The document contains descriptions of four advertisements from different genres:
1) A humorous advert for Fosters Gold beer that uses humor and iconography to contrast Australia and England.
2) A surreal advert for Jordans cereal that features talking animals in a fantasy setting to portray the product.
3) A dramatic charity advert for Full Stop that uses close-ups and facts/figures to elicit emotion from viewers.
4) A parodic Specsavers advert that mocks Lynx ads to humously promote eyewear.
Product placements [In-Film Branding] and advertising in moviesKartik Mehta
The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs
Product placements [In-Film Branding] and advertising in moviesKartik Mehta
The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
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As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Regulation presentation 2
1. Styles. Humorous Advert.
Fosters Gold.
http://www.youtube.com/watch?v=yulIts8LPLg
This is a humorous advert and falls into the form of Realistic Narrative as it starts with a casual party
scene, moves to the middle which has two guys talking to each other over the phone and ends with the
main character of the ad talking to the party host and you mainly only see the two main characters. The
adverts style is humorous as they are making funny remarks as well as their facial expressions showing
humor. It uses iconography which shows the difference between Australia and England, and in the
advert, expressing that Australia is a better place to be. The advert also uses a variety of different camera
shots and angles to show the facial expressions of the characters which add to the humorous effect, as
well as mid to long shots to show the contrast in the two countries and how Australia is represented in a
better light than England as well as a contrast in class. The product is shown at the end along with the
logo which show that some computer graphics have been added into the advert as well as using a voice
over.
2. Surreal Advert.
Jordans.
http://www.youtube.com/watch?v=HKqfJxwDaCg
This advert uses the form of Anti-Realist Narrative and Stand Alone as as the use of talking animals
show that its not real and its fantasy as well as the advert being a one off and not being a part of a
series. With it adopting the style of surreal it shows that the advert isn’t real and exaggerate due to
the talking animals. The use of iconography works well as you can really tell that its set on a farm
due to the animals, shrubbery, crops etc. and the use of camera angles show the ‘Jordans’ sign in
the background so you keep getting reminded of the product. The end of the advert uses a voice
over telling you about the product and shows an image of it so that you are aware of what it looks
like. No logo is shown in the advert so that signifies a lack of computer graphics.
3. Dramatic Advert.
Full Stop.
http://www.youtube.com/watch?v=J8xWrSfqO
TY
This is a very dramatic advert as it uses the form of a Documentary as it is
showing facts and figures, quotes from famous people along with touching
images. It’s a charity advert that really gets its point across by using a dramatic ad
that touches the hearts of the viewers. The close ups shots really express the
sadness of the children and it shows their pain which makes you want to donate
and help them, as well as the iconography which shows the tough living
conditions that these children have to endure. Special effects are used at the
start of the advert where they are showing the globe spinning. However no
computer graphics were shown in the sense of a logo etc.
4. Parodic Advert.
Specsavers.
http://www.youtube.com/watch?v=x89xAXHd2
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The specsavers advert is a parodic advert as it is taking the mick out of the lynx adverts were the
smell attracts the girls. In this advert all the girls run towards the guy but when he puts his
glasses on they all leave stating that he should of gone to specsavers. It’s a Stand Alone advert as
there are no sequels to this advert as this advert was designed to take the mick out of all the lynx
adverts as well as helping to endorse their product. There was a good use of camera angles as
you get to see the facial expressions of the girl when they see him with his glasses, and the guy
when he sees all the girls walking away. However the iconography wasn’t really relevant. At the
end of the advert it shows the specsavers logo which shows us that some computer graphics
were used and there were a small amount of special effects used when it blurred the screen
towards the end to show that the guy couldn’t see without his glasses.
5. Techniques.
Each advert always contains an Persuasive Techniques
element to it to help them to Hermeren: distinguishes among the
attract viewers and endorse their following kinds of power through which an
product to the viewers: advertisement may have a persuasive
•Hidden and overt message. influence:
•Emotional responses: Reward Power: the product promises
o Solution to a problem. some positive benefit.
o Fear. Coercive Power: the product is presented
o Concern. upon pain of threat or punishment.
o Compassion. Referent Power: the message associated
o Self-perception. with the product.
o Social position. Expert Power: the product is presented by
•Celebrity endorsement. an expert.
