Amul Franchisee Retail Management


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This is the presentation on Franchisee of Amul Scooping parlor for Retail Management ( MMS Marketing)

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Amul Franchisee Retail Management

  1. 1. FRANCHISEE<br />
  2. 2. GROUP MEMBERS <br />Pankajshukla<br />Jeet Pradhan<br />Ajit Singh<br />Mahesh Gattani<br />HimanshuDubey<br />
  3. 3. PRODUCTS<br />
  4. 4. Introduction<br />Amul – The Taste of India<br />AMUL means “priceless”<br />Multi-dimensional impact on rural economy and society <br />The First cooperative was the result of a farmer <br />SardarVallabhabhai Patel vision to organize farmers.<br />
  5. 5. Established in 1946-Two societies collected 250 litres of milk <br />Competed with Polson’s to supply milk to Bombay.<br />1952- Bombay government terminated Polson’s contract and signed with AMUL.<br />1955-Dairy and milk powder plant was established with aid from the united Nations children’s Fund (UNICEF)<br />1960-Amul pioneered production of milk powder and baby food from buffalo milk <br />
  6. 6. Today AMUL members supply more than 1 million litres of milk per day.<br />AMUL sells 400 tones of cattle feed everyday<br />Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organization.<br />Amul initiated the dairy co-operative movement.<br />Today this movement in 70000 villages in over 200 districts in India<br />
  7. 7. THE GROWTH ERA<br />Amul Dairy has organized over 10,000 villages cooperatives.<br />Rise in export of Amul products.<br />Every day Amul collects 4,47,000 litres of milk <br />Today,173 milk producers cooperative unions and 22 federations play a major role<br />Revenue $2.15 billion (2010-11)<br />
  8. 8. Amul Ice Creams<br />Launched on 10th March,1996 in Gujrat<br />1997-Mumbai<br />1998-Chennai<br />Rolled out Nationally in 1999<br />Achieved No.1 position in 2001<br />Market share of Amul ice cream is 38%<br />Organised ice cream industry turnover is around Rs. 1000 Cr <br />The market is witnessing a booming growth rate of 12-15% annually.<br />
  9. 9. Amul Scooping Parlours<br />Keep up with latest trend<br />One can enjoy world class ice creams, Sundaes, shakes and other ice cream concoctions<br />In a cozy and nice ambience<br />Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bengaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore<br />Well received by customers and are doing upbeat business<br />
  10. 10. Some of the recipes on offer at these Parlours are:<br />Simply Delicious Ice Cream Scoops<br />Double and Triple Sundaes<br />Double Swirl/Magic Swirl<br />Thick Shakes<br />AmulKool Drinks<br />
  11. 11. Brand Elements of the Scooping Parlor<br />Franchisee requires around 300 Sq. Ft. space at a premium location.<br />Air-conditioned parlor with toughened glass installation at the entrance<br />Wall claddings with Green Lam Laminates of fiesta color (Saffron Hue)<br />Signature A made from stainless steel at the entrance<br />Neon sign with Amul in acrylic letters as per standard specifications<br />Interiors with vinyl posters & price list<br />POS with retailing software<br />
  12. 12. Equipments Required<br />Equipments Cost in Rs. <br /> Scooping Cabinet with SS bowls 30000<br />Waffle Cone Machine 13000<br />Mixer/Grinder 3000<br />Cone Holder/Toppings Tray for 1000 placing Sauces, Nuts etc. <br />Visi-Coolers 28000<br />Deep-Freezers - 2 Nos. 50000<br />POS Machine 25000<br />Total Cost 150000<br />
  13. 13. FRANCHISEE<br />Franchisee fees<br /><ul><li>Initial - Deposit 1 lacs to Franchisor (refundable)
  14. 14. Advertising - Done by company itself
  15. 15. Royalties - Don’t have to pay
  16. 16. Designing of outlet – Rs 116 sq ft </li></ul>Technical Knowledgeis not required , Company provides induction and training to franchisee<br />
  17. 17. Investment<br /><ul><li>Initial Investment – 5 lacs approx.
  18. 18. Number of years – 3 years
  19. 19. Time – Pay at lumpsum</li></ul>Monthly Report<br />
  20. 20. Control by Franchisor <br /><ul><li>Material - Distributor
  21. 21. Space requirements - Min 300 sq ft
  22. 22. Pricing - Decided by company (offer)</li></ul>Rules and Regulations <br /><ul><li>Employee - Hygiene & well- uniformed
  23. 23. Electricity – AC & Lights should not switched off</li></li></ul><li>Costs of material <br /><ul><li> Below 20% of MRP
  24. 24. Different discount on other material like cup</li></ul>Image<br /><ul><li> Everyone likes (Age group)
  25. 25. Commonly known (Aware)
  26. 26. Quality ( Taste)</li></li></ul><li>Quality services Provided by the franchisor <br /><ul><li>Site selection – Choose by Franchisor
  27. 27. Book Keeping – Provided by Franchisor
  28. 28. Equipment maintenance - Specified company
  29. 29. Troubleshooting –Different helpline numbers for different issues</li></ul>E.g.. Damage due to uncertainty(PCR handle)<br />
  30. 30. Franchisor’s legal history <br /><ul><li>Cooperate structure </li></ul>Length of franchise agreement<br /><ul><li> 3 years(20% deduction in deposit, if shut earlier)</li></ul>Failure rate of existing franchises <br /><ul><li> 25 out of 100 outlets</li></li></ul><li>Franchisor's policy with regard to company-owned and franchisee-outlets<br /><ul><li> No company owned outlet</li></ul>Franchisor’s policy with regard to territorial protection for existing franchises or regard to new franchisees and new company-owned establishment<br /><ul><li> No other parlors around 1km</li></li></ul><li>Earning Potential during first year <br /><ul><li>3.5 lacs profit.</li></ul>First five years<br /><ul><li>2.5 yrs – 9 to 12 lacs</li></li></ul><li>thank you Hope u like it …… <br />