Tv Advertising

2. Importance of TV ads
Evolution of TV ads
Different TV adds and their goals
Advantages/Disadvantages
Videos

3. Why is it important for
companies to use TV as an
advertising tool ?
•Branding effect
•Creativity
•Timing
• TV is the new
point of sale

4. I – History
 1941: the first television advertisement was broadcast in the
United States on July 1,1941 . The watchmaker Bulova paid $9 for a
placement on New York station before a baseball game.
 1948:More than any other point, 1948 proved to be the year
television advertising truly began to take center stage.
 1955:the first TV ad broadcast in the UK was on 21 September 1955
advertising Gibbs SR toothpaste.
 1960:the first TV ad broadcast in the Philippines was on ABS-CBN
in 1960, advertising Tide detergent powder.
 Early 1990’s : advertising on TV was only affordable for large
companies willing to make a significant investment

8. Testimonial advertising
This type of TV ad is basically an expert or customer making a
testimony on how amazing and incredible your products are and
why they never ever would buy from someone else than you.

9. Appeal To Vanity
The Appeal to Vanity is a logical fallacy that consists of, well, Exactly What It Says
on the Tin: appealing to the vanity, pride, or self-esteem of the person being
spoken to, in order to get them to do something, buy something.

10. BandwagonTechnique
Everybody is doing it. You should do it too. If a commercial
tells you, "No wonder six million customers purchased our
product last year," they're using the Bandwagon Technique

11. Celebrity Endorsement
"Celebrity Spokesman", as an endorsement requires the
celebrity testify to his own use of the product, and this
isn't always part of a celebrity's role in the commercial.

12. The infomercial
Is a tried and true advertisement, wherein advertisers
purchase an entire half-hour block of time to hawk their
products. These slots are generally late at night or early in
the morning

13. Perfume Commercial
Perfume commercials have a tough task to complete; they're advertising
through a medium that cannot possibly convey their product's sole feature: the
smell. The solution, is to create an association with 'raw' human desire, elegance,
beauty, and wealth via incomprehensible art

14. Sex for Product
Simple enough message: If you buy our product, women will have sex
with you.
The set-up is more or less always the same: Man enters room. Man
displays product. Attractive woman is drawn to him as if by magic.

15. Toy Commercial
Toy Commercial
Basically, theToy Commercial falls
under one of two categories: girls' toy or
boys' toy.
The girls' toy will show the girls all the
accessories that come with their doll
(sold separately of course), and all the
awesome outfits.
The boys' toy will show the boys all the
awesome battle upgrades that come
with their action figures, and all the
sweet armor. Then we'll see two or
three boys play with the toys by having
the action figure shoot a plastic missile
into a bunch of clear blocks.

17. Realism, show the product in use in a
realistic scenario

18. Receptive audiences: tv adverts are seen
sometimes as entertaiment.

19. Repetition: adverts can be repeated until
sufficient of the target audience has seen
it.

20. Cost: TV
advertising can
be very
expensive, even
if it reaches a
larger audiene, it
is extremely
expensive
(20-45 seconds)

21. Zapping and Zipping: Remote controllers allow
audience to change channels in comercial time.
(Threat to marketing) Solution All channels
start commercials at the same time.

22. Restrictions on content: Each country has
specificall rules that firms must follow at the
time of showing and add.