)Literature review (presentation)
Literature review (presentation)hood ibanda
 
Doing a Literature Review Reference List
Doing a Literature Review Reference ListDoing a Literature Review Reference List
Doing a Literature Review Reference ListHOOIPENGLIM2
 
Types of Articles
Types of ArticlesTypes of Articles
Types of Articlesrobinbowles
 
Research article Writing - Requirements, some hints and suggestions
Research article Writing - Requirements, some hints and suggestionsResearch article Writing - Requirements, some hints and suggestions
Research article Writing - Requirements, some hints and suggestionsJeeva Theesar
 
Publishing research papers
Publishing research papersPublishing research papers
Publishing research papersVikram Singh
 
Publishing in Academic Journals
Publishing in Academic JournalsPublishing in Academic Journals
Publishing in Academic JournalsProf Simon Haslett
 
Writing and Publishing a Research Paper
Writing and Publishing a Research PaperWriting and Publishing a Research Paper
Writing and Publishing a Research PaperPadmanabhan Krishnan
 
Writing a Research Paper
Writing a Research PaperWriting a Research Paper
Writing a Research PaperSusha Das
 

What's hot (20)

Generic lecture 3 literature review tutor
Generic lecture 3 literature review  tutorGeneric lecture 3 literature review  tutor
Generic lecture 3 literature review tutor
 
Publishing Your Research
Publishing Your Research Publishing Your Research
Publishing Your Research
 
Publication in scientific journals. Impact factors
Publication in scientific journals. Impact factorsPublication in scientific journals. Impact factors
Publication in scientific journals. Impact factors
 
How to Write a Research Paper
How to Write a Research Paper How to Write a Research Paper
How to Write a Research Paper
 
Chapter 12: Abstract ( english for writing research papers)
Chapter 12: Abstract ( english for writing research papers)Chapter 12: Abstract ( english for writing research papers)
Chapter 12: Abstract ( english for writing research papers)
 
Writing a Literature Review
Writing a Literature ReviewWriting a Literature Review
Writing a Literature Review
 
Abstract writing
Abstract writingAbstract writing
Abstract writing
 
How to write a research paper for an international peerreviewed journal
How to write a research paper for an international peerreviewed journalHow to write a research paper for an international peerreviewed journal
How to write a research paper for an international peerreviewed journal
 
Literature review (presentation)
Literature review (presentation)Literature review (presentation)
Literature review (presentation)
 
Doing a Literature Review Reference List
Doing a Literature Review Reference ListDoing a Literature Review Reference List
Doing a Literature Review Reference List
 
Types of Articles
Types of ArticlesTypes of Articles
Types of Articles
 
Writing and publishing a research article
Writing and publishing a research articleWriting and publishing a research article
Writing and publishing a research article
 
Research article Writing - Requirements, some hints and suggestions
Research article Writing - Requirements, some hints and suggestionsResearch article Writing - Requirements, some hints and suggestions
Research article Writing - Requirements, some hints and suggestions
 
Publishing research papers
Publishing research papersPublishing research papers
Publishing research papers
 
Publishing in Academic Journals
Publishing in Academic JournalsPublishing in Academic Journals
Publishing in Academic Journals
 
Writing a Literature Review- handout
Writing a Literature Review- handout Writing a Literature Review- handout
Writing a Literature Review- handout
 
What types of articles do journals publish?
What types of articles do journals publish?What types of articles do journals publish?
What types of articles do journals publish?
 
