Turning Outward: Museums and Libraries as Sites for Community Innovation and Revitalization
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Presenter(s): Chris Siefert, Deputy Director, Children's Museum of Pittsburgh Leilani Lewis, Director of Marketing and Communications, Northwest African American Museum Gerry Garzon, Library Director, Oakland Public Library Moderator: Margaret Kadoyama, Principal, Margaret Kadoyama Consulting Would you like your museum to be an anchor in your community? Explore the roles of museums and libraries in community revitalization through “turning outward,” a comprehensive approach to civic change centered on our communities instead of ourselves. Hear about the Children’s Museum of Pittsburgh’s creative place-making efforts, the Northwest African American Museum’s role as a vital gathering place, and the Oakland Public Library’s redefinition of library services inside, outside, and online. Learn about the skills and attributes that are critical in sustaining effective community revitalization.
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Turning Outward: Museums and Libraries as Sites for Community Innovation and Revitalization
- 1. “Turning Outward”: Museums and Libraries as Sites for Community Innovation and Revitalization Chris Siefert, Children's Museum Pittsburgh Leilani Lewis, Northwest African American Museum Gerry Garzon, Oakland Public Library Margaret Kadoyama, Margaret Kadoyama Consulting
- 2. Community Anchor • An organization (often a large employer such as a university or hospital) that is an active part of neighborhood revitalization. Museums and libraries that are community anchors strive to create a better quality of life within communities.
- 3. Community Revitalization Museums and libraries developing long-term and complex relationships with community members – focused on resolving local issues and making a measureable impact in communities • Physical revitalization • Community-building • Bringing together partners for collective impact
- 4. “Turning Outward” • An approach developed by The Harwood Institute for Public Innovation • Focuses on turning outward – toward one another • Engages people in community conversations and action about community issues
- 5. • Rooted in post World War II federal initiatives that morphed in the 1960’s thru 1980’s with Community Action and Comprehensiveness • Focuses on housing, economic viability, social services, community safety, education, health • Issues for success: – Never enough money – Accountability – Ability of participating agencies to ‘pivot’ COMPREHENSIVE COMMUNITY DEVELOPMENT and COLLECTIVE IMPACT COMMUNITIES KNOW BEST – INTERRELATED PROBLEMS REQUIRE A DISCIPLINED APPROACH
- 6. • Community Anchors – we offer expertise, political leadership, facilities, and sometimes funding that can be mobilized in support of community change • Contribute to Quality of Place / Quality of Life – broader social goals including: – Cultural development – Place-making – Improvements to social well-being – Workforce and business development – Health of residents WHY SHOULD WE PARTICIPATE NEIGHBORHOOD SCALE – EXTENDED REACH – BENEFITS ACROSS SECTORS
- 7. 1. Physical Revitalization: construction and renovation requires engagement with the community and creates economic value, provides direct services, generates traffic beneficial to local commerce, and helps boost community reputation 2. Community Building: conveners, lead discussions, facilitate events, exchange ideas, provide resources and referrals 3. Collective Impact in Services Delivery: build partnerships, shift decision making towards the group, become community centers, create programs and services which increase the educational, physical, social, political and economics benefits to neighborhood HOW DO WE PARTICIPATE OUTWARD FOCUSED – COMMITTED TO THE COMMUNITY - COOPERATION
- 9. •Provide innovative museum experiences that inspire joy, creativity and curiosity. •We provide the highest quality exhibits and programs for learning and play. •We are a partner and a resource for people who work with or on behalf of children. MISSION ART - DESIGN – COMMUNITY - INNOVATION
- 10. Design Competition 2000 Winner for Children’s Museum Expansion Koning Eizenberg Architecture
- 11. 2004 Expansion ART - DESIGN – COMMUNITY - INNOVATION
- 12. In House Partners • Pittsburgh Public School – 2 Pre-K Head Start Programs • Reading is Fundamental • Saturday Light Brigade • Allies for Children • University of Pittsburgh Center for Learning in Out of School Environments
- 15. Children’s Museum Numerous organizations – Lack of connectivity
- 17. CBP PROJECT LAUNCH: 2007
- 18. The Charm Bracelet Project CHALLENGE to take on new and different possibilities and partnerships outside of the typical RESOURCE and NETWORK for each other and for other organizations VISION for ‘street level activity’ through collaborative programs in “everyday space”
- 22. UNDERPASS A public art gallery Kim Beck – Blue Skies, 2011
- 23. Allegheny Public Square Children’s Museum Aerial View: 2011 Ohio Street and Federal Street
- 25. 1890
- 26. Historic Images circa 1920’s circa 1960’s
- 27. Community Day in the Park July, 2007
- 28. Andrea Cochran Landscape Architecture Hood Design La Dallman Architecture Garofalo Architecture with PSLA Klavon Design Associates WANTED
- 30. 2012
- 33. Building • Circa 1890 • 45,000 square ft. • National Historic Landmark • First commissioned Carnegie Free Library • Hazlett Theater physically part of the original building [Approx. 25,000sf] • Neighborhood “touchstone”
- 34. OPEN HOUSE EVENT AUGUST 2013
- 35. Children’s Museum of Pittsburgh, in partnership with other community organizations, seeks to renovate and redevelop the historic Carnegie Free Library of Allegheny into a multifaceted community learning, arts and research center.
