Amul products have been in use in millions of homes since 1946.Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, AmulChocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk andAmoolya have made Amul a leading food brand in India. Today Amul is asymbol of many things. Of high-quality products sold at reasonable prices. Ofthe genesis of a vast co-operative network. Of the triumph of indigenoustechnology. Of the marketing savvy of a farmers organization. And of a provenmodel for dairy development. It is a brand name managed by an apexcooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF), which today is jointly owned by some 2.6 million milk producers inGujarat, India.
Name Character/ Mascot Logo Brand Element URL Tagline/ Slogan Jingle1. Brand Name: “Amul” is the acronym of Anand Milk Union Limited.2. The Logo:3. The Tagline / Slogan: “The taste of India”4. The Jingle: Utterly, butterly, delicious…..Amul.5. The Character / Mascot: The Amul moppet has been the mascot of Amul since 1967, sporting a young girl in red polka dot frock with utterly butterly delicious’ jingle.6. The URL: www.amul.com