Writing and Publishing a Research Paper
Writing and Publishing a Research PaperWriting and Publishing a Research Paper
Writing and Publishing a Research Paper
 
Writing a Research Paper
Writing a Research PaperWriting a Research Paper
Writing a Research Paper
 
4 rm scientific literature
4 rm scientific literature4 rm scientific literature
4 rm scientific literature
 

Viewers also liked

The Review of Related Literature
The Review of Related LiteratureThe Review of Related Literature
The Review of Related Literaturemary ann feria
 
Literature review
Literature reviewLiterature review
Literature reviewunmgrc
 
Review of related literature
Review of related literatureReview of related literature
Review of related literaturerajnulada
 
Review of Related Literature
Review of Related LiteratureReview of Related Literature
Review of Related LiteratureuLtralordjunior
 
Writing A Literature Review: A Quick Guide
Writing A Literature Review: A Quick Guide Writing A Literature Review: A Quick Guide
Writing A Literature Review: A Quick Guide Kee-Man Chuah
 
Writing research proposal
Writing research proposal Writing research proposal
Writing research proposal Kaimrc_Rss_Jd
 
6 writing and presenting literature review-khalid
6 writing and presenting literature review-khalid6 writing and presenting literature review-khalid
6 writing and presenting literature review-khalidKhalid Mahmood
 
Sample literature review
Sample literature reviewSample literature review
Sample literature reviewcocolatto
 
Literature review in research methodology
Literature review in research methodologyLiterature review in research methodology
Literature review in research methodologyraison sam raju
 
The literature review
The literature reviewThe literature review
The literature reviewBarryCRNA
 
Review of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideReview of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideRachel Khan
 
Review of related literature
Review of related literatureReview of related literature
Review of related literatureBean Malicse
 
Literature review in research
Literature review in researchLiterature review in research
Literature review in researchNursing Path
 
Literature Review (Review of Related Literature - Research Methodology)
Literature Review (Review of Related Literature - Research Methodology)Literature Review (Review of Related Literature - Research Methodology)
Literature Review (Review of Related Literature - Research Methodology)Dilip Barad
 
Chapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesChapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesMercy Daracan
 

Viewers also liked (20)

The Review of Related Literature
The Review of Related LiteratureThe Review of Related Literature
The Review of Related Literature
 
Literature review
Literature reviewLiterature review
Literature review
 
Review of related literature
Review of related literatureReview of related literature
Review of related literature
 
Review of Related Literature
Review of Related LiteratureReview of Related Literature
Review of Related Literature
 
Writing A Literature Review: A Quick Guide
Writing A Literature Review: A Quick Guide Writing A Literature Review: A Quick Guide
Writing A Literature Review: A Quick Guide
 
Writing research proposal
Writing research proposal Writing research proposal
Writing research proposal
 
Literature Review
Literature ReviewLiterature Review
Literature Review
 
6 writing and presenting literature review-khalid
6 writing and presenting literature review-khalid6 writing and presenting literature review-khalid
6 writing and presenting literature review-khalid
 
Sample literature review
Sample literature reviewSample literature review
Sample literature review
 
Presentation on literature review
Presentation on literature reviewPresentation on literature review
Presentation on literature review
 
Literature Review
Literature ReviewLiterature Review
Literature Review
 
Doing a Literature Review
Doing a Literature ReviewDoing a Literature Review
Doing a Literature Review
 
Literature review in research methodology
Literature review in research methodologyLiterature review in research methodology
Literature review in research methodology
 
The literature review
The literature reviewThe literature review
The literature review
 
Review of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideReview of Related Literature-Thesis Guide
Review of Related Literature-Thesis Guide
 
Review of related literature
Review of related literatureReview of related literature
Review of related literature
 
Literature review in research
Literature review in researchLiterature review in research
Literature review in research
 
Literature Review
Literature ReviewLiterature Review
Literature Review
 
Literature Review (Review of Related Literature - Research Methodology)
Literature Review (Review of Related Literature - Research Methodology)Literature Review (Review of Related Literature - Research Methodology)
Literature Review (Review of Related Literature - Research Methodology)
 
Chapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesChapter 2-Realated literature and Studies
Chapter 2-Realated literature and Studies
 

Similar to Writing and presenting. English FET phase

6-Writing and presenting literature review-Khalid.ppt
6-Writing and presenting literature review-Khalid.ppt6-Writing and presenting literature review-Khalid.ppt
6-Writing and presenting literature review-Khalid.pptCatherinejacob13
 