- 37. CHILDREN’SMUSEUMofPITTSBURGH PHASE I - STUDY SKETCH AT STUDIOS: FORMER STACKS Forty Eighty Architecture
- 39. Thank You!
- 40. • Recognize and work within your Sphere of Influence • S T R E T C H • ADAPTIVE (vs. technical) • URGENCY – COALITION – VISION - … • GIVE UP CONTROL • MAKE AN OFFER: YES , AND… • LISTEN SKILLS AND ATTRIBUTES SHARE AGENDAS :: JOIN AGENDAS EMBED – COMMIT
- 41. Establish a Sense of Urgency STEPS TO TRANSFORMATION TOP EIGHT – BUT IN WHAT ORDER??? Create a Succinct, Compelling and Noble Vision Form a Powerful Guiding Coalition Communicate Vision for Understanding and Buy-in Empower Others to Act on the Vision Produce Short-Term Wins Consolidate Improvements and Don’t Let Up Institutionalize Approaches into a New Culture
- 42. STEPS TO TRANSFORMATION URGENCY - COALITION - VISION 1. Establish a Sense of Urgency 2. Form a Powerful Guiding Coalition 3. Create a Succinct, Compelling and Noble Vision 4. Communicate Vision for Understanding and Buy-in 5. Empower Others to Act on the Vision 6. Produce Short-Term Wins 7. Consolidate Improvements and Don’t Let Up 8. Institutionalize Approaches into a New Culture
- 43. 6 PRACTICES OF MAGNETIC MUSEUMS 1. Build Core Alignment Shared vision, mission, goals sets the course 2. Embrace 360 Engagement Involving stakeholders in meaningful experiences establishes powerfully charged connections 3. Empower Others People first, service first activates others 4. Widen the Circle and Invite the Outside In Respect for other perspectives creates shared ownership 5. Become Essential Increase relevance leads to pertinence in daily life 6. Build Trust Through High Performance Attract and reward talent
- 44. OPEN HOUSE EVENT AUGUST 2013 Bells Ringing Greeters; Check-in with give-aways; Information Tables Roaming Youth Reporter; Tours Remarks – Questions – Discussions Feedback Easel - What are your memories of this place? What are your hopes for this place? What did you see or hear today that you liked? Other Comments: AUDIENCE FAMILIAR FORMAT - EMOTIONAL AND HISTORIC – ASK QUESTIONS
- 46. I need you to be bold
- 48. #Ferguson Event August 2014
- 49. Colman Building Built in 1907
- 51. Pitch Black: African American Baseball in Washington NAAM Journey Gallery
- 52. Debora Moore: Glass Orchidarium
- 53. Social Justice conversations with Pecha Kucha Seattle
- 56. Celebration and the new small museum experience Black Weirdo Party 2015
- 57. Youth Curator Program and Genealogy Lab
- 59. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online Oakland: Protesters gather to oppose police brutality, support Ferguson “The protests Wednesday -- which started at Frank H. Ogawa Plaza, the Oakland Main Library, the African- American History Museum and Jack London Square -- were held in solidarity with protests in Ferguson, Missouri, where an unarmed black man, Michael Brown, 18, was shot at least six times by a white police officer on Aug. 9, 2014. In the wake of the shooting, police attempts to deal with angry protesters have come under nationwide scrutiny.” By Kristin J. Bender and Karina Ioffee Oakland Tribune POSTED: 08/20/2014 05:23:34 PM PDT
- 60. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online Black Lives Matter Protests in Frank Ogawa Plaza & Broadway, December 31, 2014 Some of the marchers attempted to hold a noise demo, in which voices, sound systems, musical instruments and fireworks are used as a means to get the message out. Protesters noted a heavy police presence, with cordons being set up around the march route to keep marchers from venturing out into the city. Occupy Oakland @OccupyOakland
- 61. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online Saturday January 24, 2015
- 62. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online Listen, Learn, Participate: #BlackLivesMatter Event Series Posted by Amy Sonnie on Saturday, February 28th, 2015 Today, Oakland Public Library kicks off a series of events to foster discussion on racial inequity in policing, prisons and society. • This week Oakland Public Library kicks off a series of events on policing, prisons, racial justice and social change in the United States. • The goals of the series are to foster learning, dialogue, collaboration and action, foregrounding creative, community solutions to racial inequity. • Last Saturday, we kicked off with the Al Jazeera America documentary film Ferguson: Race and Justice in the U.S. produced by Sweta Vohra of Fault Lines held at our Martin Luther King Jr Library. The film explores why black communities feel targeted by law enforcement in Ferguson. Following the film, Michael Bell of InPartnership Consulting facilitated a rich and important conversation with attendees helping them to recognize and appreciate cultural differences.
