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Kudryavtsev D., Grigoriev L., Koryshev I. Applying Quality Function Deployment method for business architecture alignment. Proceedings of the 8th European Conference on IS Management and Evaluation (ECIME 2014), Ghent, Belgium, 11-12 September 2014, 118-127.
Strategic alignment is an important issue for business architecture. The alignment concept may have many facets, but this paper mainly focuses on such aspects of an enterprise as behaviour and resources. Stakeholder concerns and customer values must define the right priorities and goals for the elements of value configuration, capabilities and resources. The right projects must be launched to develop and improve key business architecture elements. This paper suggests the model-oriented method for business architecture alignment, which uses proven matrix-based Quality Function Deployment (QFD) methodology for analysis, decision making and communication. This method can complement standard diagramming enterprise architecture methods. Although QFD was initially created for product design, it has many applications in strategy deployment. But in spite of a longstanding history, elements chosen for “strategic” QFD vary and are poorly aligned with existing business architecture concepts. In order to clarify the link between the suggested QFD method and business architecture elements, a meta-model is suggested, which specifies the contents of the matrices. The suggested meta-model is based on the existing reference ontologies and meta-models for strategic management. This ontological foundation supports knowledge sharing and applicability of the business architecture alignment method. Tool support (EAM-tool plugin) and method applications are also covered in this paper.