Literature review in a research proposal
Literature review in a research proposalLiterature review in a research proposal
Literature review in a research proposalKhalid Mahmood
 
Effective literature review in research
Effective literature review in researchEffective literature review in research
Effective literature review in researchKhalid Mahmood
 
M.saleem literature review
M.saleem  literature reviewM.saleem  literature review
M.saleem literature reviewMuhammad Saleem
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptYenL3
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptriau university
 
Review of Literature
Review of Literature Review of Literature
Review of Literature ssuser9b14d6
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptDebbyUstari1
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptmyjuni04
 
M.saleem literature review
M.saleem  literature reviewM.saleem  literature review
M.saleem literature reviewMuhammad Saleem
 
Article writing process_Literature review Day 2 article_writing_note
Article writing process_Literature review Day 2 article_writing_noteArticle writing process_Literature review Day 2 article_writing_note
Article writing process_Literature review Day 2 article_writing_noteAshok Pandey
 
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGY
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGYChapter 2 ARCHITECTURAL RESEARCH METHODOLOGY
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGYHazrina Haja
 
Internationalization of research
Internationalization of researchInternationalization of research
Internationalization of researchCarlo Magno
 
Writing paper workshopwritingacademicpaper-telkomuniv-15102015
Writing paper workshopwritingacademicpaper-telkomuniv-15102015Writing paper workshopwritingacademicpaper-telkomuniv-15102015
Writing paper workshopwritingacademicpaper-telkomuniv-15102015ramdianakin
 
Methods of Research.pptx
Methods of Research.pptxMethods of Research.pptx
Methods of Research.pptxRODELAZARES3
 
Basis of search and literature structure 2
Basis  of search and  literature structure 2Basis  of search and  literature structure 2
Basis of search and literature structure 2Saroj Suwal
 
gwc-lit-review-resentation-matt-w (1).ppt
gwc-lit-review-resentation-matt-w (1).pptgwc-lit-review-resentation-matt-w (1).ppt
gwc-lit-review-resentation-matt-w (1).pptSyedNadeemAbbas6
 
How to write_a_research_proposal
How to write_a_research_proposalHow to write_a_research_proposal
How to write_a_research_proposalFranco Zappettini
 
20131005_Reviewing the literature.pdf
20131005_Reviewing the literature.pdf20131005_Reviewing the literature.pdf
20131005_Reviewing the literature.pdfOsmanAli92
 

Similar to Writing and presenting. English FET phase (20)

6-Writing and presenting literature review-Khalid.ppt
6-Writing and presenting literature review-Khalid.ppt6-Writing and presenting literature review-Khalid.ppt
6-Writing and presenting literature review-Khalid.ppt
 
Literature review in a research proposal
Literature review in a research proposalLiterature review in a research proposal
Literature review in a research proposal
 
Effective literature review in research
Effective literature review in researchEffective literature review in research
Effective literature review in research
 
M.saleem literature review
M.saleem  literature reviewM.saleem  literature review
M.saleem literature review
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.ppt
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.ppt
 
Review of Literature
Review of Literature Review of Literature
Review of Literature
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.ppt
 
gwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.pptgwc-lit-review-resentation-matt-w.ppt
gwc-lit-review-resentation-matt-w.ppt
 
M.saleem literature review
M.saleem  literature reviewM.saleem  literature review
M.saleem literature review
 
Article writing process_Literature review Day 2 article_writing_note
Article writing process_Literature review Day 2 article_writing_noteArticle writing process_Literature review Day 2 article_writing_note
Article writing process_Literature review Day 2 article_writing_note
 
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGY
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGYChapter 2 ARCHITECTURAL RESEARCH METHODOLOGY
Chapter 2 ARCHITECTURAL RESEARCH METHODOLOGY
 
Internationalization of research
Internationalization of researchInternationalization of research
Internationalization of research
 
Writing paper workshopwritingacademicpaper-telkomuniv-15102015
Writing paper workshopwritingacademicpaper-telkomuniv-15102015Writing paper workshopwritingacademicpaper-telkomuniv-15102015
Writing paper workshopwritingacademicpaper-telkomuniv-15102015
 
