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What’s the Most
Popular Activity that
Ontarians Choose?
Culture | Art | Sport | Shopping | Fun
How do Public Libraries compare in
the cultural mosaic of Museums,
Galleries, Theatre and Music?
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
Any ...
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
Any ...
Let’s dig deeper into music and concerts…
Let’s dig deeper into music and concerts…
73%
37.6%
27.5%
13.7%
9.0%
3.2%
7.2%
7.4%
21.3%
Music and Concert Attendance: Pe...
Let’s dig deeper into music and concerts…
73%
37.6%
27.5%
13.7%
9.0%
3.2%
7.2%
7.4%
21.3%
Music and Concert Attendance: Pe...
What about
Sports?
What about
Sports?
The NHL sold 21.6 million tickets.
What about
Sports?
The NBA sold 21.4 million tickets.
What about
Sports?
The NFL sold 17.3 million tickets.
What about
Sports?
Major League Baseball sold 73.7 million tickets
How do Libraries compare?
Libraries get 72.5 million visits each year
(In Ontario alone!)
That’s 12 million more than the NHL,
NHL and NBA combined…
Or to put it another way…
Or to put it another way…
If the Blue Jays, the Leafs,
the Senators, the Raptors,
the Thunder, the Furies,
the Marlies, To...
Or to put it another way…
They’d still see around
25,000 fewer people than
Ontarian libraries get on
every single day of t...
The Pan Am
Parapan Am
Games were a
huge hit!
The Pan Am
Parapan Am
Games were a
huge hit!
Over 1 million people bought tickets to the
Pan Am Parapan Am Games in Summer...
So, isn’t the CFL Attendance Bigger than Libraries?
So, isn’t the CFL Attendance Bigger than Libraries?
No. 535,672 Ontarians went to CFL Games in 2013.
More people visit the...
Nope. ALL of Canada had 16 million foreign
tourists. That’s less than a quarter of the number
who visit their public libra...
How about shopping?
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
Ontario has 1500 Supermarkets.
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
Ontario has 1500 Supermarkets.
In ALL of Canada there...
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
Ontario has 1500 Supermarkets.
In ALL of Canada there...
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
Ontario has 1500 Supermarkets.
In ALL of Canada there...
How about shopping?
Ontario has 448 Beer Stores and 651 LCBO Stores.
Ontario has 1500 Supermarkets.
In ALL of Canada there...
Maybe people go
to the Hospital
more?
Maybe people go
to the Hospital
more?
Nope. Happily,
more than 10
times more
people go to
the public
library than
Emergenc...
Conservatively, Ontarians
Visit their Public Library a LOT!
In Person Public Library Visits
72.5 Million Visits per year
1...
Conservatively, Ontarians
Visit their Public Library a LOT!
In Person Public Library Visits
72.5 Million Visits per year
1...
Conservatively, Ontarians
Visit their Public Library a LOT!
In Person Public Library Visits
72.5 Million Visits per year
1...
Add in the online stats and the
figures are truly incredible…
In Person Public Library Visits
72.5 Million Visits per year...
Libraries offer great programs…
Ontario’s Libraries offer over 204,000 programs per
year, attended by over 3.7 million peo...
Libraries offer great programs…
Ontario’s Libraries offer over 204,000 programs per
year, attended by over 3.7 million peo...
Libraries offer great programs…
Ontario’s Libraries offer over 204,000 programs per
year, attended by over 3.7 million peo...
Ontarians
love their
culture
and sports
(and that’s
great!)
But they love and
visit their public
libraries more.
And Ontario’s Libraries are so much
more than just culture and recreation!
• Excellent Return on Investment
• Strong Economic Development and Impact
• Great Employment Support
• Welcoming New Canad...
• Excellent Return on Investment
• Strong Economic Development and Impact
• Great Employment Support
• Welcoming New Canad...
Ontario’s Public Libraries
Simply put: Now more than
ever before, Ontario’s
Public Libraries play a
critical role in the s...
Ontario’s Public Libraries
Public Libraries are an
essential investment in the
future of our communities
and are essential...
Ontario’s Public Libraries
As the development of the
knowledge economy
progresses, public libraries
are a vital link for e...
YOUR Public Library
We support your goals for
learning, recreation, culture
and arts, creativity, family,
making, and enga...
In the time you’ve
viewed this
presentation, more
than 400 people have
visited a library in
Ontario….
Data Sources
• http://www.mtc.gov.on.ca/en/libraries/statistics2013/Summary_and_Comparison_Report_2013.pdf
• http://www.cu...
