4. Product Specification:
• Citrus is most commonly thought of as a good source of
vitamin C.
• Scientific Binomial Name: Citrus reticulata
Nutritional facts about citrus fruit
Kinnow
Weight(g) 131
Energy(kcal) 62
Fiber content(g) 3.1
Ascorbic acid (mg) 70
Folate (mcg) 40
Potassium (mg) 237
5. Retailer
Small
Warehouse
Packer Transport
Retail Consolidation
Farm gate
Broker
&Transport
Large Retailer
Processing
Transport
Prepacker &
Transport
Domestic Supply Chain for kinnow (RANJHA Kinnow factory )
6. Farm Gate(Grower)
• The farmer who grows and harvest the
Kinnow and for some distribution channel will
also grade Kinnow.
• Production
• Harvesting
• Grading
7. Kinnow Production
Kinnow Picking
Grading
Packing
Transportation
Processing Factories Fruit &Vg . Market Juice Factory
8. Packer
• Factory receive the sorts, grades, packs and provide
short term storage for the packed kinnow. This
element also coordinate transport and in some
instance holds supply contracts with the major juice
processors.
• Quality Assurance
• Grading
• Packaging
• Coordinating with transport
• Contract supply of kinnow juice
9. Grading
• Quality Assurance
• Short term storage
• Transport from orchard to factory
Grade Packaging
• A 20Kg per plastic box
• B 80&100 piece per bag
• C transport to juice factory
10. Pre packer
• The factory receive the Kinnow and packed into
net bags. Forward transport then organized.
• QA
• Grading A1 A B C
• Packing 60 80 100 125 per bag
• Gujranwala, Sialkot & Lahore use open truck
Without grading
• Transport
11. Processing
• Processing fresh kinnow into retail
• Marketing and distribution channel
• Washing : Kinnow are thoroughly washed,
which ensures removal of all foreign body
sticking to the skin of the kinnow.
• Waxing: kinnow are thoroughly washed and
treated with Citrashine + Fungazil 500EC +
TBZ. After this treatment kinnow can retain
freshness for up to 50 days.
12. • Grading: It can grade kinnow on basis of
color, size and weight. Kinnow not coming up
to standards in color, weight, size and quality
are rejected.
• A1
• A
• B
• C
13. • Packing: Packing meets high international standards of quality
control. Kinnow are packed in cartons of different sizes
according to customer's requirement.
• The Kinnow is packed in II, III layer
• Standard Packing size : 6Kg , 8Kg , 10Kg , 13Kg
Wooden Crates & Printed Corrugated Box.
• Quantity in a Box : 36 , 42 , 48 , 54 , 60 , 66 , 72 , 80 ,
90 & 100 pieces.
14. • Number of Pieces are provided as per buyers demand.
• Citrus Standard sizes:
• Size Diameter (mm)
• 72 64-66
• 66 70-72
• 60 75-77
• 54 80-82
• 48 85-87
• 42 90-92
• 36 95-97
19. Retail consolidation and transport
• Cross Docking
• Centralized placement: Factory warehouse
• Forward placement: Karachi warehouse
• QA
• Short term storage
• Controlled environment transport
20. Retailer
• The factory that operate with retail stores.
• QA
• Consumer distribution
• Promotion
21. Purchasing Department
• Contract
• 1st contract time July
• 2nd contract time November to March
• Waxing
• Citrashine , Fungazil , TBZ, Essentials oil,
• Picking
• Sesser's, Plastic boxes,
• Packing
• Wooden boxes, corrugated board, paper layer, Ink, glue, paper
board
22. Labour Department
• 10 Production line
• Picking labour 5 group (45-50)
• Processing lbour 3 group(25-30)
• Packing labour 2group(15-20)
• Loading labour 1 group(5-10)
23. Percentage Fixed amount
base
•Broker Transport to Domestic Market.
(Calculated as a percentage of the
value of the wholesale selling
price)
• Retail (Calculated as a
percentage
of the retail total selling price)
24. Export Figures
Country Wise Container Details
Country Total
Russia 413
Holland 130
Middle East 164
UK 15
Azerbaijan 6
Metro Germany 29
Metro Ukraine 17
Metro Russia 11
Iraq 1
Canada 25
Total 811