WritingGuidance
WritingGuidanceWritingGuidance
WritingGuidance
 
Methods of Research.pptx
Methods of Research.pptxMethods of Research.pptx
Methods of Research.pptx
 
Basis of search and literature structure 2
Basis  of search and  literature structure 2Basis  of search and  literature structure 2
Basis of search and literature structure 2
 
gwc-lit-review-resentation-matt-w (1).ppt
gwc-lit-review-resentation-matt-w (1).pptgwc-lit-review-resentation-matt-w (1).ppt
gwc-lit-review-resentation-matt-w (1).ppt
 
How to write_a_research_proposal
How to write_a_research_proposalHow to write_a_research_proposal
How to write_a_research_proposal
 
20131005_Reviewing the literature.pdf
20131005_Reviewing the literature.pdf20131005_Reviewing the literature.pdf
20131005_Reviewing the literature.pdf
 

Writing and presenting. English FET phase

  • 1. Writing and Presenting Literature Review The follow slides are made and designed by Mr S.P Nxumalo 1
  • 2. Structure of review articles Literature reviews are in reality a type of research  Should conform to the anatomy of a typical scholarly article         Abstract Introduction Methods Results Discussion Conclusion References 2
  • 3. Structure of literature review  Introduction •  Body •  Gives a quick idea of the topic of the literature review, such as the central theme or organizational pattern. Contains your discussion of sources. Conclusions/Recommendations • Discuss what you have drawn from reviewing literature so far. Where might the discussion proceed? 3
  • 4. Organization of literature review  A general organization looks like a funnel  Broader topics  Subtopics  Studies like yours 4
  • 5. How to organize studies  Chronological    By publication date By trend Thematic   A structure which considers different themes Methodological  Focuses on the methods of the researcher, e.g., qualitative versus quantitative approaches 5
  • 6. Making links between studies Agreements  Similarly, author B points to…  Likewise, author C makes the case that…  Author D also makes this point…  Again, it is possible to see how author E agrees with author D… Disagreements  However, author B points to…  On the other hand, author C makes the case that…  Conversely, Author D argues…  Nevertheless, what author E suggests… 6
  • 7. Summary table It is useful to prepare.  Such a table provides a quick overview that allows the reviewer to make sense of a large mass of information.  The tables could include columns with headings such as        Author type of study Sample Design data collection approach key findings 7
  • 8. Atmospherics in service environments Summary table of literature Citation Sample Environment Method Conclusions Colour Bellizzi, Crowley and Hasty (1983) 125 Adults Furniture store Laboratory experiment Photographic slide simulations Warm and cool colours created different emotional responses. Customers view red retail environments as more negative and unpleasant than blue. Bellizzi, & Hite (1992) 70 Adult women 107 Students Televisions shown with different colour backgrounds Furniture stores Laboratory experiments Photographic slide simulations Study based on PAD affect measures and approachavoidance behaviours. More positive retail outcomes occurred in blue environments than red. 1100 Supermarket shoppers Retail store Field experiment Time in store reduced with loud music but level of sales did not. Milliman (1982) 216 Shoppers Supermarket Field experiment The tempo of background music influenced the pace at which customers shopped. Slow tempo music slowed customers down but resulted in increased volume of sales. Hui, Dubé and Chebat (1997) 116 Students Bank branch - waiting for service. Laboratory experiment Video simulation The positive impact of music on approach behaviours is mediated by an emotional evaluation of the environment and the emotional response to waiting. Pleasurable music produced longer perceived waiting times. Areni and Kim (1994) 171 Shoppers Wine store Field experiment The investigation found that brighter in-store lighting influenced shoppers to examine and handle more of the merchandise in the store Summers and Hebert (2001) 2367 Customers Hardware store Apparel store Field experiment Confirmed Areni and Kims (1994) results. Increased levels of lighting will produce arousal and pleasure and increase the approach behaviours of customers. Music Smith and (1966) Curnow Lighting 8