Star Power: the product is associated with
a celebrity figure.
6. Example 1: Gillette Fusion Advert.
This advert contains a celebrity endorsement as it includes sports
stars Tiger Woods, Theirry Henry and Rodger Federer. Seeing as
the product is aimed at men anyway, the use of these famous
figures will appeal to men even more as they are their idols, they
see them competing every week so if they use the same razor as
them then they will feel like they have something in common with
them. It also shows star power as every time you see that product
you/ll be reminded of those celebrities so the product eventually
becomes associated with the celebrity.
http://www.youtube.com/watch?v=lrB7mJjon
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7. Example 2: Nivea For Men 'Silver Protection' Deodorant Advert.
This advert shows a social response as it makes men feel more
comfortable socialising as they don't feel like they have to worry
about what their smelling like. Also, the advert showed 2 men
competing in social event in blow up balls which suggests that
they Nivea are competing to be the best out there and no matter
what you do you can stay smelling good. It includes referent
power as there is a clear message associated with the product
that gets itself across to the viewer.
http://www.youtube.com/watch?v=UWlrge4g_
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8. Example 3: Anderx Advert.
This advert shows compassion as you adore the puppy
and find it very cute. This attracts the audience in as
they like the puppy and it therefore helps to sell the
product as people go out and buy the product as it is
associated with the puppy. The advert has reward
power as they feel that their helping out the puppy even
though it was only used to help sell the product.
http://www.youtube.com/watch?v=zYKLhM4Uc
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9. Example 4: Domestos 5x Longer Advert.
This advert strikes fear into mothers as they feel that the
germs are going to have a negative impact and cause
their children to ill. By doing this, mothers and fathers feel
like they have to buy and use the product as it is helping
to save their childrens health. It has reward power with it
as the advert has a positive benefit with it.
http://www.youtube.com/watch?v=3hbcmWVO
VS8
10. Characteristics of
Products or Services.
There are 5 main characteristics of products or
services and they are:
The Benefits Offered.
Advantages Over Similar Products.
Unique Selling Proposition.
Life Style Appeal.
Brand Identity.
11. Benefits Offered.
http://www.youtube.com/watch?v=nsuN2dUGS
wM
This advert is very effective as it offers a large amount of information that
is very informative to us yet it gets us slightly worried as they are talking
about a very important part of your teeth/mouth. It has a number of
benefits attached to it as people will go out and buy this product as they
feel that their product will help this problem. On top of this, it adopts the
form of a documentary as there is a man in a white coat so we
immediately assume that he knows what he’s talking about and he is
saying is right.
12. Unique Selling Proposition.
The sensodyne advert also has a unique selling
proposition as it doesn’t have many competitors that
are targeting their toothpaste at the same particular
problem that sensodyne are. This makes their product
unique as it is a one of a kind and people will therefore
go out and buy it as they won’t be able to find any
others like it so they will feel that this is the only
product to help this problem (acid wear).
Additionally, by making the advert very dramatic it
grabs peoples attention as it is informing them about
how serious the problem can be. It makes people worry
their teeth and want the product in order to help
themselves.
13. Advantages Over Similar Products.
http://www.youtube.com/watch?v=wxBXwhgh3
Dc
The Jacamo advert promotes themselves very well by showing
that they have advantages over similar products. They do this by
giving us a variety of information including high profile
brands, prices, sizes appealing to all etc. so it makes us think of
them rather than their competitors and we then want to go and
check out their website. Even if we don’t buy anything, when we
do go to buy something, they are the first name/company/brand
that pops into our heads.
14. Life Style Appeal.
Jacamo appeals to many people as there showing normal
people to represent us in normal everyday clothes. It
appeals to many people as they feel like that can see
themselves in the person on screen. They feel that the
clothing that they are offering/selling is the type of clothes
the majority of people wear so it has a life style appeal to it
and makes many more people want to check out the
website and buy clothes from their website.
By making the advert have a life style appeal it will attract
more people to purchase their clothing as they feel that
the advert and the actors used have represented them
very well and the style of clothing expressed appeals to
them.
