As part of my FP.

1. Dylan Oakes
Website used to acquire information: https://en.wikipedia.org/wiki/Mojo_(magazine)

3. A Brief History of Mojo
 First published on 15th October 1993.
 Initially owned by ‘Emap’ but bought by ‘Bauer’ in 2008.
 Main Editor: Phil Alexander.
 Based in the United Kingdom.
 Total Circulation (June 2013): 79,345.
 Frequency of issues: Monthly.
 Main genre – rock, mainly classic rock but also includes the
newer ‘left-field’ acts such as the White Stripes.

4. Parent Company
 Originally they were owned by ‘Emap’, now ‘Bauer’.
 Bauer is headquartered in Hamburg, Germany.
 It manages more than 600 magazines, 400 digital products
and 50 radio and TV stations around the world.
 It was founded in 1875.
 Bauer bought ‘Emap’ which meant they bought ‘Mojo’ with it.
 Number of employees: 11,000.

5. House Style
 ‘Mojo’ keep their masthead central and at the top of their
front covers, in almost every edition of their magazine. This
improves brand recognition and demonstrates continuity.
 The front covers usually include a well-known artist that is
part of their main genre. With cover lines relating to the
stories inside.
 The contents pages of the magazine are quite simplistic.
They feature another or the same artist as well as quite a
simple list of contents.
 The Double Page Spreads of the Mojo’s vary quite a bit.
They all feature an image of what they’re talking about –
usually an interview.
 Each page has a page number, the website and the logo in
the corner.

6. Convergence
 Mojo also has a website, which also contains news and
articles. They’ve had to do this to keep public interest due to
modern-day companies being online and everything being
more interactive. You can get the same information from the
magazine than you can on the website.

7. My Music Magazine
 I have done this case study to help me to understand how
major companies work.
 Also looking at Mojo allows me to think about what target
market and also features I’d like to include in my music
magazine.
 Doing this case study makes me want to target a mass
audience rather than a niche audience. However, I am not
certain of the genre just yet. Mojo has a rock/indie genre
which is a possible contender.
 Also, I’ll try to include convergence as all of the big magazine
companies have forms of convergence.
 The parent company won’t be as important as It’ll be a one-
off edition.