IPC Media would be well-suited to distribute the media product Stereo Typed. IPC Media is a large UK-based media company that produces over 85 magazine brands reaching 26 million UK adults monthly. While IPC Media does not currently have any magazines targeting hip-hop fans, the author believes Stereo Typed could fill this niche, similar to how IPC Media's NME magazine targets rock and pop music fans. IPC Media's experience launching successful magazines and digital properties, along with their ability to reach a wide audience, would help Stereo Typed thrive.

1. IPC Media
Question 3: What Kind of Media Institution Might
Distribute Your Media Product and Why?

2. Quick Overview
Founded in 1968 & located in London, UK.
Creates content for print, online, mobile and tablets.
Produces over 85 iconic media brands such as NME, Ideal Home, Teen Now, Woman’s
Weekly & Rugby World.
Covers a range of genres & target audiences.
Committed to working with consumers, advertisers and business partners to deliver
the best service possible.
Reaches over 26m UK adults & 20m globally online per month.
Has a large portfolio & sells over 350 million magazines per year.

3. Some Famous Examples

4. Why I Chose IPC Media
My vision for Stereo Typed & how IPC matches this

5. Target Audience
IPC Media offers a wide spectrum of magazines, varying across almost every genre
available.
They’ve proven to be very successful in every area, entertaining an audience of
millions both online and in print form.
This means that IPC have no problem branching into another area, such as the target
audience for Stereo Typed – young Hip-Hop music fans.
This also means that IPC can conquer another section of the total market, as they
currently don’t produce anything for Hip-Hop fans.

6. A New Music Magazine?
Currently, IPC produces NME which is a music magazine targeted towards pop & rock
music fans across the UK.
It formally became a magazine in 1998 & currently has a circulation of 19,491 for
both print and digital versions of the magazine.
The online version of NME (NME.com) was launched in 1996 & is now the world’s
biggest standalone music site, with 7m users per month.

7. Stereo Typed
I believe that Stereo Typed would be
beneficial to IPC Media as they have
proven that they can be hugely successful
in the music industry and I think that they
can take the concept of NME and move it
into the Hip-Hop music genre, in the form
of Stereo Typed.
I also think that IPC would make the
Stereo Typed brand hugely successful as
they would be able to use their online
presence to make Stereo Typed popular
both in print & digital form as well as
online at www.stereotypedmag.com

8. Stereo Typed
My magazine would not be in
competition with any others at the
company as the target audience is
completely different to the others
and it’s a new brand, rather than
an already established one.
Finally, IPC have the knowledge
and experience to make Stereo
Typed successful which is why I
think they would be the ideal
publishing company for me.