AS media question 3

1. 3) What kind of Media Institution might distribute your media
product and why?
A media institution is an established, often-profit based organization, that
deal in the creation and distribution of advertising, entertainment and
information services. Below are the logos of the two biggest media
institutions (IPC media and Bauer)
MEDIA INSTITUTION:

2. INTERNATIONAL PUBLISHING COMPANY
IPC Media is one of the UK’s leading
consumer magazine and digital publishers,
with a large portfolio selling over 350 million
copies a year
The IPC own magazines such as NME and Guitar
and Bass

3. EMAP
Emap was the second largest magazine publisher in the UK with
about 18% of the news stand market by revenue (to IPC/time
warner’s 20%) However, in July 2007, the company announced a
strategic review. The result was that the company was split up and
sold off in December

4. IPC
Although the IPC tend to publish
rock/folk magazines, I think they would
be successful if they were to publish
my magazine which is rap.
They would be appealing to a new
audience and I think it could be pretty
successful as people may want the
IPC to publish something different.