The document is a presentation about logistics and supply chain management of Amul and Liverpool. It provides an overview of Amul's dairy supply chain including procurement of milk from suppliers, processing at plants, and distribution to retail stores through various depots and transportation methods. It also summarizes Liverpool's apparel supply chain covering sourcing of raw materials, manufacturing, distribution to own and franchise stores across India using various transportation options. The presentation concludes with recommendations for adopting GPS technology in Amul's trucks and expanding Liverpool's product portfolio and retail network.

1. PRESENTED BY:
ATUL DWIVEDI PRESENTATION
VINAY PRAJAPATI
M.F.TECH, SEM-II
NIFT, GANDHINAGAR
PRESENTED TO:
of
MR. BHARAT JAIN
ASST. PROFESSOR
NIFT, GANDHINAGAR
Logistics & Supply
Chain Management
NATIONAL INSTITUTE OF FASHION TECHNOLOGY,
GANDHINAGAR, GUJARAT
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2. Manufacturing Distribution
Warehouse
Firm Centers
Suppliers Retail Stores
Inbound Logistics Outbound Logistics
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3. 3

4. AMUL Anand Milk Union Limited
Type Cooperative
Industry Dairy
Founded 1956
Revenue INR 67.11 billion (2008-2009)
Employee 735
(Marketing)
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5. Dairy
• Cheese Products
• Bread Spreads Non-Dairy
• Milk Drinks & Desserts
• Instant Food
• Fresh Milk
• Snacks
• Veg. Oils
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6. Milk Drinks
Bread Spreads
Powder Milk
Fresh Milk
Cheese
For Cooking
Chocolate
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7. AMUL,
Ahmedabad
Local-Area Distribution, Up-Country Distribution,
Third Party Transport ADA Own Vehicles Third Party Transport
For Milk Distribution
Area Delivery Area Delivery
Agents Agents
ADA Own Vehicles ADA Own Vehicles
For Milk Distribution For Milk Distribution
Dealers/ Sub- Dealers/ Sub
distributers distributers
Consumers Consumers
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8. Using Third Party Transport
Kutch
• Bajrang Traders
Bhavnagar • Yamunaji Sales
Rajkot
Surendra Nagar 220 Area Delivery Agents
6000 Distribution Points
For up countries distribution time of dispatch is 3 to 8 pm
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9. Area Delivery Agents use their own vehicle.
• Sagar Distributer
• Druvi Sales
200 Area Delivery Agents
4500 Distribution Points
For Ahmedabad distribution timings of Dispatch is 8 to 12 pm
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10. Milk Truck Capacity for Up-country distribution is 1000 liters
Small milk trucks for Local area distribution are used they load
milk in crates according to milk distribution demand
One crate contains 20 milk packets of 0.5 liters
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12. Presently Amul uses cell-phones to track the location of the truck.
EDI has been adapted for taking the orders.
GPS technology has been tested in December 2010 with 6 trucks which carry
milk to Rajasthan (Up-Country Distribution).
GPS technology has not adopted yet, it’s been recommended.
The GPS Technology is provided by IDEA and vendor was NIMIT Tech, A
Vadodara based company.
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13. If transportation breakdown occurs the transporter is solely
responsible.
If truck get puncher during transportation transporter arranges
backup to minimize delay.
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17. Incorporated in 2001 and entered into Apparel in October 2006
An ISO 9001 Certified Company
Started with 10 retail outlets under brand name of LIVERPOOL
Has 650 outlets (2011) with two brands LIVERPOOL and BARCELONA
Listed in LIMCA Book of World Records for opening 151 outlets in one day
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18. Mr. Vijay Singh Rathore, MD
Looks after Marketing and Administration
Mr. Kailash Gupta, MD
Looks after Finance, Legal aspect, Brand Promotion and Networking
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19. L
i
v
e
r
p
o
o
l
R
e
c
e
p
t
i
o
n
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22. LIVERPOOL,
Ahmedabad
Distribution Distribution
In Gujarat Out of Gujarat
Warehouse, Warehouse,
Narol Jodhpur
Third Party Third Party Third Party
Transport Transport Transport
Owned Franchise Owned Franchise
Retail Outlet Retail Store Retail Outlet Retail Store
Consumers Consumers
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23. Local Distribution
 Third party transport medium is used to send cartons form warehouse to
own retail outlets
 In case of franchisee cartons are taken from the warehouse by own
arrangement
 In both of the cases cartons are send through small trucks and 3-wheeler
auto, it’s fully depends on quantity ordered
 Cartons’ size depends on what is to be send
 Charges of transport depends on “size & weight of cartons” and distance
covered by transport vehicle per kilo-meter
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24. Out of State Distribution
 Third party transport medium is used to send cartons form warehouse to
own retail outlets
 In case of franchisee cartons are taken from the warehouse by own
arrangement
 In both of the cases cartons are send through truck and small trucks, it’s
fully depends on quantity ordered
 Cartons’ size depends on what is to be send
 Charges of transport depends on “size & weight of cartons” and distance
covered by transport vehicle per kilo-meter
 When goods are supplied to Rajasthan then take service
from Rajasthan Transport Nigam Ltd.
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26. Shirts
Men’s Wear Segment Formal T-shirt
In the segment since beginning Men’s
Wear
Contributes about 90 % of the sales Casual Trouser
Jeans
Women’s Wear Segment
Recently entered in the segment Shirts
Contributes about 8% of the sales Formal T-shirt
Women
Wear
Other Accessories Casual
Party
Wear
Contributes about 2% of the sales Jeans
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27. Franchisee Retail Outlets
Retail Outlet Distribution Model Footwear Showrooms
Kids Wear Showrooms
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28. Outsource / Own
Manufacturing
Procurement of Branding of
Raw Material the Product
Distribute
Reinvestment through own
of Process Brand Stores/
Retail Outlet
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33. www.amul.com
www.liverpoolretail.com
www.scribd.com
Company Office Visits
Retail Outlet Visits
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