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us ines s mo del
b
ca nvas

ac ourse prepared
by ale x osterwalder
               ur
and yves pigne
more ...
e-business
ser  vice design
scenario &    storytelling
 tas k analysis
 p rototyping
      m service t o business
 fro                alization
  blue print & visu
  busine  ss process
        ness model  innovation
  busi
    business m  odel canvas
   ‣              el design
   bu siness mod
the
business
model

phenomena
requires

new
analy4cal
tools
business
model
canvas
business
 model
      ^
    vas
 can
4 areas
HOW   WHAT         WHO




        HOW
MUCH
9 blocks
the 9 building blocks of a business model




                    ings b y JAM
               draw
CUSTOMER SEGMENTS




DESCRIBING WHO A COMPANY OFFERS VALUE TO
VALUE PROPOSITIONS




DESCRIBING A COMPANY’S OFFER
CHANNELS




DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
CUSTOMER RELATIONSHIPS




DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
REVENUE $TREAMS




DESCRIBING HOW A COMPANY MAKES MONEY
KEY RESOURCES




DESCRIBING WHAT CAPABILITIES ARE REQUIRED
KEY ACTIVITIES




DESCRIBING WHAT ACTIVITIES ARE REQUIRED
KEY PARTNERS




THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
COST $TRUCTURE




DESCRIBING THE COSTS OF A BUSINESS MODEL
key       value          customer
            activities   propositions      relationships




     key                                               customer
partners                                               segments




     cost                                              revenue
structure         key                   distribution   streams
            resources                   channels
                                                       images by JAM
key       value          customer
            activities   propositions      relationships




     key                                               customer
partners                                               segments




     cost                                              revenue
structure         key                   distribution   streams
            resources                   channels
CANVAS
  KEY               KEY          VALUE         CUSTOMER          CUSTOMER
PARTNERS         ACTIVITIES   PROPOSITIONS   RELATIONSHIPS       SEGMENTS




                    KEY                        CHANNELS
                 RESOURCES




           COST $TRUCTURE                      REVENUE $TREAMS
THE BUSINESS MODEL CANVAS
  KEY               KEY          VALUE         CUSTOMER          CUSTOMER
PARTNERS         ACTIVITIES   PROPOSITIONS   RELATIONSHIPS       SEGMENTS




                    KEY                        CHANNELS
                 RESOURCES




           COST $TRUCTURE                      REVENUE $TREAMS
USING THE BUSINESS MODEL CANVAS
     KEY                 KEY                VALUE          CUSTOMER             CUSTOMER
   PARTNERS           ACTIVITIES         PROPOSITIONS    RELATIONSHIPS          SEGMENTS


                   building block


                    building block   building block                          building block
              k
building bloc
                         KEY                               CHANNELS
                      RESOURCES

                                                        building block

                       building
                                                                    ock
                                                        building bl


              COST $TRUCTURE                               REVENUE $TREAMS

 building bloc
               k        building block                                    building bloc
                                                                                       k
artistic feel                                                        theater &
          &                                                            opera visitors
    atmosphere      stage & manage   artistic circus
                     spectacle &      without lions    higher ticket
                       logistics                          prices

CIRQUE DU SOLEIL
e
 stage & manag
   spectacle &
     logistics



                                        theater &
                                       opera visitors
                   artistic circus
artistic feel &     without lions
  atmosphere




                                     higher ticket
                                         prices
the business model canvas
PARTNER              KEY         OFFER           CUSTOMER          CUSTOMER
NETWORK           ACTIVITIES                   RELATIONSHIPS       SEGMENTS



                          e
            stage & manag
                                                                theater &
              spectacle &
                                                               opera visitors
                logistics
                                 artistic
                     KEY          circus       DISTRIBUTION
                                           s
                  RESOURCES
                               without lion     CHANNELS



          artistic feel &
            atmosphere



          COST STRUCTURE                         REVENUE STREAMS


                                                               higher ticket
                                                                   prices
n business model ???
s ketch the   amazo




                                           illustrations.fr
wi th s3 ?
             rf.snoitartsulli
(IT)
Infrastructure
Services
are

Amazon.com’s
big
strategic
bet!
pe busines s model ???
sketch the sky




                                        illustrations.fr
Niklas
Zennström
re with telco !
                   compa
rf.snoitartsulli
other m odel !
                       us draw yet an
                   let




                                  what else
                                                ?
rf.snoitartsulli
how much did the coffee
 price change for Swiss
households over the last
    couple of years?
5 steps of business model design




!"                  #"                   %"                $"                 &"



!! "#$%&'(#)#*'$+,-) !! 2$$#$$)           !! (&2',$30&/)0,) !! 3.&,),#5)/0"#1) !! %0//.,'%23#)
   (.$',#$$)/0"#1)      $3&#,-34$)2,")       '/7&08#/#,3$)9)   ',30)2)7&0:#%3)    9)'/71#/#,3)
                        5#26,#$$#$)          0770&3.,'+#$))    &02"/27)



                                                                 to be continued ...
business
        model

r evi ew ✓ common language
        ✓ 9 blocks
        ✓ managing as designing
        ✓   5 design steps
key       value          customer
            activities   propositions      relationships




     key                                               customer
partners                                               segments




     cost                                              revenue
structure         key                   distribution   streams
            resources                   channels
                                                       images by JAM

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Business Model