15. Regulation.
Clearcast
Clearcast is responsible for pre-transmission
examination and clearance of all TV ads that are seen on
your televisions. They have a licensing agreement with
Ofcom which is there to ensure that all ads aren’t
misleading or harmful to viewers.
ConnexCast will go through Clearcast before we put our
ads on the TV to ensure that they are not
misleading, inappropriate, harmful or offensive to the
people watching. Once we have be given the clearance
from Clearcast we go ahead and put them on TV as they
are appropriate and legal.
16. ASA – Advertising Standards Agency.
ASA is an organisation recognised by the government and
Ofcom and it deals with complaints to with advertising. The aim
of ASA is to ensure that all ads are legal, decent, honest and
truthful by enforcing the advertising code.
Here at ConnexCast we use ASA to ensure that our adverts are
meeting the code so that they are safe and not harming
anyone. If they do then complaints will be made to the ASA
about one of our ads, but the aim is to not have any
complained about.
An example of when an advert was placed on ASA was the
‘Paranormal Activity 3’ advert. This received a number of
complaints as viewers found it offensive, inappropriate and had
reports of personal stresses. The ASA found that it breached
the codes of Harm and Offense and Inappropriate to children.
ConnexCast has to ensure that the same issues have an impact
on our adverts.
17. BCAP Code – Broadcast Committee of Advertising
Practice
This is a list of rules that all adverts must adhere too. If they don’t
then there is the chance that they won’t be allowed to
show/continue showing their ad on TV. The code means that the
adverts can’t be misleading, inappropriate, tasteful etc.
Here at ConnexCast, if we was to make an advert there are do’s and
don'ts we must obey by so that children can watch them.
Do’s:
•Include qualifications and the price of the product.
•Must state if adult permission is needed.
Don’ts:
•Distress children.
•Encourage bullying or anti-social behaviour.
•Do not represent children in a sexual way.
•Take advantage of a child’s inexperience.
•Target directly at children.
18. Ofcom
Ofcom is the communications regulator that is in charge of
the TV and radio sectors as well as telecoms and mobiles etc.
Ofcom investigate and then deal with TV and radio
complaints. They ensure that people are protected from
scams and false advertising as well as stopping people from
hearing/viewing harmful and offensive material.
Its important for us here at ConnexCast to make sure that all
our adverts appropriate for viewing so that we don’t get
complained about and lose money due to having to make
chances to the adverts or paying to get rid of the advert all
together.
19. New Account - Calgon
Recommendation 1:
The first recommendation that we are going to make
is to advertise on ITV 1 during the daytime: 06:00 –
17:29.
We believe that this would be the ideal time for you to
advertise at most people who will be using your
product will be housewives. This means that whilst
there doing their chores during the day they will more
than likely have ITV 1 on as it contains shows such as
‘Loose Women’.
20. We feel that you should show your advert 8
times within this time period. If you are to
advertise in just London it will cost £10,688.
And if you were to advertise all over the UK it
will cost £40,160.
21. Recommendation 2:
We also believe that you could show your advert
between 9:30 – 11:00 on ITV 1 as they have a late
night drama or a movie on at this time. We believe
this would be a good time to show as everyone
will be home from work at this time and as proven
ITV 1 is the 2nd most watch TV channel. It therefore
appeals to men and women as next time they go
and do their shopping they will have your product
in their mind.
22. We suggest that only 2 adverts are shown
during this time period would be the most
effective. If you are to show in just
London it will cost £18,742 and to
advertise to the whole of the UK it will
cost £86,486. It is a lot more expensive
than recommendation 1, however a larger
audience will be watching.
24. Standard Occupational Classification
Social Grade Social Status Occupation
A Upper Middle Class. Higher managerial administrative or
professional.
B Middle Class. Intermediate managerial
administrative or professional.
C1 Lower Middle Class. Supervisory or clerical and junior
managerial administrative.
C2 Skilled Working Class. Skilled manual workers.
D Working Class. Semi-skilled and unskilled manual
workers.
E Lowest Level of State pensioners, casual or lowest
Substance. grade workers.
The target audience that Calgon’s advert will apply to is grades C1, C2 and D. This is due
to all people needing washing powder for their clothes/washing machine. Due to
Calgon not being an overly expensive product it gives those in grade D (housewives)
the opportunity to use the product and by advertising to those during the day.