Evaluation

1. Evaluation Question 5 (part3)
Production Choices
How I appealed to my target audience
During my research and production, i found stereotypes and conventions of the Indie music
genre. The stereotypes i found were; colours, clothing, bands etc. I decided to use all of
these stereotypes within my magazine in order to conform to my target audience. I also used
models that were very natural looking dressed in the stereotypical indie to furthermore
appeal to my target audience. I wanted to give my magazine an edgy,cool feel to it as that
conforms to the impressions implicated of this genre.
The colours in which conform to the genre indie are red, white and black. I found this during
my research. Moreover, i used the stereotypical indie colours with my other house style
colours blue and yellow to appeal to a unisex indie audience. Also, the clothing that i have
used that are worn by my models implicate the age group of whom would wear it. A leather
or denim jacket is more likely worn by a 15-25 year old that other ages as from my research,
a younger audience is overall more likely to wear brighter relaxing clothing whereas an adult
audience is more commonly comfortable wearing sophisticated clothing. Therefore, i believe
i have correctly chosen chosen the right costumes to add to my models as a 15-25 year old
group of people usually follow some sort of trend in order to feel a sense of belonging within
society.
I have created my model to present themselves as if they were band members or solo
artists. This conforms to the genre of indie because in real and professional indie magazines
such as NME, a lot of bands/solo artists are used in order to establish the genre of the
magazine. Also, the naturally looking models may furthermore represent the theme of indie
as artists that a presented in indie music magazines often don’t have much makeup; this
appeals to the idea of realism and aims. This may lead the audience to believe they can be
just like that artist. Therefore, this appeals to my target audience as indie magazines often
inhabit artists so that they can reach out and almost become their role model.
Overall, i believe my magazine has appealed well to my target audience due to the use of
colour, the ideal costumes that conform to the age and the models themselves. I am pleased
that my indie genre magazine can clearly represent the features needed in order to appeal to
my target audience; a unisex indie audience of the ages 15-25.