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Business/IT alignment engineering

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Interop Seminar
Uni. Geneva (Matis)
October 2006

Published in: Economy & Finance, Business
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Business/IT alignment engineering

  1. 1. BUSINESS/IT ALIGNMENT ENGINEERING Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg Dr Michael Petit, FUNDP, Belgium Dr Yves Pigneur, HEC Lausanne
  2. 2. Abstract <ul><li>This workshop will deal with the business/IT alignment, its &quot;strategic fit&quot; between the strategic aspects and the organizational or process view, and its &quot;function integration&quot; between the business and the technology sides. The workshop is based on the assumption that an explicit business model and strategy map should help to align the business strategy, the organization structure and business processes, and the IS applications and IT infrastructure. </li></ul><ul><li>The workshop is structured according three main concepts, and mappings. The “business model” and &quot;strategy map&quot; provide a declarative view of the business in terms of financial aspects, value proposition for customers, and value configurations. The &quot;application requirements&quot; correspond to the user needs and specifications for designing and implementing applications. The “business processes” provide a more operational view on the how the business model is implemented in terms of transactions, actors in charge of the execution of these processes, and information flows between these processes. The workshop will also investigate the transformation and mappings between business model, application requirements, and business processes, according to different options related to the type of market, the trust existing between stakeholders, and the associated risk analysis, etc. </li></ul>
  3. 3. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  4. 4. Agenda <ul><li>From business model to enterprise architecture </li></ul><ul><ul><li>Business model and strategic map </li></ul></ul><ul><ul><li>IT and enterprise architecture </li></ul></ul><ul><ul><li>e-business patterns and IT infrastructure </li></ul></ul><ul><li>From business model to application requirements </li></ul><ul><ul><li>Value-based modeling (with e 3 value) </li></ul></ul><ul><ul><li>From value-based models to goal-based requirements (with i*) </li></ul></ul><ul><li>From business model to business process </li></ul><ul><ul><li>Introduction to the B2B context </li></ul></ul><ul><ul><li>B2B Transaction development and animation (with Efficient) </li></ul></ul><ul><ul><li>From business models to transactions </li></ul></ul>
  5. 5. Managing as designing [Boland and Collopy, 2004] http://weatherhead.cwru.edu/visiting.htm l Frank Gehry
  6. 6. Design and innovation > IDEO http://www.ideo.com /methodcards/MethodDeck/MethodCardsHTML.htm
  7. 7. DESIGN APPROACH > application > design loop Requirement Analysis Design Validation GOAL TASK analysis USABILITY PROTOTYPE Transaction Decision (& cognition) Interaction TECHNIQUES: Scenario-based design Pattern-based Conceptual modeling Action Information Interaction source: [Rosson and carroll, 2002]
  8. 8. Design approach > application > requirement analysis <ul><li>Goal-based requirement engineering </li></ul><ul><li>Task analysis </li></ul>source: [Rolland, 2003] [Yu, 1994] [Patern ò , 2002]
  9. 9. Design approach > application > IT solution design <ul><li>Action design </li></ul><ul><ul><li>Focus on functionality </li></ul></ul><ul><li>Information design </li></ul><ul><ul><li>Information provided to the users by the systems </li></ul></ul><ul><li>Interaction design </li></ul><ul><ul><li>Details of user action and feedback </li></ul></ul>http://guir.berkeley.edu/projects/denim Scenario use case hand sketch …
  10. 10. Design approach > application > prototype
  11. 11. Design approach > application > usability evaluation <ul><li>Usability testing with user model-based > service quality </li></ul>source: [Rosson and carroll, 2002]
  12. 12. BUSINESS/IT ALIGNMENT BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Architecture Processes Skills Technology scope System competencies IT governance Administrative structure Business processes Skills Business scope Distinctive competencies Governance source: [Henderson and Venkatraman, 1993] Function integration Strategic fit
  13. 13. PART 1 - From business model to enterprise architecture Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Yves Pigneur, HEC Lausanne
  14. 14. From business model to enterprise architecture > Agenda <ul><li>Business model and strategy map </li></ul><ul><li>IT and enterprise architecture </li></ul><ul><li>e-business patterns and IT infrastructure </li></ul>BUSINESS MODEL | ENTERPRISE ARCHITECTURE | E-BUSINESS PATTERNS
  15. 15. BUSINESS MODEL > design loop Requirement Analysis Design Validation BUSINESS MODEL (strategy map) analysis ALIGNMENT Analyses Strategy Innovation IS Planning TECHNIQUES: Reference model Building blocks & PATTERNS Ontologies Application portfolio IT infrastructure ENTERPRISE ARCHITECTURE
