3. •
As you can see from the images above Tom
Odell dress code would be considered as
many to be ‘indie.’
•
This is because it doesn’t fit in i.e is different
than your standard (mainstream) jeans and a
T-shirt style.
•
He is wearing skinny jeans and boots rather
than your normal fitted jeans and trainers.
•
From the images above, you would say that
Odell’s dress code could also be considered
as ‘preppy’ with the brown boots.
•
The Hat also ties in with this ‘indie’ theme
which Tom Odell presents
4. •
Tom Odell is said to be in the genre ‘indie pop’ and
from my research into his audience I realised that the
majority of his target audience would be considered in
this ‘indie’ demographic.
•
This is why it is particularly important for Odell to
portray this ‘indie’ persona to appeal to his audience.
•
His dress code and style is a obvious visual way to
appeal to the audience and therefore it is important for
him to dress as his does, as this helps again to build on
his image and reputation
• With this dress code, as well as the obvious ‘indie’
aspect to it. It also helps to create a class and status
for the himself as he is well dressed and the clothes
would be expensive, helping to add to his brand.
6. • Ed Sheerans style is again different, however wouldn’t
be considered ‘indie.’ Ed Sheeran style is all about
colour.
• In an interview with MTV he states that he ‘loves
colour and loves to wear as much colour as possible’.
• His dress code would be considered more
mainstream with the hoodie and jeans/chino’s but yet
with still different with the different colours and the
brightness of the colours
• These bright colours are used again to reinforce Ed
Sheeran brand and the image he portrays, this also
ties in with Ed Sheerans famous ginger hair which
again contributes to his image.
7. • His dress code is very simplistic consisting of a
jumper, t-shirt, jeans and chino’s. This connotes the
feeling that Ed Sheeran is all about his music and
like many artist in Indie pop genre, he isn’t afraid to
be himself and be different.
• This although may not be considered, as ‘indie’ as
Tom Odell, would to a certain extent appeal to the
indie audience because he is not conforming to the
mainstream style, he has his own unique style.
• These bright colour connote a childish, energetic
and happy feelings which is possible what Ed
Sheeran wants his music to portray, as he wants the
audience to enjoy it.
9. •
Kate Nash style would be, like Tom Odell
considered ‘indie’ this is presented in her dress
code.
•
From the images in the previous slide you can see,
her hair, her make-up (big red lips) and her clothing
is all ‘indie’ and would nearly be considered weird
to most mainstream people. However this itself, can
be used as a marketing ploy because he is getting
attention and people are talking about her.
•
This again is important to Kate Nash for serval
reasons, one is that it helps her to stand out and get
attention (from media coverage)- because she looks
different, in some cases can be described as ‘Odd’
10. • The second would be that it appeals to her target
audience as an artist, from my research like Tom Odell
her fans are majorly in this indie demographic and
therefore this un-ordinary dress code appeals to them.
• This particular image (shown below) of Kate Nash
shows one of her outfits that have been described as
‘weird...strange...odd’ by many people. He is dressed
with a bat-women theme almost.
•Her dress code helps her to
promote her brand and the image
of herself, it also helps her to get
media coverage because it is so
different.
12. Odell however not as preppy. Leftwich is more alternative.
•
This is again important to appeal to his audience in the
indie pop genre who we have again established to be this
majorly ‘indie.’
•
As well as his audience being mainly ‘indie’ people, within
this demographic it is again mostly females. Therefore
Leftwich dress code should appeal to the females more so.
In serval images in the previous slides we can see him
wearing scarfs, hats and necklaces- all of which women
would appeal to.
•
Leftwich dress code is quite relaxed and may be
concerned as casual connoting a calm and relaxed feeling
towards his music.
13. Conclusion
• I feel my research into current artists and there
fashion has given me an insight into how
important the fashion and style of the artist is in
portraying there image and promoting there brand
• And as well as this, how to dress to appeal to an
indie pop audience- again vital important to
engage the audience as they primarily are the key
to success for the artist.
