Definition Social Networking is a new means ofcommunicating and sharinginformation between two or moreindividuals on an onlinecommunity.
What You Can Do… Simple online profile page creation Displays personal and professional information Profile page shows network of contacts/friends Friends may be offline actual friends or online friends Send personal messages, wall messages/scraps Post photos, video and often music on their profiles Online chat with friends is now also available
Social Networking Thru Internet Mean It reduces the cost of social networking - You can connect with a person who’s in America while you’re in India. Very easy to communicate rather than face-to-face meeting - Because sometimes face-to-face meetings may be much stressful - Audio and video chat made it as the face-to-face meeting Bond between people grows quickly - Share likes, dislikes and discuss any experience easily without hesitation People always tries to convey their selves - Most of the times people only want to express themselves rather than listening to others, e.g. blogging
Social Networking Leader FacebookPeople on Facebook More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookActivity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Social Networking Leader Facebook, Cont’d… Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations applicationMobile There are more than 150 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Social Networks’ StatsName Alexa Rank Registered Users Focus Date LaunchedFacebook 2 500,000,000 General Feb 2004Myspace 30 130,000,000 General Aug 2003Orkut 82 100,000,000 General Jan 22, 2004Twitter 9 75,000,000 Micro-blogging Jul 15, 2006Blogger 8 90,000,000 Blogging Aug 23, 1999Linkedin 14 75,000,000 Professional networking May 2003Flickr 36 32,000,000 Photo sharing Feb 2004Deviantart 118 10,000,000 Art community Aug 7, 2000Delicious 259 9,000,000 Social bookmarking Sep 2003
Privacy And Scandals Today all social networking communities/sites are full fledge with the user privacy options but very few users have interests until they face a serious problem related to privacy - sneaks, ill-doers, con artists, terrorists may take its advantage Scandals on social networking sites are nothing new. - Apoorva Lakhia in social networking scandal - On Facebook, he spoke to an unknown woman and said, “C’mon baby, let’s talk shit.”
Security And Attacks Malware and adware are exploiting - Malicious banner ads - New communities usually put non-trusted ads to run there community - Adware - In most of the cases adware nags irritates the users - Phishing attacks - For login details/personal info retrieval phishing attacks are planned - Customizable scripts - Customizable java scripts unlock the locked photo albums/restricted personal information of anyone as it was possible for orkut as we all few days before
Create Own Social Network Customized Social Networking software are available.These can be classified in two categories: 1. Commercial Software - Software that are available for purchase - With out purchasing you can not use them - Need to pay for copyright removal 2. Open Source Software - Software that are available for free - You can modify it according to your need - Author’s copyright removal is not permissible without cost
Commercial Software SocialEngine It is an independent software that is available with variety of plugins according to need of customersJomSocial This a Joomla dependent software. You’ll need Joomla CMS as base platform to install it. It also comes with variety of plugins according to need of customers
Open Source Software Dolphin - It consists of Web 2.0 features: forums, blogs, groups, video sharing and recording, private chat with video, built-in music player, whiteboards, and even an open source iPhone App that you can connect to you social network. - Dolphin has an community of collaborators building extensions and offering supportElgg Social Engine - The default install includes profiles, groups, blogs - The ability to embed or upload a variety of media, simple social bookmarking tools, tags and categories - Have a micro-blogging feature called “The wire” - 766 plugins are available - Plugins to add everything from geo-location capabilities