- 63. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson Isabel Wilkerson is a Pulitzer Prize winning journalist, whose first book, The Warmth of Other Suns: The Epic Story of America's Great Migration, has won the NAACP Image Award for Outstanding Literary Work. This excellent, never before comprehensively documented study of the myriad numbers of American Blacks quietly leaving the South for Freedom in the other States, is told primarily through the stories of three who left. The quoted narrations immediately put the reader into a world of a constricted and oppressed people, yet is permeated with hope and supplemented with the massive scope of the exodus and how it has changed our nation for the better. The migration started in World War I, and ended in the 1970s. This story has the best of history and literature, being beautifully written and exhaustively researched, putting immediate, real stories in the perspective of the unstoppable journey to Freedom. Join us for what should be a fascinating discussion of a ground breaking work. Tuesday, March 17, 6:30-7:30pm. Lakeview Library, 550 El Embarcadero
- 64. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online Octavia's Brood: Creating Futures Where Black Lives Matter Join us for a transformative dialogue on science fiction and social justice with the co-editor of Octavia’s Brood: Science Fiction Stories From Social Justice Movements. From Oakland to Ferguson, today’s activists dare us to imagine a radically different society. Yet, whenever we envision a world without war, prisons and injustice, we are engaging in speculative fiction. We are writing a future we’ve never seen. In the tradition of author Octavia Butler, Octavia’s Brood explores the connection between science fiction and radical imagination. Co-editor adrienne maree brown will share stories and questions to help us imagine and create a more just future. About adrienne marie brown adrienne is a 2013 Kresge Literary Arts Fellow writing science fiction in Detroit, and also received a 2013 Detroit Knight Arts Challenge Award to run a series of Octavia Butler based science fiction writing workshops. Learning from her 15 years as a social movement activist, she approaches Octavia’s work through the lens of emergent strategy – strategies rooted in relationship, adaptability, and embracing change. adrienne helped launch a network of reading groups for people interested in reading Octavia’s work from a political and strategic framework, and is building with the Octavia E Butler Legacy Network to extend Butler’s work. www.adriennemareebrown.net Wednesday, April 22, 6:00-7:30pm African American Museum & Library, 659 14th Street
- 65. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online • In January 2016, OPL will host a public program with Professor Jennifer Eberhardt who has been working with the Oakland Police Department (OPD) over the last year on analyzing their Stop Data. • Additionally, she has provided implicit bias training for the OPD Command staff and Supervisors • OPL will host the program to foster community engagement around Dr. Eberhardt’s findings on police stops in Oakland. The focus of this event is to make this academic research accessible to the general public, particularly to communities that have been most impacted by racial profiling. • OPL will partner with community organizations or ensure outreach and to help foster community dialogue about solutions. • OPL is working with the Rosenburg Foundation which is a current advisor for the Oakland Community Safety Planning Advisory group, to help shape this event, moderate and/or help us design the best process for public discussion. Fostering Community Engagement
- 66. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 67. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 68. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 69. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
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- 71. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 72. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 73. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 74. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 75. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 76. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 77. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 78. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 79. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 80. OAKLAND PUBLIC LIBRARY How To Best Meet Community Needs: Inside, Outside & Online
- 81. • Listening attentively • Respect • Empathy • Patience • Follow-through • Being accountable • The commitment to put in the time and resources needed over the long term • The courage to go into the community and listen, many times – to be present Skills and Attributes
- 82. Your Chance to Participate • Tell your partner about your most memorable museum visit and what made it so memorable OR • Tell your partner about your most recent museum visit, what went well and what didn’t go so well.