  16. 16. 1. Business model Financial perspective Customer perspective Activity perspective Resource perspective Value proposition Customer Value configuration Partner Capability Cost Revenue Relationship Channel What are our revenues? What are our costs? Who are our customers? How do we reach them? How do we get & keep them? How do we operate & deliver? How do we collaborate? What are our competencies? What do we offer to our customers?
  17. 17. 1b. Strategy map source: [Kaplan and Norton, 2004]
  18. 18. 2. Enterprise architecture Business layer Application layer Technology layer source: [Lankhorst, 2004]
  19. 19. 3. Design patterns <ul><li>from atomic e-business model to IT infrastructure </li></ul>source: [Weill and Vitale, 2002]
  20. 20. Business/IT alignment engineering BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Function integration Strategic fit BUSINESS MODEL ENTERPRISE ARCHITECTURE DESIGN PATTERNS
  21. 21. From business model to enterprise architecture > Books <ul><li>Strategy Maps </li></ul><ul><ul><li>Kaplan, R. and Norton, D. (2004). Strategy Maps - Converting Intangible Assetts into Tangible Outcomes. Harvard Business School Press. </li></ul></ul><ul><li>Enterprise architecture </li></ul><ul><ul><li>Lankhorst, M. (2005). Enterprise Architecture at Work . Springer. </li></ul></ul><ul><ul><li>Ross, J., Weill, P., and Robertson, D. (2006). Enterprise Architecture as Strategy. Harvard Business School Press. </li></ul></ul><ul><li>Patterns </li></ul><ul><ul><li>Adams, J., Koushik, S., Vasudeva, G., and Galambos, G. (2001). Patterns for eBusiness - A Strategy for Reuse. IBM Press. </li></ul></ul><ul><ul><li>Weill, P. and Vitale, M. (2001). Place to Space - Migrating to eBusiness Models. Harvard Business School Press. </li></ul></ul>
  22. 22. From business model to enterprise architecture > Articles <ul><li>Business models and Strategy Maps </li></ul><ul><ul><li>Osterwalder, A. and Pigneur, Y. (2005). Clarifying business models: Origins, present and future of the concept. Comm. Association for Information Systems , 15:751–775. </li></ul></ul><ul><ul><li>Kaplan, R. and Norton, D. (2000). Having trouble with your strategy? then map it. Harvard Business Review , 78(5):167–76. </li></ul></ul><ul><li>Enterprise architecture </li></ul><ul><ul><li>Lankhorst, M. (2004). Enterprise architecture modelling - the issue of integration. Advanced Engineering Informatics , 18:205–216. </li></ul></ul><ul><li>Patterns </li></ul><ul><ul><li>Weill, P. and Vitale, M. (2002). What it infrastructure capabilities are needed toimplement e-business models? MIS Quarterly Executive , 1(1):17–34. </li></ul></ul>
  23. 23. 4. Environment assessment BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure source: [Camponovo and Pigneur, 2005] Function integration Strategic fit BUSINESS environment IT environment Disruptive technology Competition analysis Scenario planning Environment adaptation
  24. 24. PART 2 - From business model to application requirements Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Michael Petit, FUNDP, Belgium
  25. 25. Agenda <ul><li>Value-based modeling (with e 3 value) </li></ul><ul><li>From value-based models to goal-based requirements (with i*) </li></ul>VALUE-BASED | GOAL-BASED
  26. 26. Business/IT alignment > from business model to application requirements ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit
  27. 27. 4. Value-based modeling (with e 3 value) source: [Gordijn and Akkermans, 2002]
  28. 28. 5. Goal-based requirements (with i*) source: [Yu and Mylopoulos, 2002]
  29. 29. 5b. From value-based models to goal-based requirements (with i*) source: [Gordijn and Petit, 2002]
  30. 30. PART 3 - From business model to business process Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg
  31. 31. Agenda <ul><li>Introduction to the B2B context </li></ul><ul><li>B2B Transaction development and animation (with Efficient) </li></ul><ul><li>From business models to transactions </li></ul>B2B | EFFICIENT | MAPPING
  32. 32. Business/IT alignment > from business model to business process ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL BUSINESS PROCESS BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  33. 33. 6. Introduction to the B2B context
  34. 34. 7. B2B Transaction development and animation (with Efficient )
  35. 35. 8. From business models to transactions
  36. 36. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  37. 37. Agenda <ul><li>From business model to enterprise architecture </li></ul><ul><ul><li>Business model and strategic map </li></ul></ul><ul><ul><li>IT and enterprise architecture </li></ul></ul><ul><ul><li>e-business patterns and IT infrastructure </li></ul></ul><ul><li>From business model to application requirements </li></ul><ul><ul><li>Value-based modeling (with e 3 value) </li></ul></ul><ul><ul><li>From value-based models to goal-based requirements (with i*) </li></ul></ul><ul><li>From business model to business process </li></ul><ul><ul><li>Introduction to the B2B context </li></ul></ul><ul><ul><li>B2B Transaction development and animation (with Efficient) </li></ul></ul><ul><ul><li>From business models to transactions </li></ul></ul>

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