Image Sources
• Coverskyline by Sergiu Dumitriu. See the original Creative Commons image at
https://www.flickr.com/photos/...
Your Library: where you are...
See more at
fopl.ca
What’s the most popular thing that ontarians visit  master (1)
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What’s the most popular thing that ontarians visit master (1)

  1. 1. What’s the Most Popular Activity that Ontarians Choose? Culture | Art | Sport | Shopping | Fun
  2. 2. How do Public Libraries compare in the cultural mosaic of Museums, Galleries, Theatre and Music?
  3. 3. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32%
  4. 4. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33%
  5. 5. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33% Any Performing Arts: 55.0%
  6. 6. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33% Any Performing Arts: 55.0% Public Libraries: 73%
  7. 7. Let’s dig deeper into music and concerts…
  8. 8. Let’s dig deeper into music and concerts… 73% 37.6% 27.5% 13.7% 9.0% 3.2% 7.2% 7.4% 21.3% Music and Concert Attendance: Percentage of Canadians Going Public Libraries Any performing art Theatre, classical & Dance All Classical Music Symphonic music Opera Choral Music Dance Pop Music
  9. 9. Let’s dig deeper into music and concerts… 73% 37.6% 27.5% 13.7% 9.0% 3.2% 7.2% 7.4% 21.3% Music and Concert Attendance: Percentage of Canadians Going Public Libraries Any performing art Theatre, classical & Dance All Classical Music Symphonic music Opera Choral Music Dance Pop Music (Ontarians love culture.We just REALLY love our libraries.)
  10. 10. What about Sports?
  11. 11. What about Sports? The NHL sold 21.6 million tickets.
  12. 12. What about Sports? The NBA sold 21.4 million tickets.
  13. 13. What about Sports? The NFL sold 17.3 million tickets.
  14. 14. What about Sports? Major League Baseball sold 73.7 million tickets
  15. 15. How do Libraries compare?
  16. 16. Libraries get 72.5 million visits each year (In Ontario alone!)
  17. 17. That’s 12 million more than the NHL, NHL and NBA combined…
  18. 18. Or to put it another way…
  19. 19. Or to put it another way… If the Blue Jays, the Leafs, the Senators, the Raptors, the Thunder, the Furies, the Marlies, Toronto FC AND Toronto Rock all played to capacity crowds in one day (a busy day for the Air Canada Centre, admittedly, but stay with us on this…)
  20. 20. Or to put it another way… They’d still see around 25,000 fewer people than Ontarian libraries get on every single day of the year. That’s right – on average, libraries in the province get 198,000 visits a day, every day.
  21. 21. The Pan Am Parapan Am Games were a huge hit!
  22. 22. The Pan Am Parapan Am Games were a huge hit! Over 1 million people bought tickets to the Pan Am Parapan Am Games in Summer 2015 That’s about 5 days worth of in-person library visits. (Less than 2 days if we include digital visitors…)
  23. 23. So, isn’t the CFL Attendance Bigger than Libraries?
  24. 24. So, isn’t the CFL Attendance Bigger than Libraries? No. 535,672 Ontarians went to CFL Games in 2013. More people visit their public library in a week than go to Argos, Ti-Cat or Redblacks games annually.
  25. 25. Nope. ALL of Canada had 16 million foreign tourists. That’s less than a quarter of the number who visit their public library in Ontario alone.
  26. 26. How about shopping?
  27. 27. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores.
  28. 28. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets.
  29. 29. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s.
  30. 30. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants.
  31. 31. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants. Not every town in Ontario has one of these (or even a bank or post office).
  32. 32. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locationsand over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants. Not every town in Ontario has one of these (or even a bank or post office). Ontarians shop for knowledge and learning too: In Ontario’s305 public library systems there are 1157 public library branchesserving 99.34% of the population.
  33. 33. Maybe people go to the Hospital more?
  34. 34. Maybe people go to the Hospital more? Nope. Happily, more than 10 times more people go to the public library than Emergency!
  35. 35. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630Visits per day 8,276Visits per hour
  36. 36. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630Visits per day 8,276Visits per hour 137 Visits per minute!
  37. 37. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630Visits per day 8,276Visits per hour 137 Visits per minute! There’s simply no other public institution which gets 2 visits every second, all year long.