- 83. • Bergeron, A. & Tuttle, B. (2013). Magnetic: The Art and Science of Engagement. Washington DC: The AAM Press. • The Harwood Institute http://www.theharwoodinstitute.org/how-to-turn-outward/ • Libraries Transforming Communities Community Conversation Workbook http://www.ala.org/transforminglibraries/sites/ala.org.tran sforminglibraries/files/content/LTC_ConvoGuide_final_0 62414.pdf Resources
- 84. Chris Siefert csiefert@pittsburghkids.org 412.322.5058 ext 227 Leilani Lewis llewis@naamnw.org 206.518.6000 ext 108 Gerry Garzón gggarzon@oaklandlibrary.org 510.238.6608 Margaret Kadoyama mkadoyama@earthlink.net 415.454.7344 Our Contact Info
Editor's Notes
- Quick mention of NAAM programming and how the museum is used
- Equipment grant overview
- Let me take you back to a little over two years ago and remind you to what was happening nationally and locally in Oakland: On August 9 2014, there was a young 18-year old African American male by the name of Michael Brown, who was fatally shot in Ferguson, Missouri by a white police officer. The shooting of an unarmed young black man sparked existing tensions in the majority-black city, and protests and civil unrest erupted. The events received considerable attention in the U.S. and elsewhere, attracted protesters from outside the region, and generated a vigorous debate about the relationship between law enforcement and African Americans
- Again on New Year’s Eve, December 31, 2014, nationwide and in Oakland, marchers and protesters were out in force to remind our city that Black Lives Matter and that Michael Brown and the Ferguson incident would not be forgotten. That night, interstate 880 was closed.
- Of much concern to all of us, those of us who are parents, students, community organizers, concerned neighbors, elected officials, let’s face it, anyone who lives and works in Oakland should be concerned about issues of racial profiling, police abuse, mass incarceration and finding solutions for the violence permeating so many of our children’s lives. The City Council held a special Saturday meeting on January 24, 2015. The Library had already produced a special Listen, Learn, Participate: #BlackLivesMatter Event Series that included subject matter on social uprisings against injustice, institutional racism, police conduct and the justice system with the library holding workshops, events, and listing on the library’s website books, lists, websites, articles, research and reports, videos and multi media, And also asking: How does the Library fit into all of this? How does the Library help with understanding all of this? Why does this keep happening? How did it get this way? What does it say about our country? Our city?
- That’s why as part of the Listen, Learn, Participate: #BlackLivesMatter Event Series we also kicked offed a series of dialogue with our community, starting with an Al Jazeera America Film Ferguson: Race and Justice in the US where Fault Lines travels back to Ferguson to investigate why the relationship between the police and local black communities is broken—and if those sworn to protect operate with impunity. We partnered with a local facilitation firm to assist with the conversation, in a primarily African-American community, and its reaction to the film.
- We continued with the series with Isabel Wilkerson’s The Warmth of Other Suns: The Epic Story of America’s Great Migration. From 1915 to 1970, thousands of black Americans undertook a pilgrimage of hope and determination that led them from cotton fields, rice and tobacco plantations, from villages and towns in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee and Virginia to a new world in the north. They followed the trails and tracks of the Underground Railroad laid down by generations of escaped slaves and abolitionists before them, settling primarily in Chicago, Milwaukee, Gary, IN, New York, Newark and Philadelphia, Los Angeles and Oakland.
- There was a wonderful event at the Oakland African American a Museum - a celebration of Octavia Butler's short stories. If you haven't read Butler- do!An amazing writer weaving social justice issues through her work. Realistic science fiction that shows the world the injustices faced by people of color.Octavia's Brood is a collection of short stories by all types of people all invited to contribute.And if you haven't been introduced to Adrienne Maree Brown and Walidah Imarisha you need to be.
