2. How does you media
product represent
particular social groups?
3. The Genre
0 A lot of people assume that people in the indie genre enjoy
showing off because they like to dress differently to stand
out.
0 However I wanted to avoid that element and focus on how
the artist use to their advantage to express their music.
0 I wouldn’t mention these elements because I wanted to
keep the magazine positive as they have a lot of up beat
artists, like Ellie Glouding.
0 I wanted to show the creative side of the indie genre and
this shown through the types of colours I have used and
the way in which I have presented things.
4. THE LOOK
0 I wanted my magazine to appeal to a particular
genre of people. My magazine is based around
the whole culture of indie/pop music, therefore
my magazine will appeal to people who are into
bands such as ‘The 1975’ or ‘kodaline’, with
these bands come a solid fan base, with a
particular style and taste, these were the social
groups I was trying to appeal to.
0 If you look at what the model is wearing, all of
what she is wearing is black, this makes a
statement that she wants to stand out, also it
matches the kind of bands she in a magazine
with.
0 People who are into this kind of style like to
stand out, so as you can see, she is wearing one
item of colour, her lips. This makes her pop on
the page more because it’s the first thing people
look at.
5. The Look
0 I took a lot of inspiration from “RollingStone” magazine for my front cover because this
magazine also appeals to the audience that I wanted to. If you note the expression on
Adele’s face, I have tried to mirror the same expression on my models face.
0 This is to ensure that I reach out to the right social graphic.
0 The expression on the models face suggests she has a quirky, cool, look about her. The
direct eye contact with the audience allows the audience to feel like they are being
personally addressed by the artist.
0 Also notice, the way adeles’ hair has been styled, its wild and wavy, mariah’s is also like
this in order to show the kind of style the magazine wants to give out which is clean but
fun.
6. The Artist
0 I think I have
displayed my artist
has a typical female,
however I feel I
have made the way
she dresses
alternative as indie
music often like to
say a lot through
what they wear. For
example the hat,
only certain people
would be confident
enough to wear it,
therefore
suggesting that she
is a confident
person.
She looks quite innocent
considering she is
covered up and not
being reveling, this
makes my magazine
seem age approaite
because she is not
objectified.
I don’t think it made a
difference using a
female compared to a
male model, the indie
genre is full of male
bands therefore using a
solo female singer
makes my magazine
seem different and
stand out.
7. The Artist
0 There are more male artists than
female in the indie genre, so take
Florence for example, she has to be
seen as different, take the blue eye
shadow. T compared this to Mariah
lips, and asked myself how she
could look different from the
crowd, the red lips allow her to
stand out from the rest.
0 The look on both faces, suggest a
slight sexual expression, however
the look in their eyes imply
determination which is what the
article leads to in my magazine.
0 Also, it implies a sense of power, as
they are both on their own, and
photographed either close up or
middle shot up, suggesting they
aren’t scared of who they are,
which is what indie music is about.
8. The Contents Page
0 My contents page represents my genre in many
ways, firstly I have taken photographs that
represent artists in the genre.
0 If you look to the right, you can see how I have
edited the photos, because indie pop is creative I
wanted the photos to be creative.
0 The fact my artist is looking down sets the tone, for
example it shows that he is moody, then I wanted
the photo to look vintage (as the hat my cover artist
wears is quite vintage) therefore I blacked out one
half and faded it slightly.
0 I then created a strip of colour, which adds to the
effect, also it’s the only element that people can see
clearly which makes it stand out to other photos.
0 Also, it looks as if the photo has been taken from a
film, he kind you would use in the 1950s.
9. The Contents Page
0 As I mentioned before, a
lot of the indie pop genre is
about the style and what
the artist is wearing.
0 Therefore this was a really
important aspect for me to
get across to the readers.
Notice my male model, he’s
wearing black skinny
jeans, a white t- shirt, a
coat and a red bandana.
0 This style invites you to
not be afraid to stand out,
notice that there is always
one element that stands
out.
For example, what the model
is wearing is actually quite
simply, but that one element
makes him stand out, this
contrasts with the music and
what the genre is about.
Also, his hair, is quite
quirky, it makes him
appear different, because
most people just have flat
hair. Again adding to his
style.
Furthermore, it allows
social groups to look at this
and think this is a cool way
to look and style
themselves on this image.
10. The Contents Page
0 On the cover was a very serious determind artist. But
on the contents page, I wanted her to appear more fun
and lively.
0 That is why I decided to change the outfit for the
dugrees and a shirt, its quirky because the shirt is
around the models waist implying she wants to look a
bit different, also it shows that she is care free.
0 The fact she is looking over one shoulder suggests she
was just caught having fun, also it implies she’s edgy
by having her back to the camera but because she has
her head turned it makes her appear inviting.
0 Her hair, is representative of the genre, the high
lighted ends, implies she is with the trends, also it
relates to the teenage social groups, because it was
such a big trend therefore appealing to an audience.
11. The Article
0 I really wanted my article to
be different in style from the
rest of the magazine.
0 The whole, polaroid images
are really popular at the
moment, for example artists
are using them in videos, and
young people are wanting
them to put on their walls. I
chose this effect because it
makes it seem personal, as if
she herself has given the
magazine those photos, also it
makes for a fun effect.
0 The style makes the article
appear vintage, which adds to
the indie genre effect.
0 Also, it gave me a lot of room
to be creative, I tried out lots
of different effects on the
photos.
The coloured image in 4
boxes is one of my most
favoured because it allows
the images to be noticed on
the page.
I wanted the model in all
different poses so each
photo gave out a different
tone, some of them she is
looking down to imply she
is moody, others she’s
covering her mouth to
show an endearment.
Finally, I added some text
at the bottom of some
photos, in order to add a
personal touch and make it
seem she herself had
signed the photos.
12. The Language
0 My target audience was
teenagers, therefore I
wanted to talk like one
so they are able to
relate to the artist, also
the artist is a teenager
therefore she is going to
speak like a teenager.
0 I used words like
“insane” and “like”
because they are the
kind of phrases and
fillers teenagers use.
0 Her manner in which
she is talking is very
clam, she isn’t at all up
herself or thinking she
is better than anyone.
I wanted her to seem well
mannered as most
teenagers are when put in
certain situation. But I
also wanted her to seem
bubbly and happy,
therefore she answers
most questions with a
rehorical question, or a
phrases like “its been
insane”.
I think she’s shown to be
quite indepent for a teen
but also confident a kind
of role model.
