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Television Advertisement

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Television commercials have several components which must work together to create the right impact and communicate the advertiser's message.

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Television Advertisement

  1. 1. Television Ad Prepared By Nijaz N
  2. 2. 8 - 2 Creative tactics for television advertising • Television commercials have several components which must work together to create the right impact and communicate the advertiser's message. 1. VIDEO • The video or visual elements are what is seen on the television screen. • The main focus of the visual such as the product, the presenter, action sequences, lighting graphics, colour and other factors.
  3. 3. 8 - 3 Creative tactics for television advertising 2. AUDIO • The audio portion of a commercial includes several elements such as voice, music and sound effects. • A common method for presenting the audio portion of a commercial is through a voice-over whereby the message is delivered or action on the screen is narrated by the voice of an announcer who is not visible. • A trend among major advertisers is to hire celebrities with distinctive voices to do the voiceovers for their commercials.
  4. 4. 8 - 4 Creative tactics for television advertising 3. MUSIC  A very important part of many television commercials is music which plays various roles and functions such as providing a pleasant background or helping create the appropriate mood or setting.  Musical element in both television and radio commercials is jingles, which are catchy songs about a product or service that usually carry the advertising theme and a simple message

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