The target audience for the media product is young females aged 11-25 from social classes D and E in Britain. The genre of pop music was chosen as it is popular among this demographic. Images of a young female model wearing casual, affordable clothing and holding props related to music were selected and lightly edited to appear more appealing. The choice of a young, attractive female model conforms to stereotypes of pop music magazines. The cover lines use terms like "exclusive interview" to attract readers by implying exclusive content and headlines play on words from artists' albums to engage fans.