  • 9. Citation styles  Information prominent citation Example:   For viscoelastic fluids, the behaviour of the timedependent stresses in the transient shear flows is also very important (Boger et al., 1974). Author prominent citation Examples:   Close (1983) developed a simplified theory using an analogy between heat and mass transfer and the equivalent heat transfer only case. Several authors have suggested that automated testing should be more readily accepted (Balcer, 1989; Stahl, 1989; Carver & Tai, 1991). 9
  • 10. Active or passive voice  You should use, where appropriate, both active and passive voice  As a general rule, use active voice unless there is good reason not to 10
  • 12. Verb tenses – Present  A statement about what the thesis, chapter or section does Examples:  This thesis presents a report of an investigation into …….  This chapter thus provides a basis for the next.  In this section, the results from the first set of experiments are reported.  A statement of a generally accepted scientific fact Examples:  There are three factors that control the concentration of aluminum in seawater.  The finite rate coefficients have an effect on heat transfer through a horizontal porous layer. 12
  • 13. Verb tenses – Present  A review of current research work, or research work of immediate relevance to your study. Example:  Schulze (2002) concludes that hydraulic rate has a significant effect on future performance.  Comments, explanations and evaluative statements made by you when you are reviewing previous studies. Examples:  Therefore, this sequential approach is impractical in the real world where projects are typically large and the activities from one stage may be carried out in parallel with the activities of another stage.  The reason for this anomalous result is that the tests were done at low hydraulic rates at which the plastic packing was not completely wetted. 13
  • 14. Verb tenses – Past  Report the contents, findings or conclusions of past research Examples:  Haberfield (1998) showed that the velocity of many enzyme reactions was slowed down if the end product had an increased paramagnetism.  Allington (1999) found that the temperatures varied significantly over time. 14
  • 15. Verb tenses – Present perfect  In citations where the focus is on the research area of several authors Examples:  Several studies have provided support for the suggestion that the amount of phonological recoding that is carried out depends on orthographic depth (Frost, 1994; Smart et al, 1997; Katz & Feldman, 2001, 2002).  Joint roughness has been characterized by a number of authors (Renger, 1990; Feker & Rengers, 1997; Wu & Ali, 2000).  To generalize about the extent of the previous research Examples:  Many studies have been conducted in this field.  Few researchers have examined this technique.  There has been extensive research into......... 15
  • 16. The Writing Process  Rough Draft  Final Draft  Edit  Edit Again 16
  • 17. Show others Have someone else look at your literature review for  Clarity   Flow   Can they understand what you’re trying say? Does the organization make sense? Completeness    Are there areas left out? Questions left unanswered? Statements without citations? 17
  • 18. A Good Literature Review is:  Focused - The topic should be narrow. You should only present ideas and only report on studies that are closely related to topic.  Concise - Ideas should be presented economically. Don’t take any more space than you need to present your ideas.  Logical - The flow within and among paragraphs should be a smooth, logical progression from one idea to the next  Developed - Don’t leave the story half told.  Integrative - Your paper should stress how the ideas in the studies are related. Focus on the big picture. What commonality do all the studies share? How are some studies different than others? Your paper should stress how all the studies reviewed contribute to your topic.  Current - Your review should focus on work being done on the cutting edge of your topic. 18
  • 19. Pitfalls  Vagueness due to too much or inappropriate generalizations  Limited range  Insufficient information  Irrelevant material  Omission of contrasting view  Omission of recent work 19
  • 20. Common errors in reviewing literature  Hurrying through review to get started could mean that you will miss something that will improve your research.  Relying too heavily upon secondary sources.  Concentrating on findings rather than methods.  Overlooking sources other than academic journals. Don’t forget newspaper articles, magazines, blogs, etc.  Searching too broad or too narrow of a topic.  Inaccuracy in the compiling of bibliographic information. 20
  • 21. references  Prof Dr Khalid Mahmood department of library and iformation science university of thePunjab. Lahore Pakistan.  franklidroosevelt@franklin1882 21