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Different form of tv advertisements
- 1. Different Forms of TV Advertisements By Kiala Pombolo
- 2. Realist Narrative Adverts A realist narrative advert focuses on everyday thought, facts and concerns of society that can affect many people in their everyday life. The adverts usually use a realistic narrative to draw attention to the portrayal of any realistic events that can occur at all times. The adverts are made to seem relatable towards the public, to try and persuade their chosen target audience to purchase or use their product or service that they are promoting. The advertising of using a realist narrative in an advert is that they are believable but may not stand out against more experimental adverts. •
- 3. Anti-realist narrative Adverts An anti-realist narrative advert aims to present the audience with a narrative or concept that is obviously made up or non-realistic. Anti-realist narrative adverts usually offer the audience humour or a sense of escapism.
- 4. Series Adverts Series TV adverts are TV adverts that are used to help promote their company and their products or services by using a number of different of adverts by using a storyline. They use different products or offers to promote but their adverts are carried on form one to another each time the advert is played on TV.
- 5. Stand alone adverts A stand alone advertisement is a form of advert that is a one off, where there will not be another advert by the same company that is related in terms of the story. A stand alone advertisement has a beginning and an end. No other advert from the same company will start the ad where the last one finished.
- 6. Documentary Adverts A documentary styled advert is an advert where it is shown, in the format of a documentary. This means that the people involved in the documentary, are those who actually work for the company that is being advertised. In addition to this they also talk towards the camera, as if they were talking directly towards the audience. They do this, as they explain what their job consists of and how the job is done.
- 7. Talking heads adverts Talking heads advert are where the audience see normal, everyday people being interviewed about a product, where they give their own opinion and thoughts. The audience will be able to relate to these adverts, as they are normal people, who live normal lives, unlike a celebrity or public figure. The interviewer gathers a group of people and ask them questions based on the product.
- 8. Animation Adverts Animation adverts usually include fictional cartoons characters that are usually featured either the whole section or just a section of it. Animation adverts are usually humorous and at times used to target a younger audience.
Editor's Notes
- One example of a realist advertisement is the advertisement of Aquafresh toothpaste. While watching the advert the audience can see a little boy looking into the bathroom mirror, while glancing at his teeth. The little boy in the advert seems eager and excited to brush his teeth, with the Aquafresh toothpaste. We then see the boy get older and older until we see him as a young man with possibly his girlfriend. The target audience for this particular advert is young boys, as the advert is suggesting, that by using Aquafresh every day when brushing your teeth, you will be able to find yourself a girlfriend. It also suggests that by using Aquafresh, it’ll keep your teeth bright, white and healthy. Another example of a realistic TV narrative is the Fairy, Fairyconomy Spaceship 2015 Advert. In the advert we see a little wanting to build a spaceship with the Fairy bottle, however every time he asks his dad for it, he tells him to wait until the bottle has finished. The boy begins counting the days of which he has to wait until the bottle is finished. Finally the bottle of fairy liquid has been used up and he is able to use it in his spaceship. At the end of the advert we see a comparison between a bottle of Fairy liquid and an ordinary bottle of washing up liquid. The advert suggests to the audience, that by buying Fairy washing up liquid it will last a very long time and not only will you be able to do your dishes, but you’ll also be able to save money.
- One example of an anti-realistic narrative TV advert is the natural confectionary co, hide and seek advert. In this advert we see the two sweets playing hide and seek with each other. The star shaped sweet is seeking and the pineapple shaped sweet is hiding. Once the star sweet finds the pineapple, they engage in a conversation with each other. The target audience for this particular product would be towards both males and females, who enjoy eating sweets. However for this advert the target audience would be young children, again both male and female, as this is suggesting, that by purchasing these sweets, not only are they able to talk, but you’ll also get to play hide and seek with them. Seeing as young children have a wild imagination, they would find this advert exciting. Another example of an anti-realist narrative TV advert is the Cravendale, Cats with Thumbs. In the advert we see a man pouring milk into his cereal, while doing so the audience sees a cat, watching him eagerly, as if it wants the milk himself. The audience then sees the cat get close and closer. Then we see many other cats growing thumbs and ganging up together, possibly to retrieve the milk. Using their thumbs, they open the house door, then the man is faced with the cats, ready to attack him for the milk. By using both humour and a non-realistic situation, the advert is suggesting to the audience that their milk so good, that cats will grow their thumbs and be prepared to fight you over it.
- An example of a series advert is the, ‘BT Infinity, Welcome to Flat 6’, advert, where we see two students moving into a flat with a another roommate. The two supposed friends each have their laptops. When meeting with the supposed owner of the flat, he tells them that the broadband, cannot support three computers going on at the same time. When asked what broadband he has, he tells them that it’s BT Infinity, and that its 4x faster than any other broadband there is. The advert suggests to the audience, that BT Infinity is one of the fastest broadband, faster than sky, virgin media, or any other broadband and that it’s able to connect and supports to as many computer as it likes, as it’s that fast and that great. It can also be targeted towards students that are also at university, as many of them share flats, and could benefit with this broadband that is being offered. In the second advert of the series, we see all three roommates using their electronic device, while being connected to the Wi-Fi. We see all three helping Simon get a date, with a girl, who he’s talking to online, without them all crashing or slowing down. At the end of the advert we hear the narrator state, that the broadband is 8x faster than any other UK average broadband, which makes the audience members hooked and wanting to buy the product. The advert promotes BT broadband as a solution to life ‘many problems e.g. dating.
