Research can be used in every field of business

1. RESEARCH
APPLICATIONS IN
BUSINESS
Vijyata
Assistant Professor , RanchiWomen’s College, Ranchi University

2. Every Business and businessman can encounter problem situation
which may be unique to the organizations but can be broadly
categorized into subheads of –
 Marketing Functions
 Personnel and Human resource Management functions
 Financial and accounting functions
 Production and operation Management
 Cross- functional problems

3. Application of research in Marketing
function
Market potential analysis
Market Segmentation Analysis
Demand Estimations
Market Structure Analysis
Sales and Retail audit
Consumer and business trend Analysis
Research pertaining to 4 Ps’ like New product development, Price determination
Research , Copy testing, Measuring the impact of alternative media , Locational
Analysis, Loyalties Analysis , Research based on customer satisfaction

4. Application of research in Personnel
and HRM function
Performance management
Leadership Analysis Development and Evaluation
Organisational climate and work environment studies
Talent and Aptitude Analysis and management
Incentives and benefits studies
Training and Development studies
Employee benefits and reward Analysis
Absenteeism and accident Analysis
Turnover and attrition studies

5. Application of research in Financial and
accounting function
Asset Pricing , corporate finance and capital markets
IPOs andTakeovers
Analysis of interest rate derivatives
Corporate credit rating models
Market –based accounting research
Accounting BasedValuations
Analysis of audit regulations and methodologies
Forecast of volatility and risk estimation and Analysis

6. Application of research in Production and
Operation management function
Operation planning : capacity planning
Demand forecasting and decision Analysis
Process planning : Scheduling and material requirement planning (MRP)
Logistics, supply chain and inventory Analysis
Quality management research
Project management
Work design planning and monitoring

7. Cross-functional Research
Corporate Governance and ethics
Knowledge management
Enterprise Resource planning
Ecological and Environmental Analysis

8. THANK YOU
Write to me at vijyata.rwc@gmail.com or comment in the
comment box