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History of tv advertising

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History of tv advertising

  1. 1. History ofadvertisingHannah and AJ
  2. 2. What is the purpose of TVAdvertisingThe main reasons for TV advertising is:•The first reason is to make a profit and to cover the costs ofshows being aired.•TV has now been noticed for being a success for companiesto promote their products and raise awareness.
  3. 3. The first countries to startmaking TV Ads• 1941- The first television advertisement was broadcast in the United States onJuly 1, 1941. The watchmaker Bulova paid $9 for a placement on New Yorkstation WNBT before a baseball game between the Brooklyn Dodgers andPhiladelphia Phillies.• 1948- More than any other point, 1948 proved to be the year televisionadvertising truly began to take center stage.• 1955 - The first TV ad broadcast in the UK was on ITV on 21 September 1955,advertising Gibbs SR toothpaste.• 1960 - The first TV Ad broadcast in the Philippines was on ABS-CBN in 1960,advertising Tide detergent powder. Until the early 1990s, advertising ontelevision had only been affordable for large companies willing to make asignificant investment, but the advent of desktop video allowed many smalland local businesses to produce television ads for airing on local cable TVservices.• 1960- this way of doing things became a staple in the television advertisingindustry – and has remains so to this very day.
  4. 4. A Well known AdGorilla dairy milk advertSuccess Story•The campaign boosted sales of Dairy Milk by 9%•Set a new standard in the viral world, becoming an internet phenomenon•Became the most watched commercial ever on YouTube, spawning a string ofspoofs•Broken all records for downloadsThe URL:Conventions• It is an abstract ad, an the purpose of the video is to sell the Cadburyschocolate.• The purple backdrop is used to represent Cadburys.• The slogan is written like milk.• The target audience is everyone.• They use many different camera angles such as close ups, mid close ups, longshots panning etc of the gorillas face.• The sound is digeticVoted favourite TV ad for 2007
  5. 5. The 10 most expensiveAds1. Guinness Domino – this advert cost $20 million2. Most Expensive Political Ad - $14.2 million3. Aviva Insurance - this advert cost $13.4 million4. Chrysler Comeback- this advert cost $9 million it placed 44thin favourite TV ads5. Pepsi-the most expensive ad was done by Pepsi during the 2002 Super Bowl.The TV ad was well discussed, featured Britney Spears, and just might havebeen worth its $7.53 million price tag.6. Honda- This advert cost $6.5 million.7. Ferrari - The price tag for the ad was $3.9 million8. Go Daddy - An internet company advertising on television it cost $2.4 millioncommercial during the Super Bowl to direct people to the domain hosting giant.9. Carlton Beer - This expensive television commercial was for an Australian beer.It actually makes fun of expensive television ads. However, the cost of thecommercial was never shared, but they were reported to sell an extra 36million beers. If each bottle cost only a dollar, then the ad would have had tocost $36 million to break even.10. Most Expensive Spot – This ad cost $2.7 million.
  6. 6. The first ever TV AdvertThe first commercial was for Gibbs SR toothpaste.It featured a tube of toothpaste, a block ofice and a commentary about its "tingling fresh"qualities.
  7. 7. Best time to advertiseyour Ad on TVIt is important to run your advert to your targetaudience at least 5 to 7 times a day. Prime televisionis from 8 to 11pm. A 30 second advert aired duringthis time; is more expensive than any other time.Special events that take place in countries such asAmerica e.g. The Superbowl can cost up to as muchas $3million dollars which would be unrealistic forsmall business. Which may mean they have toadvertise on smaller networks such as USA, Spike.

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