This is an updated and shorted proposal for the Flavor of SLO. This is a charity food and wine tasting event to benefit the United Way of SLO and Alpha pregnancy counseling.

1. The Flavor of SLO is a non-profit food and wine tasting event benefitting The United Way and Alpha Pregnancy Counseling. This event was created as a Senior Project with the purpose of stimulating interest in local restaurants and wineries of San Luis Obispo County with an enjoyable and affordable experience for all residents of San Luis Obispo. The Flavor Of SLO

4. Survey Data: Population San Luis Population: 43,000 (29,973 potential) 15-29: 16,234 = approx 54% of population 30-39: 4,265 = approx 14% of population 40-49: 3,990 = approx 13% of population 50-59: 2,276 = approx 8% of population 60+: 3,172 = approx 10% of population Actual population data very accurately mirrors survey data sample of 157 residents US Census http://factfinder.census.gov/servlet/QTTable?_bm=y&-geo_id=86000US93405&-qr_name=DEC_2000_SF1_U_QTP1&-ds_name=DEC_2000_SF1_U

5. Survey Data: Event Interest Majority prefer an event that offers selection from restaurants and wineries Almost half of the respondents are 80% sure they’ll attend.

13. Ticket Sample

14. Back of Pamphlet Front of Pamphlet Generous community sponsors of this event include: ABCO Print and Design, Radio Station, California Wienry Advisor, etc May 31 st 2009 Mitchell Park 12-4pm

15. Customer Pamphlet (inside) This will help customers find where different booths are located and what they will be serving there.

16. Mitchell Map (back of pamphlet)

18. Email Blast

22. Sales Forecast: Pessimistic Average ticket cost= $15 Target Market: 40% of population is aged 21-35 (40%* 29,973 ) = approx 12,000 (25% interest in event – survey estimates higher interest) =12,000(.15) = 1,800 (Assume 20% awareness) =1,800(.20)=360 customers (360 customers*$15) Expected revenue = $5,400

23. Sales Forecast: Most Likely Average ticket cost=(15+22+28+20+27+33)/6= $24 Target Market: 40% of population is aged 21-35 (40%* 29,973 ) = approx 12,000 (40% interest in event – survey estimates higher interest) =12,000(.40) = 4,800 (Assume 30% awareness) =5,520(.30)=1,440 customers (1,440 customers*$24) Expected revenue = $34,560

24. Sales Forecast: Optimistic Average ticket cost=(15+22+28+20+27+33)/6= $24 Target Market: 40% of population is aged 21-35 (40%* 29,973 ) = approx 12,000 (46% interest in event according to sample) =12,000(.46) = 5,520 (Assume 45% awareness) =5,520(.45)=2,484 customers (2,484 customers*$24) Average revenue = $59,616

26. Expected Profits Pessimistic: Sales total $5,400 High Estimated Costs $5,000 Revenue $600 Most Likely: Sales Total $40,320 High Estimated Costs $5,000 Revenue $35,320 Optimistic: Sales Total $59,616 High Estimated Costs $5,000 Revenue $54,616