How can entrepreneurial thinking inspire innovation in the cultural sector and what can museums learn from this approach? Explore the possibilities in this interactive session focused on the National Arts Strategies Creative Community Fellows program and leave with new ideas about how museums can use innovation processes and collaboration to be more nimble and responsive to community needs.

1. CREATIVE
COMMUNITY
FELLOWS
Western Museums Association
2016 Annual Meeting
Taylor Craig | @talexiscraig | tcraig@artstrategies.org
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3. ADRIENNE BENJAMIN
Mille Lacs
Band of Ojibwe
Isle, Minnesota
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4. How many incredible
voices and how much
brilliant talent has gone
idle due to this lack of
exposure?
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ROBERT
WARREN
Gigsy
New Orleans,
Louisiana

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CREATIVE
COMMUNITY
FELLOWS

20. Tucson, AZ

28. Sarah Gonzales, Co-Director Spoken Futures
sgonzales@TucsonYouthPoetrySlam.org
Tucson Youth Poetry Slam
Liberation Lyrics
Kaleidoscope
Core Programs

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44. Mission & Values
Mission:
To create youth –driven theatre that is riveting and relevant,
challenging audiences to hear new stories, start conversations, and participate
in their communities
Core Values:
We believe:
 In the radical potential of youth
 In creating art that is embedded in and reflective of our community
 That everyone who wants to see or participate in theatre should
have access to it
 In what is possible when people from different ethnicities, genders,
ages, social circumstances and cultural contexts come together
 That youth deserve to see themselves, their values, and their
experiences reflected onstage in making great art

51. THE PARTNERSHIP
Roosevelt
School
District
Cultivate South
Phoenix
Desert
Botanical
Garden

52. LAND: THE PHX ADVANTAGE

53. COMMUNITY DESIGN CHARRETTE

54. SPACES OF OPPORTUNITY

55. PHASE ONE

56. Stage

57. Day One

58. COVER CROP

59. AIREAL SHOT

60. COMMUNITY GARDENS

61. SECOND SATURDAY EXPERIENCE

62. Journey Mapping
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WHAT IS A
JOURNEY MAP?

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The AEIOU framework was originated in 1991 at Doblin by Rick
Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim
was to help analyze Ethnomethodology data and Conversation
analysis with MECE categories.

66. PRINCIPLES OF
BRAINSTORMING
1. Defer judgement (both negative and positive)
2. Encourage wild ideas (all ideas are good ideas)
3. Build on the ideas of others (don’t shut ideas down, explore
them)
4. Stay on topic (put other discussions on the bike rack)
5. Have one conversation at a time
6. Be visual
7. Go for quantity over quality (once you have a full set of
ideas, you can begin to refine)
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67. A FEW NOTES
1. The most useful way to create a journey
map is with the people who will/do
experience it
2. This can be used as a hypothesis or post
research
3. You can use this to share your intention
with others
4. Or evaluate your work
5. Mapping from the experience of extreme
users can be helpful
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10 MINUTES
•Map the museum lobby
experience
•Be visual!
•Circle your high and low
touchpoints

69. What reactions do you have?
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THANK
YOU

71. A Few Resources:
• Adam Richardson on The Customer Journey Map via HBR
• Derby Museums Human-Centered Design Handbook
• IDEO.ORG’s Design Kit: The Field Guide to Human-Centered
Design
• Service Design Tools
• Stanford d.school’s Virtual Crash Course in Design Thinking
• The Collective Action Toolkit from Frog Design
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