Product placement is an advertising technique where brands pay to have their products featured in movies, television shows, and other media. It allows brands free exposure to large audiences in an unobtrusive way. Some examples of expensive but effective product placements include James Bond driving a Ford Mondeo for 3 minutes at a cost of $78,000 per second to Ford, and the appearance of FedEx in Castaway boosting the brand's awareness internationally despite FedEx not paying for the placement. Product placements can significantly increase sales, as seen with the placements of Etch-A-Sketch and Mr. Potato Head in Toy Story.

1. http://www.quickmeme.com/meme/3q0k9i
Aiden Yeh
Wenzao Ursuline University of
Languages

2. What is Product Placement?
• noun
• 1. a practice in which manufacturers of
goods or providers of a service gain
exposure for their products by paying for
them to be featured in films and television
programmes.
"product placement is common practice in
American movies"

3. • An advertising technique used by
companies to subtly promote their
products through a non-traditional
advertising technique, usually through
appearances in film, television, or other
media.
Read more:
http://www.businessdictionary.com/definition/product-placement.html#ixzz2mO3DBRyI

4. http://advertising.about.com/od/advertisingglossary/g/Product-Placement-Advertising.htm
• Also known as embedded marketing or
advertising, it has been around for
decades, but marketers have become
much more sophisticated in the way they
use it.

5. • Filmdrunk short movie
https://www.youtube.com/watch?feature=player_embedded&v=wACBAu9coUU
http://www.ramascreen.com/product-placement-in-movies/
A Brief History of Conspicuous
Product Placement in Movies

6. At what cost?
• A recent example of quite costly product
placement was the use of the new Ford
Mondeo in the James Bond movie Casino
Royale. It is reported that Ford paid $14M
to have James Bond drive the Mondeo. It
was on screen for around 3 minutes,
which equates to $78,000 per second!
That's more than the average US family
makes in 1 year.

7. • Product placed in this scene?
http://image.guardian.co.uk/sys-images/Arts/Arts_/site_furniture/2008/05/08/Bond460x276.jpg
Guess the name of the film?

8. http://image.guardian.co.uk/sys-images/Arts/Arts_/site_furniture/2008/05/08/Bond460x276.jpg
• The name's Bond, the watch is Omega.
Pierce Brosnan and some flagrant brand
brandishing Photograph: Omega

9. • Film? Product?
http://www.theguardian.com/film/filmblog+media/product-placement
Loud Product Placement

10. Pizza Hut
http://www.theguardian.com/film/filmblog+media/product-placement
Wayne's World ... product
placement gets cheesy.
Photograph: PR

11. Film? Product?

12. The appearance of FedEx branding in the 2000 drama "Castaway"
starring Tom Hanks is technically not a product placement since the
courier company didn't not pay for the screen time. After the film's
release FedEx saw a significant increase in brand awareness in Asia
and Europe where brand recognition was low.
Read more:
http://www.businessinsider.com/15-worst-movie-product-placements-2013-5?
Fedex

13. Film? Product?

14. • "Toy Story's" inclusion of an Etch-A-Sketch boosted
sales by an amazing 4,500%. Mr. Potato Head sales
saw an 800% increase.
http://www.businessinsider.com/15-worst-movie-product-placements-2013-5#toy-storys-inclusion-of-a
Film? Product?

15. Film? Product?
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1

16. Mission Impossible/ Apple
Powerbook
• When the company was
struggling in 1996, Jon
Holtzman, Apple's marketing
manager, made a
major deal in which the PowerM
Mission: Impossible film.
• Although Apple didn't pay
for the placement, the film
and tech company made an
arrangement: In exchange
for PowerMac's prominent
role, Apple
would strongly promote the
Watch the Ad here:
movie in its ads.
https://www.youtube.com/watch?feature=player_embedded&v=26gQATqxE-c
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1

17. http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1

18. 1)
http://creativestudiosng.com/blog/wp-content/uploads/2011/06/product-placement.jpg

19. 2)
http://www.redcmarketing.net/wp-content/uploads/2010/09/ppcoke1.jpg

20. 3)
http://www.frankwbaker.com/friends.jpg

21. 4)
http://www.brandchannel.com/home/post/2011/02/02/Product-Placement-in-2010-OscarNominated-Films-from-Barbie-to-Budweiser.aspx

22. 5)
http://www.brandchannel.com/home/post/2011/02/02/Product-Placement-in-2010-OscarNominated-Films-from-Barbie-to-Budweiser.aspx

23. 6)
http://www.bubblews.com/news/740913-product-placement-within-showsmoviesmusic-videos

24. 7)
http://www.businessinsider.com/15-worst-movie-product-placements-2013-5

25. 8)
http://cargocollective.com/productplacement/About

26. 9)
http://madamepickwickartblog.com/2012/04/hidden-messages/

27. 10)

28. • You’ve got Mail!
https://www.youtube.com/watch?
v=hZ7lFV9Z2hk#t=42
• The Thomas Crown Affair
https://www.youtube.com/watch?
v=orLcw_eobRM

29. Assignment
• Choose a local film or TV drama
• Identify at least 5 product placements in
the episode(s)
• You can use Word or Powerpoint Or even
Paint) to save your screenshots. Make
sure to identify the product in the pictures.
And don’t forget to add the name of the
film or drama.