1. What type of media institution would distribute your media product and why? Question III

2. Media Distribution When doing my preliminary research it became evident to me that two of the largest media production institutions were IPC and EMAP. They both are very large companies which account for a large proportion of the products in the mainstream media market. On the subject of magazines, IPC seem to produce more in this market and they are the most popular source of production used by people today.

3. IPC Media (formerly International Publishing Company UK Ltd) is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. It was formed as International Publishing Company UK in 1963 from the amalgamation of the holdings of three companies: the British division of the original IPC (International Publishing Company J-M Ltd. which still operates under this name in Jerusalem, Paris and New York), George Newnes, Odhams Press and Fleetway Publications. In 1968 the company bought the Daily Mirror and became the IPC-Mirror Group. It was then purchased itself in 1970, by Reed International, who in 1974 separated the company into two groups, IPC, formed of the magazine publication holdings; and Mirror Group Newspapers, formed of the newspapers. The latter division was sold to Robert Maxwell in 1984. In 1987 all comics holdings were placed in a separate division, Fleetway Publications, which was again sold to Robert Maxwell. In the early 1990s IPC launched Loaded which launched a wave of 'lad mags'. In 1998 IPC Magazines, as the division was by then known, was subject to a management buyout, which was financed by Cinven, a venture capitalist group. The company was renamed IPC Media in 2000. Cinven then sold the group to Time Inc., the magazine publishing division of Time Warner, in 2001. As of January 2009 Evelyn Webster is CEO, replacing Sylvia Auton who had run the company from 2001. IPC Media..... Sourced by Wikipedia...

4. Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian Media Group. It has 59 magazines in its business-to-business portfolio including: Architects' Journal, Architectural Review, Broadcast, Construction News, Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling & Waste Management and Screen International. EMAP Limited ..... Sourced by Wikipedia...

5. The magazine I looked quite closely at, was a DJ’ing magazine called MixMag. MixMag is produced by DMC- the dj mail out service which would also be quite a likely candidate to publish and distribute my magazine ‘Vintage’ if it ever was going into circulation. MixMag & DMC .....

6. If my magazine actually made it to the point where someone was going to publish it I think that IPC due to the scope of the business would be more likely to take my product on. Although DMC already deal within this market I don't feel as if they would be interested because if successful, due to the nature of my magazine it would become MixMag’s main rival and come even affect sales levels if given the time to become established. If given the choice I would prefer DMC to take it on as IPC already have a considerable amount of magazines. This may mean that my product wouldn't be given the focus needed for it really to be marketed and distributed effectively. Also due to the success of MixMag I feel that if DMC did take on my magazine it would be given the best chance to fulfil its full potential. Likely Distributors .....