- An example of a stand-alone advert is the ‘thinkbox’ advert. In this advert, the audience sees a man sitting in his therapist’s office, while the therapists tell him about what he is currently thinking about. The man starts miming different UK commercial adverts. The reason to why the man mines clips from different adverts is that the company who created the advert are the television marketing body for the main UK commercial television broadcasters. This advert had no storyline to it and was not carried out from any other adverts. The advert is targeted towards potential advertisers, as it uses humour to make the advert funny and amusing. The audience are able to remember this advert due to the entertainment used behind it. Another example of a stand-alone advert is the ‘Yell ‘118 247’ advert where the audience sees animated cartoon characters, singing the companies supposed theme song. The advert suggest that you can get retrieve anything you need when calling up their number, as one of the lyrics states, ‘if you fancy a curry, it’s there in a hurry’. It furthermore suggest to the audience that the company is reliable and that they are there for the audience whenever you need them. This is a very effective advert, as it’ll help the audience remember this company, through the use of the catchy and humorous song. The advert seems to appeal to a younger audience, as they are more likely to use the internet and search up the company.
- An example of a documentary TV advert is the KFC advert. In the advert it shows the employee talking directly towards the camera while doing his job. While doing so, he talks about how he feels about working at the company and how he makes his chicken, this all shown in 30 seconds. The target audience for this advert would possibly be families who enjoy eating out, but also for everyone who enjoy the company’s products. The advert is effective, as it allows the audience members to watch and see how the product is made, which allows the audience to trust what served to them at KFC. In this advert we see an employee talking about the toothpaste brand and why it’s effective to your teeth and also why it’s better than any other toothpaste brand. Throughout the advert, the audience see illustration of what the employee is talking about, when explaining oral hygiene of a person. In the advert we also see scientists comparing Sensodyne, their company brand to other toothpaste brands. At the end of the advert, the words ‘Future Now’ are displayed. This could suggest that the toothpaste, will definitely be a product, that’ll be beneficial to the audience, as not only is it the No.1 dentist recommended toothpaste for sensitive teeth, but it’ll also actually help and care for your oral hygiene. The target audience for this product is to those who actually do have sensitive teeth, that wish to aid to that problem and who are also worried and concerned about their personal oral hygiene.
- An example of a talking heads advert is the activa yogurt advertisements. In this advert, it shows a woman talking to a camera about activa. In addition to this it also shows her doing everyday activities like washing clothes or playing with her children. It then shows a diagram of a stomach and how it digests this type of food and how it is beneficial to people, this allows the advert to appear more beneficial and accurate to the audience. The audience can also hear a voice over at the end talking about the product. The product is shown to be a talking heads advert as the person inside the advert, Serena, talks only towards the camera, while being interviewed about the product. This advert is effective as audience can be able to relate to it, as it uses real life stories, with real people. In this advert we see, Kevin Bacon, a well know actor, talking to the camera, as if he was talking to the audience, about 4G, on any EE product. He explains the benefits of buying the company’s products and how it’s better and faster than any other network there is. This advert is effective, as it uses a celebrity to help promote their products, knowing that audience look up to celebrity. Buying the products suggest towards the audience that by, purchasing their products, you can also be like Kevin Bacon, as he too is on EE.
- An example of an animation TV advert is the coco-cola advert, where we see a man purchasing a bottle of coke, and as he slide the coin into the slot, we see it transported to an animated world, where the bottle of coke is prepared and decorated by animated characters. Once completed the bottle is then pushed through the chute and the man receives the drink and drinks it and he looks satisfied. The advert is effective, as it implies towards the audience, that each bottle that is created, is created through effort and love and that they make each bottle with care and precision, so that the audience are able to enjoy their drink. The target audience for this advert would be to all those who are familiar with the brand to those who enjoy drinking their products, as coco-cola have a wide range of drinks available. As ‘Coco-Cola’ is such a big brand that is known world-wide, ‘Coco-Cola’ is able to produce a high-budgeted advert that will still get across to the audience In this advert we see three of the ‘Rice Krispies’ characters advert talking amongst themselves, while watching a group of kids eat their cereal. In the advert the audience hears the children discussing the product, how it crackles when milk is poured into it, how it taste good, and how one of the children think, one of the character is a girl. The advert adds a little humour, as it makes the advert more entertaining. The target audience for this advert is young children, who enjoy eating cereal and those who also enjoy cartoon characters. The target audience can also be adults, as they could be reflecting on their childhood memories, as ‘Rice Krispies was released to the public in 1928. Also because of its elfin cartoon characters Snap, Crackle and Pop. This advert is effective, as since the product is targeted towards young children, they are able to use children to help draw in other children to want to purchase their products. Parents can also be targeted also, as they are the one that will always be purchasing the product for their children.