- I’ve never met Dr. Jennifer Eberhardt, and I’m looking forward to meeting her. Eberhardt has been heavily involved with the Oakland Police Department—to the point that she's almost embedded, says Assistant Police Chief Paul Figueroa. She attends staff meetings, gives feedback, tracks data and provides training. Her work raising awareness at the department about implicit bias has contributed to changes that include a new policy for foot pursuits. Rather than follow a suspect into a backyard, Figueroa says, officers are now supposed to wait for backup, reducing the chances of a high-adrenaline confrontation in which biases can surface unchecked. "If we slow down and take our time and go in very slowly and methodically, we put everyone in a safer position," he says. Figueroa is eager for the results of one of Eberhardt's most ambitious projects. She and her colleagues are analyzing footage of thousands of encounters recorded with officers' body cameras in an attempt to parse the behaviors that lead to positive outcomes from those that spiral into problems. Such scrutiny can be uncomfortable, Figueroa says, but it's worth the investment in the future.
- Let me start by telling you briefly about Oakland Public Library. We are the second oldest public library founded in California, November 7, 1878. Oakland has the benefit of having 18 locations throughout the City including the African American Museum and Library at Oakland and the Tool Lending Library, all within 54 square miles. Within the Bay area, the only other city that has a better ratio of walking community libraries is San Francisco. You will usually not have to walk more than 2.5 miles to find a library in Oakland.
- That said, and despite the excellent work we did and continue as part of the Black Lives Matter series, the question for us at the beginning of 2014 was how do we best serve the needs of our community Inside, Outside and Online. You see, OPL has been around for almost 140 years and we believe we do a pretty good job of serving our patrons inside – we’ve been doing it a long time. Additionally, we’ve been putting more resources into our online and web presence so that you can use it 24/7 – like another branch; another service. And we’ll continue to improve that. It’s the Outside part that we struggle with…. And we held a Strategic Directions Workshop on April 4, 2014 with more than 70 Community leaders to help us envision and plan for the future.
- As it says, the Final Activity helped develop strategic directions or themes for OPL
- Out of that work, Staff developed a Framework to help us prioritize our programs, services and systems that keeps our Community at the center. A “PEOPLE OVER THINGS” approach.
- THIRD SPACE OPL as a 2nd Home a learning commons Offer experience rather than transaction Invest in relationships Foster conversation Policies and practices that reduce barriers Equity and Respect INVESTING IN STAFF OPL Employees are talented, creative and dedicated Leverage staff strengths Foster a culture of participation, creativity, experimentation Mistakes are OK Value and prioritize diversity Create opportunities for collaboration & mentorishoip Ensure support, training, expectations ENGAGING BEYONG WALLS We are dedicated to community partnerships We are visible to our community and available Library as active and valued We will be where our community is (Nerd Night) Seek new audiences
- Patrons have more positive experiences in all areas Every Staff member feels connected to OPL’s mission and to their colleagues OPL staff are seen as visible and vital participants in the community by participating in key coalitions, discussions and events.
- Third Space Decluttering Project is a signage and shelf project Toy Lending for early childhood literacy and development Library Staff Library Aide Boot Camps Design Thinking Engaging Beyond Walls Children & Teen off site activities (Juvenile Hall services Write to Read) Books and Brew
- Where is OPL Headed? The Library received $500K from City Council for FY 2016-17 to provide additional hours of service city-wide. That doesn’t go far. What are we looking at? Taco Truck Concept for our Next Mobile Library. OPL as a Third Space; A Second Home
- National Night Out at 81st Avenue Library
- Our Bike Mobile All Over the Place. This has been such a positive service out in the community. One of the ways of getting OPL Outside….
- Bike Clinics at different libraries.
- There was a wonderful event at the Oakland African American a Museum - a celebration of Octavia Butler's short stories. If you haven't read Butler- do!An amazing writer weaving social justice issues through her work. Realistic science fiction that shows the world the injustices faced by people of color.Adrienne Maree Brown
- Don’t forget your elected officials: Two of Our City Council Members: Our City Council President on the Left; and Our Greatest Supporter who helped close a $3.5M gap in this last two year budget on the Right!!
- And we’ll continue to do what we do best: Meet the varying needs of our community. Thank you.