  38. 38. Add in the online stats and the figures are truly incredible… In Person Public Library Visits 72.5 Million Visits per year 198,630Visits per day 8,276Visits per hour 137 Visits per minute With Digital Public Library Visits 155.8 Million Visits per year 426,849Visits per day 17,785 Visits per hour 296 Visits per minute!
  39. 39. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people!
  40. 40. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people! • Early literacyand early learning • Summer Reading Club • Homework Help • Teen Programs • Newcomers to Canada & Ontario • Careers, Skills, and Job Help • Genealogy • Business, entrepreneurand community development • Seniors programs • Book clubs • Culture Days e.g.
  41. 41. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people! • Early literacyand early learning • Summer Reading Club • Homework Help • Teen Programs • Newcomers to Canada & Ontario • Careers, Skills, and Job Help • Genealogy • Business, entrepreneurand community development • Seniors programs • Book clubs • Culture Days Millions engage with their neighbours through community programs
  42. 42. Ontarians love their culture and sports (and that’s great!)
  43. 43. But they love and visit their public libraries more.
  44. 44. And Ontario’s Libraries are so much more than just culture and recreation!
  45. 45. • Excellent Return on Investment • Strong Economic Development and Impact • Great Employment Support • Welcoming New Canadians • ProvableEarly Literacy Development • Ongoing Lifelong Support for Formal Education and Homework Help • Serving the whole community equitably • Affordableaccess to community resources • Access to Government Services and e-government • Questions Deserve Quality Answers • Support Cultural Vitality • AND Recognized and Valued Leisure Activities for majority of Ontarians The Public Library value proposition is strong and includes (but isn’t limited to):
  46. 46. • Excellent Return on Investment • Strong Economic Development and Impact • Great Employment Support • Welcoming New Canadians • ProvableEarly Literacy Development • Ongoing Lifelong Support for Formal Education and Homework Help • Serving the whole community equitably • Affordableaccess to community resources • Access to Government Services and e-government • Questions Deserve Quality Answers • Support Cultural Vitality • AND Recognized and Valued Leisure Activities for majority of Ontarians The Public Library value proposition is strong and includes (but isn’t limited to):
  47. 47. Ontario’s Public Libraries Simply put: Now more than ever before, Ontario’s Public Libraries play a critical role in the social, educational, cultural and economic success of the communities in our province.
  48. 48. Ontario’s Public Libraries Public Libraries are an essential investment in the future of our communities and are essential drivers of success in school preparedness, reading readiness, economic and employment success, and social equity.
  49. 49. Ontario’s Public Libraries As the development of the knowledge economy progresses, public libraries are a vital link for every resident and every community to ensure success of all Ontarians, regardless of location or background.
  50. 50. YOUR Public Library We support your goals for learning, recreation, culture and arts, creativity, family, making, and engaging with your community. And we love reading too.
  51. 51. In the time you’ve viewed this presentation, more than 400 people have visited a library in Ontario….
  52. 52. Data Sources • http://www.mtc.gov.on.ca/en/libraries/statistics2013/Summary_and_Comparison_Report_2013.pdf • http://www.culturalhrc.ca/announcements/2014/PR2014-09-10- e.php?gclid=CKfckba8jcgCFYsYHwodiZgGVg • https://stats.cfldb.ca • http://www.statcan.gc.ca/pub/87f0003x/2013001/t033-eng.htm • http://www.arts.on.ca/AssetFactory.aspx?did=415 • http://www.mtc.gov.on.ca/en/publications/Ontario_Major_Festivals_and_Events_Attraction.pdf • http://www.slideshare.net/stephenabram1/market-probe-fopl-webinar-20151708animated • http://www.slideshare.net/stephenabram1/fopl-webinar-august1420154 All data is the latest publiclyavailable and figures have been rounded Contact: sabram@fopl.ca
  53. 53. Image Sources • Coverskyline by Sergiu Dumitriu. See the original Creative Commons image at https://www.flickr.com/photos/sergiu-dumitriu/7403954684/sizes/k/ • 1st set of icons by Icons8 – see these and more at https://icons8.com/download-huge-windows8-set/#/web • Pan Am Games by sean_marshal. See the original Creative Commons image at https://www.flickr.com/photos/7119320@N05/19600747521/sizes/l • Ti-Cat helmets by timewithyouiswellspent.See the original Creative Commons image at https://www.flickr.com/photos/lindsaynemeth/5371288447/sizes/l Otherwise all images in this presentationare free of copyrights and licensed under Creative Commons CC0 – they were sourced via Unsplash and Pixabay.
  54. 54. Your Library: where you are... See more at fopl.ca

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