Engagement Strategies for Next Generation Audiences

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Museum audiences are changing, and engagement strategies are transforming as a result. In this session, hear about successful marketing and engagement strategies from Silicon Valley arts organizations involved in a unique peer-focused grant program. Learn about recent arts-participation research and its impact for the field, pick up tips from case studies, and leave with tools to help you get started to effectively reach your target audience.

Government & Nonprofit

Who
We
are:

The
Silicon
Valley
Region

Area:

1,854
square
miles

Popula,on:

3.02
million

Jobs:

1,481,442

Avg.
Annual
Earnings:

$116,033

Age
Distribu,on:

Under
20:

25%

20-‐39:

28%

40-‐59:

28%

60-‐79:

14%

80+:

4%

Adult
Educa,on
A:ainment

12%

Less
than
high
school

16%

High
School
Grad

25%

Some
College

26%

Bachelor’s
Degree

21%

Graduate
or
Professional

Degree

Ethnic
Composi,on

36%

White,
non-‐Hispanic

31%

Asian,
non-‐Hispanic

26.5%

Hispanic

2.5%

Black,
non-‐Hispanic

4%

MulVple
and
Other

Source: Joint Venture Silicon Valley 2014 Index

Themed
cocktails
at
Café
Stritch

The
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M.
Bu&erﬂy

Spamalot’s
Holy
Grail

The
Maelstrom

Build

Post-‐show
parVes/
Pre-‐show
acVviVes

Audiences
playing
Tetris
in

the
lobby
before
Build

Opening
night
of

Exit
Pursued
by
a
Bear

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Under
45
Under
25
Over
60
Diversity

CLTC

NaVonal

Bay
Area

•  41%
of
CLTC
audiences
are
under
45,
vs.
a
naVonal
average
of
14%

Unique
Demographics

•  Of
that
41%,
18%
are
under
25,
vs.
a
naVonal
average
of
only
2%

•  24%
are
over
the
age
of
60,
vs.
a
naVonal
average
of
just
over
40%

•  34%
self-‐idenVfy
as
an
ethnicity
other
than
white
non-‐Hispanic.
Only
13%
of

the
average
theater
patrons
in
the
Bay
Area
idenVfy
this
way
in
a
region
that
is

46%
white
non-‐Hispanic

The
Palo
Alto
Art
Center
is
your
place

to
discover
art.
See,
make,
and
be

inspired
because
everyone
is
an

ar,st.

Bring
drinks
front
and

center
in
markeVng

materials

Create
more
spaces
for
people

to
sit
and
socialize

The
Power
of
Partnering

Foley
ArVst

Ronni
Brown

Friday
Night
at
the
Art
Center

January
22,
2016

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yalehistoricalreview

Plant health, safe trade and digital technology.

Christina Parmionova

The most prominent environmental harm caused by wildlife crime and related illegal wildlife trade is degradation of the world’s biological diversity through overexploitation, resulting in population reduction and extinction threats to wild species. Species diversity is a critical aspect of the functioning ecosystems that support all life on earth. The threat of species overexploitation was identified as the second most significant driver of global biodiversity loss after landuse change by the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES). Concern about overexploitation motivates much of the national legislation affecting wildlife trade worldwide and it is the rationale for the international trade regulation measures now subscribed to by 184 states that are contracting Parties to CITES.

The impact and warm of wildlife crime - 2024 World Wildlife Crime Report.

Christina Parmionova

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Spring 2024 Issue Punitive and Productive Suffering

Plant health, safe trade and digital technology.

The impact and warm of wildlife crime - 2024 World Wildlife Crime Report.

Engagement Strategies for Next Generation Audiences

1. Who We are: The Silicon Valley Region Area: 1,854 square miles Popula,on: 3.02 million Jobs: 1,481,442 Avg. Annual Earnings: $116,033 Age Distribu,on: Under 20: 25% 20-‐39: 28% 40-‐59: 28% 60-‐79: 14% 80+: 4% Adult Educa,on A:ainment 12% Less than high school 16% High School Grad 25% Some College 26% Bachelor’s Degree 21% Graduate or Professional Degree Ethnic Composi,on 36% White, non-‐Hispanic 31% Asian, non-‐Hispanic 26.5% Hispanic 2.5% Black, non-‐Hispanic 4% MulVple and Other Source: Joint Venture Silicon Valley 2014 Index

6. Themed cocktails at Café Stritch The BuYerﬂy M. Bu&erﬂy Spamalot’s Holy Grail The Maelstrom Build

7. Post-‐show parVes/ Pre-‐show acVviVes Audiences playing Tetris in the lobby before Build Opening night of Exit Pursued by a Bear

8. Engagement Gias

9. Intrinsic Impact

10. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Under 45 Under 25 Over 60 Diversity CLTC NaVonal Bay Area •  41% of CLTC audiences are under 45, vs. a naVonal average of 14% Unique Demographics •  Of that 41%, 18% are under 25, vs. a naVonal average of only 2% •  24% are over the age of 60, vs. a naVonal average of just over 40% •  34% self-‐idenVfy as an ethnicity other than white non-‐Hispanic. Only 13% of the average theater patrons in the Bay Area idenVfy this way in a region that is 46% white non-‐Hispanic

11. CitylightsTheatercompany

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13. The Palo Alto Art Center is your place to discover art. See, make, and be inspired because everyone is an ar,st.

14. Friday Night at the Art Center

15. Bring drinks front and center in markeVng materials Create more spaces for people to sit and socialize

16. A specialty cocktail Food Trucks

17. The Power of Partnering Foley ArVst Ronni Brown

18. Friday Night at the Art Center January 22, 2016

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21. www.nationbuilder.com

Engagement Strategies for Next Generation Audiences

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